Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 113

Blogging Software B2B Survey 113

PR for Anyone

NOVEMBER 3, 2021

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). This is what you use to attract and pitch the media. 2) Niche what you do and pitch around that. You don’t need to hire a big fancy PR firm.

Real Estate 130

Real Estate Publicity Television Newspapers 130

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement. Keep writing. And writing is no exception.

Writing 120

Writing Publicity Newspapers Sports 120

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? Determine what publications they read, and what makes them tick. Pitch the right person. Find that person.

Pitching 235

Pitching Print Creativity Blogging 235

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it?

Writing 130

Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! To improve writing. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Write for Your Audience. Household income.

Writing 105

Writing SEO Pitching Engineering 105

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.

Blogging 170

Blogging Writing Storytelling Creativity 170

Deirdre Breakenridge

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ).

Community 157

Community Pitching Media Newspapers 157

PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. I found the tweet when someone sent me this blogger’s lengthy takedown of a PR firm’s efforts to publicize a hollow startup.

Pitching 123

Pitching Training Media Relations Blogging 123

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai New technologies become embedded into workflow over time. That’s a saving on 1 to 1.5

Publicity 105

Publicity Tools Exercises Study 105

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Recommendations suggesting contacts to pitch.

Technology 167

Technology Publicity Software Pitching 167

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. PR strategy. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. Researching the Field Before a person can start pursuing a public relations career, it’s essential to research the industry.

Publicity 88

Publicity How To Social Media Trends 88

The Hoyt Organization

SEPTEMBER 8, 2023

As such, it can potentially help you structure more effective and efficient public relations campaigns. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? As a result, they can quickly respond to any potential crises or capitalize on positive publicity.

Publicity 102

Publicity Ethics Analysis Data 102

The Hoffman Agency

MARCH 8, 2024

In public relations, pitching journalists is what we spend much of our time on. It’s a delicate alchemical process, a mix of sales, storytelling, writing and psychology. However, there’s no one way to pitch a story, no magic formula. Let’s be honest, this is hard.” More on this later. Is the source qualified?

Pitching 41

Pitching Media Agency Writing 41

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! Step 5: Write the business case. Senior Director of Global Public Relations, Sophos. Business case writing best practices. This week, we’re walking you through the mechanics of developing a strong business case for PR.

How To 396

How To Measurement Data Writing 396

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

Stern + Associates

DECEMBER 8, 2022

If you’re a public relations (PR) or marketing professional, you’ve probably heard of ChatGPT , the recently opened AI-powered chatbot built by OpenAI that’s taking the world by storm. Drafting content: In addition to its ability to help with research, ChatGPT can also assist with the writing process.

Blogging 62

Blogging Technology Writing Customer Service 62

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 129

Pitching Report Writing Energy 129

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story. A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. However, the public is not engaging with those stories as much as it used to. After Black Friday, the public will be focusing on Cyber Monday.

Creativity 88

Creativity Pitching Small Business Media 88

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52

Tools Handbook Publicity Analysis 52

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Others will also write follow-ups that lean on your SME’s expertise.

Pitching 136

Pitching Media Privacy YouTube 136

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. Only then will they write about you. It starts long before the pitch.

Pitching 120

Pitching Writing Industry LinkedIn 120

5W PR

MAY 4, 2022

Its applications are currently being explored across industries, and public relations is no exception. This is where public relations (PR) comes into play. Most of them don’t even understand what blockchain is all about, so they are unlikely to write about something they don’t understand.

Technology 88

Technology Publicity Banking Newspapers 88

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Consider publications like steps.

Pitching 120

Pitching Newspapers Writing Local 120

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. So much more than a tech blog!

Blogging 136

Blogging B2B Technology Pitching 136

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 105

B2B Survey Pitching Software 105

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. The findings or data from a white paper can also be pitched out to the media. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun.

Case Study 390

Case Study B2B Study Interviews 390

Stephen Waddington

MARCH 20, 2019

A report from Vuelio suggests that blogging is becoming a source of income for a quarter of bloggers. Blogging is professionalising and has become a paid activity for up to a fifth of bloggers. Bloggers typically start out blogging as a hobby and overtime shift to paid activity. Blogs are a highly trusted form of media.

Blogging 76

Blogging Fashion Survey Instagram 76

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

JULY 18, 2017

That previous paragraph was hard to write because if you go back to my original pitches, and even to the early days of me blogging about pitching, that’s exactly how I used to express myself. It’s also how most PR pros write pitches and follow-up emails today.

Pitching 125

Pitching Writing Examples Media Relations 125

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

Pitching 88

Pitching Report Software Survey 88