Stern + Associates

JANUARY 11, 2024

Two award-winning books by two of the world’s top management thinkers, Amy Edmondson and Andrew McAfee , both featured in Financial Times’ “ How to Embrace Misfires, Setbacks and Flops ,” reveal how businesses and leaders can make the most of their meltdowns. Nobody’s perfect and everyone makes mistakes.

Leadership 62

Leadership Financial Groups Strategy 62

Stern + Associates

SEPTEMBER 6, 2023

Whether it’s recalibrating perceptions on failure, assessing the significance of recognition, or evaluating partnerships in a globalized world, these five books deliver insights that can help reset your individual and organizational approaches to work and home life alike.

Data 62

Data Strategy Groups Policies 62

Wadds Inc.

MARCH 15, 2023

The book has a relentlessly commercial focus, which is a strength – ability to demonstrate contribution to business objectives, as Weiner argues, is critical for a public relations team in any sector. The book breaks down the everyday applications of technology, with suggestions on future trends grounded in what’s happening right now.

Technology 98

Technology Data Analysis Internal 98

Wadds Inc.

OCTOBER 4, 2023

“The book has the cover of a cheap thriller, and it is written much like one. The blunt language is clearly designed to shock” - Financial Times. The book followed Brand Anarchy , published two years earlier, describing how modern media, notably social media, could be weaponised to destroy reputation.

Brand 122

Brand Branding Reputation Financial 122

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 140

Software Tools Ethics Privacy 140

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! This book is geared for all levels of marketing professionals. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

APRIL 27, 2016

Cision’s new e-book, “ The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution ,” discusses strategies for measuring the impact of your public relations and marketing efforts and how a multi-touch attribution model can set you up for success. It’s impossible to measure ROI with 100 percent accuracy. Image via Pixabay: 1.

Measurement 120

Measurement System Data Financial 120

PR for Anyone

OCTOBER 18, 2021

It’s all in a new book and memory bank. Author Kay Bransford is here with her book. Why did you write this book? I wrote this book really out of personal necessity. So, everything I was doing people asked me for and I ended up putting it into a book because they kept asking me for copies. Good morning.

Financial 130

Financial Pitching Banking Retail 130

PR for Anyone

SEPTEMBER 16, 2022

It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month. Financial Planning Month. National Book Month. Dyslexia Awareness Month. Emotional Wellness Month.

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Pitching Financial Small Business YouTube 130

Stern + Associates

NOVEMBER 28, 2023

In addition to ensuring employees are content, Dunn shows that businesses spanning a wide variety of sectors can take an active role in boosting customer happiness as well: financial advisors, banks and credit unions can give customers guidance on practical ways to invest and spend their money that will bring the most joy.

Employee 117

Employee Financial Resources Construction 117

Inbound PR

SEPTEMBER 6, 2022

My husband and I have dug so deep into it - reading books and blogs, listening to podcasts, webinars and YouTube videos, and speaking to friends and family. We've done this because we wanted to get better at managing our money and making sound financial decisions for the future to be able to enjoy life even more.

Financial 93

Financial How To YouTube Video 93

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. The book is available on Amazon.com and BeharBooks.com.

Crisis 64

Crisis Ethics Financial Conference 64

Stern + Associates

OCTOBER 12, 2023

Highly praised by executives at Spotify, LinkedIn and Accenture, as well as by economists and academics alike, “The Exponential Age” was named to best-of lists for 2021 by the Financial Times, London Times, MIT Technology Review and Harvard Business Review. The old rule books and business books don’t necessarily apply anymore.

Energy 62

Energy Technology Government Financial 62

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

David PR Group

DECEMBER 20, 2016

Since writing my book How to Protect (Or Destroy) Your Reputation Online, I have met many interesting authors and interviewed a number of them for my blog. Here are nine books I can wholeheartedly recommend as last-minute gifts. Branding expert Bruce Turkel’s latest book, All About Them , represents an ode to change.

Reputation 40

Reputation Meeting Financial Company 40

Stuart Bruce

JUNE 25, 2015

Reading the review of Trust Me, PR is Dead in the Financial Times my jaw dropped when I got to this line: “Recently, tour operator Thomas Cook was criticised over its handling of the death of two children during one of its holidays: it did not need to overhaul its business model, it needed better communications advice.”

Financial 60

Financial Communications Ethics Reputation 60

Mark My Words

OCTOBER 28, 2022

DailyMail Prince Harry and Meghan Markle are at risk of losing out on more lucrative media deals by being seen as ‘boring’, a public relations expert said today – as he warned the success of Harry’s controversial memoir would be crucial to their financial future.

Financial 60

Financial Energy Report Industry 60

Stern + Associates

SEPTEMBER 26, 2023

Does your organization liquify data assets, cultivate a data democracy that enthusiastically engages with data assets, and connect data monetization with financial performance? The book describes data monetization using language that anyone from board members and executive teams to front-line workers can understand.

Data 77

Data Strategy System Enterprise 77

PR for Anyone

DECEMBER 19, 2023

In this episode, Christina and Ash discuss her latest book, “Step Up,” which sheds light on the critical need for empathy, embracing discomfort as a catalyst for personal growth, and the vital role of understanding diverse viewpoints, even those that may challenge our beliefs. The first crucial pillar she shares is empathy.

