Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 82

Meeting Media Travel Interviews 82

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Technology has changed communication behaviors, too.

Handbook 131

Handbook Guidelines Print LinkedIn 131

PR Breakfast Club

JANUARY 11, 2015

I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. I’m talking about taking from web developers processes to make lean content. They have a unique advantage: They created their workflow on the fly as technology has evolved over the last decade or so. Forget all that.

Web 28

Web Print Writing Content Marketing 28

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. From print to digital. Technology doesn’t sleep.

Communications 120

Communications Crisis Internal International 120

Presspage

DECEMBER 26, 2017

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. She is also the lead blogger at Spin Sucks , a PR and marketing blog that specializes in professional development, co-author of Marketing In the Round and co-host of Inside PR , a weekly podcast about social media and communications. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

PR in High Definition

APRIL 23, 2020

BBC News reported that Facebook and Samsung have donated thousands of devices to the NHS, Twitter chief, Jack Dorsey, donated a quarter of his fortune ($1bn) to fight coronavirus ( Guardian ) and a non-profit has released an open source tool that allows you to print reusable protective masks in just a few hours.

Energy 62

Energy Sports Print Web 62

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” This is also an important point because marketing technology is only useful if people actually use it. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. Yet today, with millions of “channels” on the web, it’s just the beginning.

Media Relations 60

Media Relations Media Interviews Pitching 60

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches.

Social Media 73

Social Media Print Study Advertising 73

Stuart Bruce

SEPTEMBER 30, 2014

Oliver Smith, technology, media and telecoms reporter, City AM. That includes face-to-face, print, radio, TV and today online including Twitter. The social web is no longer new, but should be an integral part of how a successful company operates. Jon Sellors, RSA Group, UK head of media relations. public relations'

Social Media 150

Social Media Twitter Radio Sports 150

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) What is the ROI of social?

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. I explored the challenge of working with paid influencers in a previous article on my blog. There are no benchmarks.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup.

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers.

Strategy 67

Strategy How To B2C Content Marketing 67

Bad Pitch Blog

SEPTEMBER 8, 2008

Print outlets have been dying, okay let''s call it changing, for a while. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. . • Anyone working with any technology these days (even scissors) saw this coming.

Journalism 41

Journalism Real Estate Print Newspapers 41

PR Conversations

AUGUST 9, 2011

Linkages between all online media used to communicate about an event should be established – whether that’s Twitter, Facebook, Youtube, LinkedIn, Google+ and/or a dedicated blog. Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used. Wifi technology.

Twitter 40

Twitter Social Media Conference Video 40

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 174

Survey Marketing B2B Study 174

Newsfile

MARCH 21, 2023

The brand new and modernized SEDAR+ is a web-based platform that builds on the legacy SEDAR system of the last 25 years. Overall, there will be an improved user experience and the system will provide the technology of the future for Canada’s capital markets. Importantly, the CSA will not accept printed agreements.

How To 52

How To System Print Groups 52

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. There has also been a massive change in the influence of web-based outlets.

Brand 105

Brand Branding Reputation Corporate 105

Stephen Waddington

JULY 11, 2017

Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 4 Channel shift from print to social exaggerated. Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. . — Ted Coiné (@tedcoine) August 20, 2015. Staying in tonight?

Social Media 120

Social Media Twitter Media Nonprofit 120

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Using newsletters targeted at specific groups further strengthens communication channels while facilitating collaborations with other industry influencers (guest blogging).

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

SEPTEMBER 21, 2018

Integrating both print and digital marketing into is critical to your modern PR campaigns. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business. But don’t worry, there ‘ s a way to salvage this seemingly unconquerable situation.

Advertising 84

Advertising Advertising Privacy Analytics 84

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market.

Social Media 63

Social Media Marketing Media Content Marketing 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Norton's Notes

JULY 17, 2014

Several years have now passed since the birth of Web 2.0 Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Many of those images show up in magazines, newspapers and blogs, she says.

Infographics 54

Infographics Print Video Real Estate 54

Norton's Notes

JUNE 12, 2015

Back at home, I sent over an agreement for a new social media client, reviewed a guest article that will kick off next week’s blog content, answered a ton of emails and assigned my team a bunch of tasks, and now I’m answering these questions! I tried out for freshman cheerleading in high school. I did not make it. 17.

Interviews 28

Interviews Fashion SEO Social Media 28

Bad Pitch Blog

DECEMBER 30, 2008

This new technology will "allow the paper''s Web site to post immediate expert viewpoints on breaking news," said Editorial Page Editor Andrew Rosenthal. What you''ve created is called a weblog - or a blog. Your own paper has blogs that are starters. This blogging is not a new concept, friend. Heavy sigh.

Newspapers 40

Newspapers Fashion Blogging Sports 40