14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 136

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. So how can you get some of that transformational juice for your own B2B small business or larger company? By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too.

Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources. Why Earned Media Value (EMV) And Influencers Over Paid Media?

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

SOCIAL BUZZ. If you’re a small business struggling with the impact of COVID-19, Facebook has offered its Business Hub as a resource for virtual training, advice for communicating with remote employees and opportunities to apply for cash grants and advertising credits: As the COVID-19 outbreak escalates, our focus has been on keeping people safe and informed by making sure everyone has… Posted by Sheryl Sandberg on Tuesday, March 17, 2020. SOCIAL BUZZ.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Why Small Businesses Should Consider Press Release Services

PR Fuel

Are you using a press release service for your business? No matter what the size of a business, press releases can bring significant benefits. Read on for why small businesses should consider press release services. Brand awareness is vital to your business’ success.

2019 Marketing Strategies for Small Business Owners

Critical Mention

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. If you’re a small business owner, these can be tougher to achieve. Take advantage of Google My Business. Google My Business is a great marketing tool for small businesses that focus on niche markets. When people search for your business on Google, your website will appear with everything your audience needs to know.

A Guide to Growing Your Small Business on Social Media

PR 20/20

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication cornerstone for more than one generation. billion have social media accounts. The likelihood that your audiences are on social media has never been higher. Pinpoint which social channels your audience uses most often and meet them there. Social

Airlines cut jobs and flights, Starbucks moves to takeout mode, and Facebook offers resources for small businesses

PR Daily

Social media tool Buffer is offering to help answer questions about working remotely: Buffer has been fully remote for 9 years now and we have teammates in 19 different countries. Buffer also suggested an easy way to use its tool to pause social media posts (a best practice when a tragedy or another crisis strikes): These are times of fast-changing news around COVID-19. Small businesses are deeply concerned about the economic impact of COVID-19 or “novel coronavirus.”

Snapchat for small business: Consider 3 key factors

PR Daily

Consumers are making a huge social shift from Instagram to Snapchat. The migration to the popular self-destructing photo/video social network is happening right before our eyes. The social shift is official when most consumers ask followers on all their other social media networks to join them on a newer or more popular social network. When this shift starts, I recommend that small businesses prepare a marketing strategy for that up-and-coming network.

Facebook aims to help small businesses with jobs feature

PR Daily

On Wednesday, Facebook wrote in its business blog : We know that finding the right talent can be a challenge. 40% of US small businesses report that filling jobs was more difficult than they expected, which is surprising when you consider that these small businesses also employ nearly half of the country’s workforce. to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

B2B 201

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

Monday Roundup: Small Business Tips

Waxing UnLyrical

did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them. In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd.

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

As a small business or startup, you know how quickly expenses can pile up. Thanks to a number of online tools and resources, small business PR does not have to break the bank. Just because you don’t have the deep pockets of bigger B2B companies does not mean you can't develop a PR strategy that puts your startup in the media spotlight and generates new leads. Small Business PR, Meet Budget Friendly Strategies.

3 ways hiring marketing interns could hurt your small business

PR Daily

A marketing budget—no matter how small—should be a key component of your early financial planning. When outlining your budget, you might consider hiring a communications or social media intern. Although this theoretically solid strategy could keep costs low and contribute to your marketing efforts, it’s more likely to hurt your business. The traditional internship cycle isn’t beneficial to small operations. Entrepreneurs are used to operating on limited budgets.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals. Want to show the evolving side of your small business? Whatever your goals are, owned media gives you control over how people view and interact with your company. Owned media or content includes: Blog posts.

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important. While organically earned media and third-party reviews are best, you’ll find that some businesses encourage reviews via in-store signage, their website, and social media channels.

Digital Marketing and Storytelling Speaker Transforms Fables into Fortunes for Small Business and Nonprofits

wiredPRworks

Build your business in the right direction AND. How would your business, and your life, change? You’ll walk away with a refreshed, and revitalized, brand story model to power up your business. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker?

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. This is the age of what social media marketing expert Mark Schaefer refers to as content shock -- where there is so much content that it overwhelms readers. This research looks into 175,000 posts from both B2B and B2C industries, and measures their performance across multiple social media networks. Does this mean that B2B blogging and content are unsuccessful in social media?