Corporate 130

Corporate Internal International Storytelling 130

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Stern + Associates

SEPTEMBER 20, 2022

A seasoned practitioner and executive named a “Next Generation Business Thinker” by the Financial Times, Wooten presents tactical and practical research-backed frameworks to guide decision makers on all matters related to leadership, strategy, and organizational culture. they can thrive in the midst of one and emerge even stronger.

Leadership 62

Leadership Crisis Management Crisis Financial 62

Communications Conversations

APRIL 1, 2021

After almost 20 years in the credit union world, you’re transitioning to a different part of the financial world. It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities. In my book, that’s what networking is all about.

Financial 148

Financial LinkedIn Groups Sports 148

ImPRessions - Crenshaw Communications

APRIL 13, 2022

Together with consultants like Joanna Seddon, they demonstrated how the fiscal benefits of true purpose-driven marketing to a team of financial executives with absolutely no background in marketing. But when Jim Stengel and Marc Pritchard rose within the marketing ranks at Procter & Gamble, things began to change.

Brand 296

Brand Branding How To Corporate 296

Stern + Associates

JUNE 29, 2023

.” “This requires both pressure-testing your firm’s operational and financial health (its P&L and balance sheet) in worst-case scenarios and staying alert for measures you might take, even amid chaos, to find a winning edge.”

Airlines 62

Airlines Ethics Financial Strategy 62

Stern + Associates

OCTOBER 5, 2023

Whether you’re a financial services group that only passively invests in China, or if you’re a university that engages Chinese students, or if you’re manufacturing anything from cat food to quantum chips – if you want to be successful, you need to have a theory of where China comes from, where it’s going and how people in the party-state think.”

Strategy 97

Strategy Government Policies Groups 97

Onclusive

JULY 27, 2021

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

Stern + Associates

APRIL 27, 2023

This discovery led to a flurry of intense fieldwork that allowed Gulati to identify the specific levers deep purpose companies utilize to achieve superior financial and social performance.

Company 103

Company Employee Case Study Strategy 103

Stern + Associates

MAY 11, 2022

By implementing some of the strategies highlighted in the book – which was just named a Best Business Book of 2020 for strategy by Strategy+Business – Moderna was able to quickly move from identifying, isolating and fully sequencing the COVID-19 virus to designing and delivering a vaccine candidate within 41 days, between January and February, 2020.

Case Study 62

Case Study Analytics Study Financial 62

Stephen Waddington

DECEMBER 3, 2020

Transparency on metrics such as financial performance, diversity, staff wellbeing and societal contribution would improve the standing of PR practice. Neil Backworth’s book Managing Professional Communication Agencies (PRCA, 2007) and Grow, Build, Sell, Live (Emerald Publishing, 2019) by Crispin Manners and Richard Houghton are useful reads.

Agency 124

Agency Insurance Insurance Financial 124

Onclusive

DECEMBER 10, 2020

The companies cited within the report also mentioned tangible financial benefits around demonstrating outcomes when it comes to media coverage. Based on the report findings, Onclusive is proud to announce that we are leading the industry with an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less.

Media 195

Media Software Analytics Measurement 195

ZudePR

FEBRUARY 26, 2019

RESET, as it looks on Amazon UK today (insert “Early Retirement Plan” after “Unconventional” for the full book title). Was it really six months ago to th is day that I self-published my first book? I’ve met hundreds of folk, particularly in the UK financial independence community.

Financial 99

Financial Meeting Community Digital PR 99

Contently - Strategy

AUGUST 18, 2021

This is especially crucial in financial services where people make life-changing decisions with their money. For reference, this report reads at a 9th-grade level, just about where you’d find a Malcolm Gladwell book.). It makes content accessible and helps audiences understand what you’re trying to convey.

Study 128

Study Brand Branding B2B 128

Solo PR Pro

MAY 4, 2021

As a solo PR pro, you must become more comfortable making financial decisions and loosening your grip on your wallet. But you can't enjoy any of that if you're struggling financially. And to not struggle financially, you have to bite the bullet and write the checks.” It’s not a waste of time,” says Michelle.

Financial 104

Financial Writing Tools Training 104

Stern + Associates

MAY 23, 2023

Her first book, the bestselling “ The Art of Choosing ” (Twelve, March 2010), was a Financial Times and Goldman Sachs 2010 Business Book of the Year as well as the #3 best business and investing book on Amazon’s 2010 year-end list. In it, the S.

How To 62

How To Creativity Exercises Tools 62

Stephen Waddington

OCTOBER 9, 2018

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. The challenge between short financial performance and building long term trust remains. Like all good business books The Post-Truth Business concludes with a manifesto.

Brand 109

Brand Branding Privacy Hotels 109

PRSay

MAY 25, 2021

In addition, the study showed that inclusive cultures are two times as likely to meet or exceed financial targets, three times as likely to be high-performing, six times more likely to be innovative and eight times more likely to achieve better business outcomes.

Training 190

Training Policies Study Community 190