ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. ” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. And no matter how well you write, there’s always room for improvement.

Writing 216

Writing Publicity Newspapers Sports 216

PR Daily

MARCH 11, 2019

We sat down with three experts to learn more about the art of pitching magazines. When Kristi Dosh isn’t helping to establish entrepreneurs and nonfiction authors, she’s a freelance writer contributing to a variety of publications, including Forbes and POPSUGAR. Elena Mauer is a freelance editor and writer, with a background in editing at both magazines and digital publications. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].

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Pitching Print Trends Tools 130

PR Fuel

APRIL 9, 2021

They are constantly being pitched new stories and pitches that they can’t possibly cover. It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! Be mindful of the PR pitch’s tone.

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Pitching Examples Report Strategy 61

PR Daily

JANUARY 17, 2019

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.

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Pitching Video How To Report 130

PR Daily

DECEMBER 18, 2018

PR agencies can use algorithms, AI and machine learning to better target journalists by predicting which ones are likely to write about specific topics based on what they’ve previously written. Here’s an example of using market basket analysis to identify reporters likely to write about “probiotics” based on their previous coverage: Step 1: Collect the data. However, many of these were syndicates, press releases and company blogs.

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Pitching Analysis Software Data 102

PR Expanded

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids. Be flexible in your pitch.

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Pitching Media Training Training Radio 278

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Instead, cozy up to reporters who write for your local newspaper. Consider publications like steps. The kiss of death is sending a pitch to editor@yourfavoritepublication.com.

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Pitching Newspapers Writing Local 260

Glean.info Blog

NOVEMBER 16, 2020

Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. When sending a pitch in writing, open with a greeting, introduce yourself, explain the reason for your message, and conclude by thanking them for their consideration.

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Pitching Airlines Radio Media 87

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling.

Agency 164

Agency Publicity Training Media Training 164

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. One organization that has mastered this method is the New York Public Library. Q: How did the NYPL decide to start a blog program?

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Mobile Community Blogging Publicity 209

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. Others will also write follow-ups that lean on your SME’s expertise.

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Pitching Media Privacy B2B 127

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. The Wrike Blog.

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Blogging Radio Exercises Newspapers 153

PR Expanded

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ). A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. The pitch was accepted!

Community 153

Community Pitching Newspapers Media 153

Garrett Public Relations

JANUARY 19, 2020

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

Tools 164

Tools Small Business Social Media SMB 164

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

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Blogging Pitching Fashion Insurance 139

PR Daily

AUGUST 3, 2015

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material. Identify the websites and blogs where you want to be featured. Where are my competitors writing? Always know your audience before you write content.

Blogging 128

Blogging Writing SEO Infographics 128

PR Daily

FEBRUARY 8, 2019

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

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Blogging Software SEO Guidelines 127

Social PR Chat

JULY 24, 2019

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

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Writing Google Pitching Web 116

PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. I found the tweet when someone sent me this blogger’s lengthy takedown of a PR firm’s efforts to publicize a hollow startup. The blogger portrayed the pitch as comically superficial. But the blog also is known for snarky opposition to PR outreach.

Pitching 101

Pitching Blogging Course Writing 101

Sword and the Script

DECEMBER 1, 2020

In software you’ve got to build something before anyone – customer or investor – is writing a check. Reporters get pitched – a lot. The product aims to help PR with “the ability to test and refine media strategies before pitching. Picks from the trade pubs and vendor blogs.

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Tools Pitching Report Software 104

Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. Real time measurement and agility is a reality for any modern public relations team. What is the objective of your public relations campaign? Measurement is typically an afterthought in public relations programs. Real time performance measurement is increasingly playing a role in public relations. #3 3 Publics or audience. Ensure that you focus on your public and the media it uses.

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Writing Publicity Measurement Data 97

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech.

