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Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

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5 Digital PR Tips to Boost Your Business

The Proactive Report

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Every business should have a growth strategy.

Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. How they feel about your brand (sentiment). That’s when you can use the data in this excellent infographic about content tactics. Digital PR Online PR digital PR online PR strateg

Digital PR pros’ toughest challenges

PR Daily

With all the information at your fingertips, there have never been so many avenues and platforms to connect brand managers with consumers. The agency JBH perfectly summarizes eight of the top challenges that digital PR pros face: 1. PR pros are drowning in data.

Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. How they feel about your brand (sentiment). That’s when you can use the data in this excellent infographic about content tactics. Digital PR Online PR digital PR online PR strateg

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Most disturbing is the omission of the need for PR talent to have visual content skills. Digital PR digital PR online PR SEO skills talent

Infographic: The future of marketing in 2019

PR Daily

What should brand managers be focusing on in the coming year? For the second year in a row, Pan Communications asked chief marketing officers and influencers where they believe marketing is headed as the new year rolls around and compiled their responses in this infographic.

Infographic: Essential micro-influencer marketing stats for 2019

PR Daily

RELATED: We're recognizing the brightest minds in digital PR and social media. ]. SocialPubli compiled data from its “ 2018 Global Micro-Influencer Study ” into an infographic with statistics brand managers should be aware of in 2019.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. Brand Awareness.

PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. PR Lessons . Find advocates and influencers outside the brand who can reach people within a certain ‘echo chamber.’ Invest in training on digital skills for your team.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. What we do see is a concentration of content and brand activity on the major social media platforms.

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SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. One of the ways this affects PR is working with the media and influencers.

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Create More Content…. Without Actually Creating More

Rock the Status Quo

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Digital PR

#DigitalPR Chat 2/12 Visual Content

The Proactive Report

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. Q3: Can you give a few examples of how a good photo helps tell the brand story visually?

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Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it.

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#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can marketers and PR pros improve their visual content? As PR professionals, don’t we want our stories out there?

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. What we do see is a concentration of content and brand activity on the major social media platforms.

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How Content Makes Loyal Fans: Part One

The Proactive Report

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? Infographic courtesy of Kargo.com.

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#DigitalPR Chat 2/12 Visual Content

The Proactive Report

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. Q3: Can you give a few examples of how a good photo helps tell the brand story visually? v=-R_483zeVF8 A good photo / original image can help communicate your brand’s message by visually illustrating your brand or story. Every Friday we do a Twitter chat on #DigitalPR.

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This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them.

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them.

Original Research: B2B Content Sweet Spot

The Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Get the Digital PR Tips newsletter every Monday.

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Create More Content…. Without Actually Creating More

Rock the Status Quo

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Digital PR

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can marketers and PR pros improve their visual content? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. As PR professionals, don’t we want our stories out there?

PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand.

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

Are you on the cutting edge of digital communications?

PR Daily

The digital landscape is changing the way communicators attract attention for their clients or organizations. Social media has the power to turn followers into brand advocates. Digital platforms allow organizations to announce important news or engage audiences with captivating stories.

Why 'new PR' requires linkbuilding

PR Daily

The link is the new currency of digital PR success. A few stats to consider: 74 percent of Facebook users prefer to click on shared content via a brand''s page versus a paid advertisement.

Pirelli newsroom drives content to success

Presspage

Their newsroom is a most informative web destination covering Formula 1, governance, financial, and sustainability news with insightful and fun infographics, videos and more.

What makes your online fans click 'unfollow'

PR Daily

There’s one universal truth to accept when managing a brand’s social media account: There will be people who unfollow you. A recent BuzzStream and Fractl survey found the top three reasons that bring people to jump ship on the average social media user or brand: 1.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Couture.

Can Twitter’s Decline be Saved With PR?

Rock the Status Quo

The below infographic outlines the major issues pretty well. Watching Twitter seemingly self-destruct is hard on my heart, and some root problems behind its decline point right back to its lack of innovation and PR. Why not try these 4 digital PR tactics to revitalize Twitter?

Post Election Digital Skills Shortage

The Proactive Report

We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Marketing and PR jobs are one area where digital skills are in high demand. The Top 10 Digital Skills Needed in PR.

How PR Can Help Build An Organic Audience

Cision

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Just the way organic food is good for our health, organic traffic is the best for your brand. As the audience grows to trust your brand, the chances members of it will convert grow.

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Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort

Rock the Status Quo

It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. 10,908. That’s the number of eyeballs I’ve reached with the eight presentations I’ve uploaded to SlideShare.

9 Quotes About the Intersection of PR, Social & Content

Cision

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Here are some of the top quotes from each of the three speakers: Want to brush up on your basic PR skills?

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Last-minute marketing tips for Valentine's Day

PR Daily

Socially Stacked created an infographic with dozens of ideas for holiday-themed marketing campaigns. Create a digital Valentine’s Day card that customers can share online. Ask fans to write love letters to your brand. Enter the Digital PR & Social Awards.

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