Why Monitoring Brand Mentions Matters
The Proactive Report
OCTOBER 26, 2017
Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. Hats off to investment research and rating firm Morningstar and their marketing and PR staff for doing just that today. WSJ is promoting the article with a Google ad on the brand search for Morningstar.
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