Expert insights. Personalized for you.
Brand Branding Community Storytelling 
PR Daily
DECEMBER 7, 2021
In the wake of the previous year’s events, topics like sustainability, social justice, diversity and inclusion and voting with your dollar have taken center stage in mainstream consumer conversations—and these consumers are looking for brands that stand for similar values. Is your brand ready?
PR Daily
OCTOBER 30, 2020
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Daily
JUNE 14, 2019
Just like a child does not want to hear branded content, neither does your customer. Of course, that’s one of the most challenging parts of a communicator’s job—telling a story about a brand, but it doesn’t have to be that hard. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you.
PR Daily
MARCH 25, 2020
Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. Forge strategic partnerships with community influencers.
PR Daily
OCTOBER 19, 2021
And here is the reality: If our masterpiece passes them by, the consequences are so much greater than the bottom line: lost opportunities for our patient audience to connect to a community, to be more aware and stay informed—or at a deeper level, change their behaviors and perceptions.
PR Daily
JANUARY 10, 2022
From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. There’s no substitute for solid data when building a messaging strategy—and communicating your brand purpose is no exception.
PR Daily
MARCH 26, 2020
As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community. What community means. Community’s value.
PR Daily
MARCH 16, 2020
That’s what brand journalists do. They’re informing employees, customers, their industries and the broader communities they serve. And yes, brand journalism is filling the gaps for overextended news outlets. He specializes in brand journalism and building news desks.
PR Daily
APRIL 20, 2022
The VP of corporate & public affairs and head of content & digital platforms for the Canada-based bank shares his secrets for brand journalism in 2022. You can trace the evolution of the modern brand journalism playbook through Chad Mitchell’s career. Telling brand stories.
PR Daily
JUNE 15, 2021
How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation. What is the content mix that will protect your brand’s reputation? Community involvement.
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. To do that, you’ll need to tap into your personal history and also humanize your brand. Think of your brand as a person.
|
Waxing UnLyrical
APRIL 18, 2019
Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. In June 2017, I decided to start a weekly Facebook livestreaming show to teach and inspire other educators to embrace digital storytelling and technology. Discovering and refining the focus of my show has helped my brand grow substantially.
PR Daily
AUGUST 24, 2020
Storytelling has become a buzzword in business communications. It’s the missing ingredient when things go wrong, the secret weapon behind new branding success. Is “storytelling” on it its own really enough to make your brand stand out?
ReimaginePR
JULY 4, 2015
Why David is awesome: He currently manages SoChange , a social enterprise which works alongside members of the non-governmental community in areas such as fundraising, advocacy, and donor relations. Blog Brand Stories We Love Brand Story brand storytelling Not for ProfitHere’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup.
ImPRessions - Crenshaw Communications
MAY 28, 2019
Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? Here’s how a variety of brands have created or tapped into their natural fan base. ” The backlash that ensued was a great example of a brand learning to get out of its own way.
PR Daily
JULY 1, 2020
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. A post-COVID era is coming, and brands need to be ready.
PR Daily
NOVEMBER 25, 2020
But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site. Here are a few reasons why your brand needs a YouTube channel: 1. The post How important is YouTube for brand marketing in 2020?
PR Daily
APRIL 8, 2020
We asked Dustin York, di director of undergraduate and graduate communications at Maryville University , to share his insights on brand managers that were using the right tone and sharing clear and effective messages. A lot of large brands are doing really well.
PR Daily
MARCH 24, 2021
The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. A second big shift is how brands big and small are quick to retreat after even modest criticism.
Deirdre Breakenridge
NOVEMBER 5, 2018
Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., Our special guest leading the discussion will be Dr. Ai Addyson-Zhang, who is a college professor of Public Relations and an independent Digital Learning & Storytelling Consultant. How can online communities help people facilitate change in their lives and careers?
PR Daily
NOVEMBER 20, 2020
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. It’s storytelling.
