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Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

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How to Prepare a PR Crisis Plan

Prohibition

Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. Monitoring the media is easy.

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8 Factors to Consider Adding When Creating Press Release Headlines

PR Fuel

For small businesses, there is so much competition that all of your content needs to be top-notch. Whether you’re announcing new hires, a new product, or a company event, a press release is a great way to communicate information in an objective fashion. Of course, as a small business, ethics are crucial.

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12 Months of Content Marketing

Beyond PR

February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels.

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8 Characteristics of a Successful Press Release

PR Fuel

This blog outlines all the essential writing tactics you need to know. This is probably the most important aspect of press release writing because, essentially, a press release serves a very different purpose to a blog, for example. By working with us, you’ll have access to a custom PR Newswire service and major media outlets.

Writing 59
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7 Things You Need to Do After Publishing New Content

Contently - Strategy

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” We do an annual Halloween PR blog post that’s always well-received. Or, find a meaningful way for a company to get involved with Giving Tuesday or Small Business Saturday.

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