Technology 121

Technology Publicity Pitching Software 121

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. So when pitch samples hit my desk for my bad pitch column, Rock The Pitch , or I get pitched myself as a blogger, I know instantly where it’s coming from: a PR professional, a business owner/entrepreneur or someone trying to get an SEO backlink. As a PR pitch, I’ve seen worse.

SEO 143

SEO Pitching Agency Small Business 143

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. Only then will they write about you. It starts long before the pitch. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” Step 3: Make the Pitch at the Right Time.

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Pitching Writing LinkedIn Industry 170

PR Daily

MARCH 25, 2019

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. They want to write the story because it is relevant—but the time might have come and gone for it to get traction. So, why even pitch it in the first place? What belongs in the pitch?

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Pitching Travel Interviews Print 118

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches.

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Pitching Energy Report Trends 103

PR Daily

DECEMBER 12, 2018

Writing and customizing pitches? Below are the sharpest writing, latest best practices and key examples of what’s going on in PR today. Here are the top blogs and websites every PR pro should know: The Skimm This one’s all about the newsletter. Bonus: Ragan also hosts the popular #RaganChat on Twitter, various writing summits, webinars and industry awards. PRSay PRSay is the blog of the largest U.S.

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Blogging Reddit Fashion Resources 122

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. Happy brunching, <name removed> THE PROBLEM This pitch has two issues that are far, far too common and I’m guessing you might already know what they are. Rock The Pitc

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Pitching eBook Engineering Local 138

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. For a pitch–or a product itself–to be successful it has to offer something a little new or different. Choose your publications wisely.

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Pitching Privacy Examples Writing 87

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. And in essence, that’s what public relations is all about. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. But you don’t have to have your own blog to get involved, you can also consider being a guest writer on someone else’s blog. The pitch should be clear and to the point.

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Pitching eBook How To LinkedIn 72

Glean.info Blog

NOVEMBER 11, 2020

PR pros may increasingly encounter pay-to-play offers: A publication offers a favorable media mention in return for payment. The media landscape has fragmented as bloggers, influencers, freelance writers and some publications, desperate for income, seem ready to try almost anything.

Local 70

Local Pitching Newspapers Media 70

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. So much more than a tech blog! The TED Blog.

Blogging 127

Blogging B2B Technology Pitching 127

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays. But, how does your pitch stand out when every brand claims to have this year’s must-have gift?

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Pitching Print Creativity Blogging 196

Cision

AUGUST 19, 2016

You need to earn a spot in a trusted third-party publication. “If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. Need more tips on crafting your holiday pitch? Cision Canada’s Holiday Pitching Kit.

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Pitching Newspapers Advertising Advertising 172

PR Daily

FEBRUARY 28, 2019

The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic. Worse, many PR folks don’t take the time to understand the targeted publication, nor do they think through the type of story that’s going to resonate with its audience. Moving along, the pitch never delineates the actual news and how it’s going to affect people.

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Pitching Analysis Local Storytelling 131

Sword and the Script

APRIL 21, 2020

Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. In early 2011, I published a blog post with “20 places to look for a PR job.” Here’s a list of publications with job boards.

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Publicity Communications Local Resources 131

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. This may sound counterintuitive, but we recommend a version of this approach when deciding what to tell readers in our own bi-weekly blog posts.

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Blogging Airlines Analytics LinkedIn 127

PR Daily

DECEMBER 16, 2018

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. The reality is that the holidays can be a great time for a publicity push. Because most PR departments relax, PR pros who pitch in December find less competition for media attention.

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Pitching Print Social Media B2B 88

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant.

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Pitching Advertising Advertising Print 78

PR Daily

FEBRUARY 11, 2019

Let’s dispel five stubborn myths about public relations: Myth No. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Study their social media and blogs: If all they have is photos of themselves and not a single word on professional topics, think twice before partnering with them. Do’s: Think through ahead of time what can be discussed publicly and what should not be. Myths about PR—its practice and its practitioners—abound.

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Publicity Reputation Measurement Company 131