PR Daily
SEPTEMBER 27, 2019
Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. The podcast team “hopes to make listeners feel more connected to the community, keep them updated on important dental-related news, and give them the knowledge and tools that they need to keep their smiles healthy.”. Bogan’s goal was to increase visibility and have a conversation with his community, so measuring raw downloads of his podcast made sense.
PR Daily
MAY 15, 2020
User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Your storytellers aren’t in the office to participate in interviews and videos? Kaplan: The platform really depends on the brand and their demographics.
PR Daily
OCTOBER 23, 2020
Through storytelling, SHIFT hopes to lift up the voices of frontline health care workers who are often ignored or silenced. The decision to center the campaign on a podcast was based partially on the popularity of the format, but also on the storytelling power of digital audio.
PR Daily
JUNE 16, 2021
Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation. What are brands doing to drive the perception of ESG investment? As the old proverb goes, if a brand isn’t communicating about its ESG investment, does it really exist?
PR Daily
FEBRUARY 16, 2021
In many ways, it feels very much like the early days of Twitter, where the community is full of interesting people from the tech industry, marketers, celebrities, investors and influencers. The post Is Clubhouse the next big social media platform for brands?
PR Daily
MARCH 23, 2021
As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim. "Brand purpose" is a house of cards that collapses in the lightest breeze.
Onclusive
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult. To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.
PR Daily
JANUARY 19, 2022
Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more. Hello, communicators: PepsiCo announced that it will award $5,000 to 40 community organizations focused on the outdoors as part of the MTN DEW Outdoor Grants program.
ReimaginePR
NOVEMBER 13, 2014
They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories from around the community. LIVE UNITED Storytelling Library aka: LUbrary. Blog Brand Stories We Love Brand Story
PR Daily
JUNE 1, 2020
As many called the charges insufficient, peaceful protests nationwide spiraled into outbursts of looting and burning that didn’t spare major brands. Companies are part of communities. WarnerMedia brands including HBO changed their Twitter handles to “#BlackLivesMatter.”
PR Daily
AUGUST 6, 2020
1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.
PR Daily
OCTOBER 19, 2021
Little Caesars will review all submissions and select cast members for a future commercial to promote the brand’s partnership with the forthcoming movie. TikTok has expanded its marketing partner program to provide brands with assistance in producing audio content on the social network.
PR Daily
DECEMBER 9, 2020
With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages. Brands on Twitter have long made a name for themselves with witty repartee and taking the fight to their competition.
ReimaginePR
SEPTEMBER 19, 2016
A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Your brand voice is not the message. Instead, your brand voice is the way you present the message. Instead, your brand voice is the way you present the message.
PR Daily
APRIL 1, 2019
Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. This community program has created a mobile laundromat that washes loads of laundry for people in need. Social Media Storytelling
PR Daily
NOVEMBER 5, 2021
A single report can be a springboard to tell a national story about your brand and industry, a local story about stakeholders in a specific community, and many other newsworthy distinctions. The final stage was to ask how ClassPass was “uniquely positioned to help its community.”
PR Daily
JUNE 16, 2020
Brands, too, have had to turn within. Brands are being held accountable in new ways and now realize that public statements are not the end punctuation to a short sentence. The brand told this story throughout tours of its facilities and via social media and marketing campaigns.
PR Daily
NOVEMBER 5, 2021
Seize the storytelling opportunity. Don’t just be a messenger, be a leader,” says Katherine Cheng, head of global and community impact at Expedia in a recent Ragan Training video. I believe in the power of storytelling—and nobody does it better than communicators,” she explains.
PR Daily
AUGUST 17, 2021
It’s a more sophisticated buyer landscape today, with consumers having many digital resources to research and give feedback to their digital communities,” says Jeff Pedowitz , President/CEO of The Pedowitz Group and author of “F The Funnel: A New Way To Engage Customers & Grow Revenue.”
162 
Let's personalize your content