PR Breakfast Club

JANUARY 11, 2015

I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. I’m talking about taking from web developers processes to make lean content. Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Writing a press release?

Web 28

Web Print Writing Content Marketing 28

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PR tech mentions. Content picks.

Software 152

Software Tools Print Technology 152

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style. Sensing a trend here?

Handbook 131

Handbook Guidelines Print LinkedIn 131

5W PR

DECEMBER 18, 2019

You can find templates for creating press releases on the web. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

PR Fuel

DECEMBER 21, 2021

These days, most people get their news from online sources instead of print or broadcast media. That said, sending out regular updates via press releases ensures that you reach more potential customers through journalists who take interest in writing about your company. Increase Web Traffic and Search Engine Rankings.

Engineering 52

Engineering Writing Web Google 52

Stephen Waddington

JULY 14, 2019

My wife edits almost every word published on my blog. As I write this I can hear his exasperation at my lack of English language education. Editing and sub-editing have been a casualty of the shift from print to online. The web app simplifies writing and improves its comprehension. I need to level with you.

Construction 83

Construction Policies Print Software 83

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. She is also the lead blogger at Spin Sucks , a PR and marketing blog that specializes in professional development, co-author of Marketing In the Round and co-host of Inside PR , a weekly podcast about social media and communications. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. From print to digital. More internal comms. Expanded expectations.

Communications 120

Communications Crisis Internal International 120

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Drew Neisser, Founder & CEO of Renegade. You can read those posts to learn more. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. What does it do?

Software 78

Software Case Study Technology Tools 78

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds. Do we charge for it? Part of it? Do we give it away?

Journalism 84

Journalism Print Newspapers Advertising 84

Polaris

MAY 19, 2015

As you write, spend some time thinking about and answering the question: what’s in it for them? Write short sentences and paragraphs (but not necessarily a short landing page) to summarize the value of your offer. 3: Write a Compelling Headline. When writing your headline, use action verbs that demonstrate your offer’s benefits.

eBook 100

eBook Newspapers Writing Print 100

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Even radio.

Media 120

Media Television Video Print 120

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 19, 2016

Yet today, with millions of “channels” on the web, it’s just the beginning. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. By this, I mean a frequently updated blog. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format.

Advertising 60

Advertising Advertising Print Interviews 60

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. We over-deliver.

Corporate 148

Corporate Fashion Agency Travel 148

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit. Thanks again for sending an email my way, Daniel.

Marketing 100

Marketing SEO Writing Engineering 100

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Blog visitors might leave a nasty comment.

Marketing 87

Marketing Resources Technology Internal 87

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. How blogging fits into a content marketing strategy. Writing tips to help you make the most of the only thing people really read. Translating social media into increased sales, leads and more web traffic. Shaping your brand's reputation. Mobile: Smartphones and Tablets.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Or simply put — driving revenue.

Strategy 67

Strategy How To B2C Content Marketing 67

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Print outlets have been dying, okay let''s call it changing, for a while. I laughed (out loud) earlier this year when writing to compliment Tom Friedman.

Journalism 41

Journalism Real Estate Print Newspapers 41

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A new Web site? A "story idea" that defies everything you have ever known about what actually gets written in a print publication? But please, please, no more "story ideas." Leads on a new product?

Pitching 40

Pitching Construction Exercises Retail 40

PR Conversations

AUGUST 9, 2011

Linkages between all online media used to communicate about an event should be established – whether that’s Twitter, Facebook, Youtube, LinkedIn, Google+ and/or a dedicated blog. Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used.

Twitter 40

Twitter Social Media Conference Video 40

Flack's Revenge

NOVEMBER 10, 2014

It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things. I mean, c’mon, have the native ad alarmists heard of evil soap boxes that companies have called blogs? Recall the fine print that Carr mentioned in his piece.

Advertising 235

Advertising Advertising Brand Branding 235

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 174

Survey Marketing B2B Study 174

Buzzstream

FEBRUARY 15, 2024

A user clicks into our blog home and then the featured quality links post. Is the person writing someone with experience in the topic? Could you see this content in a printed magazine, encyclopedia, or book? But your time is better spent writing better content. Write Guest Posts Guest posting sites are a dime a dozen.

How To 71

How To SEO Google Examples 71

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. Website/Blog. These days, it doesn’t have to cost a fortune to get a basic website and/or blog up and running. Receive $9.94

Tools 78

Tools eBook Print System 78

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Want to learn Ann’s writing rules for PR? ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

SEPTEMBER 21, 2018

Integrating both print and digital marketing into is critical to your modern PR campaigns. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Advertising 84

Advertising Advertising Privacy Analytics 84

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48