Sword and the Script
AUGUST 4, 2015
White papers (true white papers). In the end the point is market education needs to begin long before a product launch. Or you wind up in huddle around a white board one-third of the way through the battle. * * *. Strategy announcements (manifesto). Contributed articles. Thought leadership webinars.
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. In PR , a content calendar is a key part of any public relations plan. Include client quotes or thoughts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
JANUARY 16, 2018
Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. a white paper that makes the case for solving a problem in a new way.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Collaborate on ideas for written pieces.
PRSay
NOVEMBER 5, 2018
Many organizations already add video to their press releases to support product launches, events and executive announcements. Multimedia can be seamlessly embedded into press releases, blogs and webpages to help companies provide an immersive and information-rich experience for media, investors, customers and other influencers.
Beyond PR
APRIL 13, 2016
You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.
Shift Communications
JUNE 30, 2015
When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Blog series? Consider: What if your prospect, after months of nurturing, needs a final tech spec hurdle overcome and can’t find the right specs page or white paper to convince their senior team?
Expert insights. Personalized for you.
60 
Let's personalize your content