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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. If Consumers are Angry, Create a Place to Vent.

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Navigating Miscommunications Around Your Health & Wellness Brands

5W PR

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Health and wellness communication In the health and wellness sector , communication plays a crucial role in promoting well-being and safety. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78
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Responding to Fake News About Your Brand Online

5W PR

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online.

Brand 88
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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Good crisis communications teams stay prepared for these kinds of events. Until a few days ago. .

Brand 148
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7 brands experimenting with new social media marketing approaches during COVID-19

Communications Conversations

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. Makes sense, right?

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Making The Case for Excluding Jargon From Crisis Communication

Melissa Agnes

” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. As today requires you to focus on humanizing your brand, jargon can be your downfall. Crisis Communications Food for Thought'

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.