Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. 1) Web alerts and client mentions. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers.

SEO 64

SEO Tools Engineering Web 64

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage. Here’s a link to The AP’s blog post on the session.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Press releases and blogs are known for building brand awareness. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Bad Pitch Blog

JULY 31, 2008

“I heard the news today, oh boy…” PimpMyNews is a new, free service allowing you to hear the latest news from your personally selected mix of news sources and blogs. And, using the Internet for news and blogs required us to be at computers- searching, sifting and reading. Anyone with an MP3 player and Internet access can use it.

Wireless 40

Wireless Mobile Web Blogging 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Bad Pitch Blog

SEPTEMBER 8, 2008

While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) Anyone working with any technology these days (even scissors) saw this coming.

Journalism 41

Journalism Real Estate Print Newspapers 41

Bad Pitch Blog

AUGUST 31, 2006

New technology allows you to generate hundreds of email addresses to send a news release to with the push of a button. This post to the highly-networked Web, that is now firmly indexed in Google, tells us NO. Sending a blanket email to PR and marketing blogs (I assume others got this) is just poor taste. * I know time is money.

Pitching 40

Pitching Agency Exercises Newspapers 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 174

Survey Marketing B2B Study 174

Stephen Waddington

JULY 11, 2017

Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). 3 Shift to social. 4 Channel shift from print to social exaggerated.

Communications 115

Communications Publicity Survey Newspapers 115

Bad Pitch Blog

DECEMBER 30, 2008

This new technology will "allow the paper''s Web site to post immediate expert viewpoints on breaking news," said Editorial Page Editor Andrew Rosenthal. What you''ve created is called a weblog - or a blog. Your own paper has blogs that are starters. This blogging is not a new concept, friend. Heavy sigh.

Newspapers 40

Newspapers Fashion Blogging Sports 40

PR in High Definition

SEPTEMBER 7, 2017

We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”. Replied the technology company. If you do achieve a great piece in an influential publication, the easiest way to make the most out of the credibility is posting it on your company website/blog. Shouted the PR executive.

LinkedIn 59

LinkedIn Google SEO Employee 59

PR in High Definition

MARCH 23, 2017

We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”. Replied the technology company. If you do achieve a great piece in an influential publication, the easiest way to make the most out of the credibility is posting it on your company website/blog. Shouted the PR executive.

LinkedIn 59

LinkedIn Google SEO Employee 59

PR 20/20

FEBRUARY 6, 2020

events, workshops, accreditation program, blog) help agencies take their performance to the next level. Sara, also at Drift, generates demand through web, email, and chatbots as a growth marketer. The creators: You know the Wall Street Journal, it’s one of the largest newspapers in the U.S. Today, their suite of resources (i.e.

Marketing 74

Marketing Conference Content Marketing Agency 74

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Norton's Notes

JULY 17, 2014

Several years have now passed since the birth of Web 2.0 This includes the widely derided infographic, blogs, tweets and video through to clever more sophisticated social media applications. SEO and web design agencies are now frantically re-branding themselves to call themselves PR Agencies.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Beyond PR

MAY 17, 2018

Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Many of those images show up in magazines, newspapers and blogs, she says. Photos, though, do a get a lot of pick up and she always makes a point of sending pictures with most of her press releases.

Infographics 54

Infographics Print Video Real Estate 54

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. They don’t block influencer blog posts, or emails, or sponsored white papers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48