B2B 239

5 social media trends to watch in 2019

PR Daily

The only constant is social media marketing is change. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers. ” While that might be true for Facebook, realize it isn’t always so for every business. The growing importance of personal branding to business branding.

Should You Hire Someone to Manage Your Social Media?

Cision

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. The main objective here is to ensure your social media thrives, and if you’re getting in your own way because you don’t have time to manage it yourself, hiring a social media manager could be the best thing you do for your company.

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. It’s tiring and a bit of a heavy realization for someone who has been so enamored of social for so long. ” The thing is, I haven’t, and won’t give up social.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Facebook / Instagram.

5 Social Media Hacks You Need to Know

Cision

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. The more you use social media, the more you think in keyword terms. Hashtags are great organizers of social content. For example, #smallbiz is one you can use if your content’s geared toward small businesses, and #contentmarketing is also popular.

Why social media can’t solve all your problems

PR Daily

Recently, I came across this request from a pizza parlor owner on one of the business mentoring groups I participate in. I’ve tweaked it for privacy: I own a pizza parlor in a busy food court in a Chicago mall, and I’m trying my best to keep afloat. A small box of crayons.

A Small Business’ Guide to Beginning Influencer Marketing

GroupHigh

As a small business, you are probably marketing through social media, content, or Google’s Pay-Per-Click. Influencer marketing is the practice of connecting your brand with online influencers , who then market your business to their followers. Usually, these online influencers are people with a big social following, normally in at least two major platforms. 1) Think Small And Influential.

5 social media trends to watch in 2019

PR Daily

The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers. While that might be true for Facebook, realize it isn’t always so for every business. The growing importance of personal branding to business branding. Especially for small businesses, putting a real, human face to a business name helps build loyalty.

Trends 121

Social media's influence on modern PR

PR Daily

Twitter is great for making announcements about businesses or clients, the launch of a new product, the winning of an award, a forthcoming event, introducing a new brand in a new market, or for keeping your audience updated in a crisis. Use Twitter to keep tabs on what clients, competitors, friends, media or influencers tweet about. RELATED: Turn your social campaign into an award-winning social campaign. LinkedIn is a blogging forum.

7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. These gaffes can happen to any organization at any time, especially because social media is still unfamiliar to many. As a result, they jump into social media and wind up with a marketing mess. Assuming social media marketing is free.

3 social media lessons from a sunburn

PR Daily

Like a trip to the beach, a social media campaign can start out fun and end in discomfort if you don't take proper care. Here are three social media lessons I thought about as I soothed my burning skin: 1. Before you jump straight into a new social media campaign, create an editorial calendar. Plenty of blogs and websites offer tips and advice on how to handle different social media and marketing problems a small business may face.

How Small, Fast-Moving Companies Use Social Media

The Proactive Report

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. They’re new, fast-moving small companies. Favorite Social Media Platforms. As you can see, LinkedIn is far and away their favorite social platform. Small Businesses Succeeding on Social Media.

The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks??

Cision

Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Why You Need to Do It: While your marketing plan should be flexible to a degree, it’s still wise to have an overall strategy for where you want to take your business and how you’ll engage customers for the new year. For example, you may have hired a marketing assistant to help with social media, but mid-year added blogging to her list of tasks.

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

There’s a misconception that marketing a business is always time-consuming. Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Managing Media Contacts. Follow her on social media. Blogging.

End-of-Year Social Media Checklist

Beyond PR

You’ve spent the year focusing more on social media than you ever have in the past. Use the following as your end-of-year checklist to ensure you covered your bases for social media. Because you read this post , you know that constantly sharing self-promotional content on social media isn’t an effective strategy for getting your audience’s attention. Therefore, you put effort into diversifying what you posted to social media.

Monday Roundup: Social Media Engagement for Business

Waxing UnLyrical

Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Why: The summer months can be a slow time for some businesses. Successful Social Media Disengagement for Teachers. Want to be a superstar, but no time for social media?

3 social media lessons from 'Orange is the New Black'

PR Daily

I am a new fan of the show, but after seeing all of the posts and excitement on social media about it, I was inspired to start watching. After watching the show and following it Facebook and Twitter, here are three social media lessons I learned from the Netflix original series set in a women's prison: 1. If your company has an exciting new product to release, use social media to spread the word about your news.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Two hundred-plus entries from many countries showed us an amazing diversity of talent and superb digital PR and social media ideas. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.