Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. So, says Propel, which provides PR software. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. However, I learned a lot about reporters and pitching in that capacity. It was a very humbling experience.

Reddit 173

Reddit Software B2B Technology 173

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The database also has built-in features for list-building and a generative AI feature for pitching. Pitch podcasts by noon. Kick-ass” PR blogs.

Analysis 140

Analysis Tools Software SMB 140

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

APRIL 4, 2023

The podcast covers the following: PR tech vendor landscape , adoption of AI AI to generate & analyze content, monitor media, and hone and target pitches. You can find the podcast on the Fusion PR blog , Spotify and also on YouTube. Challenges Will AI take your job away? Avoiding quality pitfalls, ensuring responsible usage.

Publicity 195

Publicity Software Fashion YouTube 195

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. Crunchbase.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Below what that looks like.

Software 113

Software Tools Publicity System 113

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub. PR Tech Sum No.

B2B 105

B2B Survey Pitching Software 105

Rock the Status Quo

AUGUST 1, 2014

PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. We also run a popular eCommerce marketing blog.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Should you pitch a different contact at the same pub? Do you write a new pitch all together? If there’s one frustration every PR pro faces at one point or another.

Software 69

Software Tools Pitching Media Relations 69

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 142

Survey Software B2B Pitching 142

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year.

Software 85

Software Internal International Pitching 85

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Frederik Vincx

JULY 25, 2023

Till then, they had been managing their media outreach with Excel and Outlook and blogs. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Role As a co-founder, my role was broad, mostly focussed on the creative aspects.

Software 78

Software Banking Resources Government 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Google Trends. Google Trends is underutilized in our view. Radio Guest List.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. It’s probably the most fundamental rule of pitching media, but it needs repeating.

Twitter 197

Twitter Ethics Pitching Product Launch 197

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Executive Thought Leadership. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. It raised a Series A round of funding for $1.1

Software 88

Software Pitching Measurement Enterprise 88

Buzzstream

OCTOBER 21, 2021

Some of our clients were using project management software (such as Teamwork, Asana and Monday) and I loved how organized it was across their companies. These are a few of the things I implemented and led me to win a 10 from all clients on the last NPS score survey before I left the agency – to work for a project management software!

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Deirdre Breakenridge

JANUARY 12, 2017

ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. What constitutes a slam dunk pitch?

Media Relations 150

Media Relations Media Pitching Television 150

Flack's Revenge

SEPTEMBER 1, 2021

So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. She wanted my thoughts, and is probably sorry that she asked, because I chided her and gave reading assignments from my blog (like this post and this one ). Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

Bad Pitch Blog

MARCH 8, 2009

Lately we''ve been getting a lot of pitches that are sent via email marketing software. We love email marketing software -- when we''re using email in a marketing campaign. When you send a pitch letter using this software, you''re using a shotgun to do the job of a scalpel. Why should I care about the pitch? *

Software 40

Software Pitching Marketing Fashion 40

Cision

APRIL 14, 2017

million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. Influencer outreach should begin well before a pitch leaves your outbox. Discover more about the influencer before you pitch them.

Media 231

Media Pitching Social Media Instagram 231

Sword and the Script

DECEMBER 29, 2020

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]. A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in communications and PR. I found the product to be impressive and promising.

SEO 99

SEO Software Resources Newspapers 99

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

JANUARY 23, 2024

An industry-focused blog, your own research reports, and contributing articles to trade publications are proven ways to do it. Thought leadership helps prospective customers become aware of the problem – and without feeling like they are getting a sales pitch.

B2B 102

B2B Study Company Leadership 102

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Onclusive

JANUARY 5, 2021

Are you confident that your media monitoring software is capturing every relevant piece of coverage, or are you concerned that you might be missing some of it? It allows you to not only develop compelling outreach strategies, but also create more impactful pitch lists and target media lists.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Its software is sold as a subscription-based service. Proof was founded by Mark Stouse who made a name in the PR industry as the top comms person for BMC Software.

Media 105

Media SEO Analytics Analysis 105