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What is SXSW and How to Prepare Your Brand to Attend

5W PR

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78
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Driving brand performance in disruptive times—measuring and managing winning brands

Agility PR Solutions

Do brands really matter in a world of endless choice, transparent product ratings, and intelligent decision-making assistants? The answer, more than ever, is yes—but only a few have real meaning for consumers, while many risk becoming a commodity, a new report from creative consultancy Lippincott reveals.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But the most PR-powerful gesture may have been by Yum Brands.

Brand 284
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How to Craft A Winning Campaign for Your Beverage Brand

5W PR

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.

Brand 78
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Building a Strong Online Presence for Your Beverage Brand

5W PR

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78
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The Influencer Marketing Measurement Enigma

PRSay

Public relations has always been a challenge to measure. A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later.

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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89