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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.

Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR?

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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. Discovering and refining the focus of my show has helped my brand grow substantially. How is your video content serving your community? Because social media is FLOODED by content, much of it ending as noise to consumers.

Tips for encouraging employees to share brand messages

PR Daily

Your workers are key ambassadors for your brand, especially on social media. In fact, 90% of brands use social media platforms to increase their visibility on the market. s brand, we realized the key to its success was first and foremost our employees, the people who make.ME

Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

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Brand conversations during COVID-19

Stephen Waddington

It’s led to a saturation and brands struggling to cut through. Consumers have access to the same media and channels. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.

Brand 165

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic. Here are three ideas to make your organization top of mind for LGBTQ community: 1.

How Oscar Mayer is fostering community during COVID-19

PR Daily

How are you creating community and interaction for your external audiences during the COVID-19 pandemic? At least, that’s the hope for brands such as Oscar Mayer that are seeking new ways to engage fans. Brand managers know that audiences are missing social gathering and interaction.

How brand managers are encouraging consumers to vote

PR Daily

Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. It wrote : At Lyft, we’re working to improve lives by connecting people and their communities through the world’s best transportation. Would a free cookie persuade you to vote in the 2018 midterm elections?

How one podcast anchors a community-building campaign for nurses

PR Daily

It’s hardly the only attempt to create community around a storytelling initiative, but what is unique about the SHIFT campaign is how it anchors the entire effort around a podcast, “ Shift Talk.” They make natural brand ambassadors.

How brand managers can build lasting relationships during COVID-19

PR Daily

Marketing has been sidelined with directives not to sell to anxious and weary consumers. Going dark is also a bad strategy; the data show over and over again that once a brand falls out of the public eye in a crisis, it struggles to regain market share once the panic has subsided.

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How to build trust and connection with your consumer audience

PR Daily

The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19. PR Daily: In your opinion, what online assets are the most valuable for brands right now, and why?

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

How to speak to the LGBTQ community

PR Daily

It is becoming increasingly clear that brands who embrace diversity and reflect the new American consumer landscape are those who will win in the modern era. study, and it is easy to see what a massive opportunity this is for brands. As the LGBTQA segment has evolved, so has the way that brands are approaching it. Back then, brands who engaged with the community did so in silos, without using earned or owned media.

How brand managers can show authenticity on COVID-19

PR Daily

How are organizations showing empathy for their consumers and employees—without coming off as opportunists looking for a headline? One brand that York takes a close look at is UberEats, the food delivery wing of Uber that is seeing increased demand during the COVID-19 pandemic.

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5 consumer behavior trends PR pros should know for 2021

PR Daily

As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

as tragic shootings continue to plague the nation’s communities. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. How can brand managers build loyalty with their audiences?

4 Home and Housewares Brands with Expert PR

5W PR

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. Style, creativity, and practicality are all essential components that consumers are looking for.

Brand 85

Simple steps everyone can take to begin engaging the black community

PR Daily

Brands, too, have had to turn within. Brands are being held accountable in new ways and now realize that public statements are not the end punctuation to a short sentence. The brand told this story throughout tours of its facilities and via social media and marketing campaigns.

The importance of civility for brand reputation in 2020

PR Daily

With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages. Brands on Twitter have long made a name for themselves with witty repartee and taking the fight to their competition.

Should Brands Speak Out Right Now or Not? [UML]

Sword and the Script

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? “…it

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3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

2018 Predictions: Consumer PR Edition

Shift Communications

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Purpose Driven Branding

5W PR

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. The mission must remain focused on generating revenue, and purpose goes to the reason the brand exists.

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Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Most marketers say brand awareness remains the top goal for their social media outreach efforts.

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Cuomo explicitly tied the law to racial equity and stated that the program will prioritize helping communities who have been impacted most by the War on Drugs. Brands offer muted April Fools’ Day gag campaigns after a year of loss.

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3 ways brand managers can interact with consumers online

PR Daily

It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team. As a community manager, daily, proactive engagement is becoming increasingly important for organizations to be successful on social media. Truly become your brand when you’re online and engaging with fans. Is your brand serious, funny, goofy, witty or sweet? It’s imperative to reflect your brand’s voice in each and every online interaction.

Brand managers speak emoji to reach device-driven consumers

PR Daily

Emojis are everywhere—including in the marketing campaigns for many well-known brands. The typographical cartoon symbols have been lifted from the smartphone screens of millennials and inserted into the strategies of brands such as Starbucks, Domino’s Pizza and General Electric. Data from Socialbakers Analytics show that in 2014, more than a quarter (28 percent) of Facebook’s top-brands used emojis in their posts. Branded emoji efforts.

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

B2B 186

Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community? Often the moderator of a community, that person (or persons) embodies brand attributes and represents the brand online.

Brand 167

How Fashion Tech Brands Can Win On Social Media

5W PR

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd. Despite these challenges, here are a few ways your brand can get the most out of social media: Tailor your messaging for different platforms.

The surprising origins of brand names

PR Daily

Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. They’re the small chocolate candy many consumers have eaten since childhood. Here are some brands that are mostly known by acronyms or initialisms. CVS Pharmacy — Consumer Value Stores.

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

PR Daily

Here are today’s top stories: Discord and Reddit address ‘WallStreetBets’ community. The surge is thanks to individual investors putting a “short squeeze” on the stock in a concentrated campaign organized through the r/WallStreetBets community on Reddit and the group’s Discord server.

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Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Don’t forget to brush up on YouTube’s “Community Guidelines” as well.

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On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

PR Expanded

It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” During the Twitter chat, Megan will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too.

Exploring consumer sentiment around Hispanic representation in media

Agility PR Solutions

September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community.

Why brands & businesses have more responsibility than ever before to take stands on social issues

Agility PR Solutions

The post Why brands & businesses have more responsibility than ever before to take stands on social issues appeared first on Agility PR Solutions. Public Relations branding