Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. 8 Innovations in Public Relations Technology to Watch. See you next year!

Blogging 133

Blogging Software Google Content Marketing 133

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners.

Software 85

Software Media Relations Pitching Media 85

PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore. 1 complaint from media about PR pros.

Pitching 141

Pitching Training Media Relations Consumer 141

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 122

Technology Publicity Software Print 122

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? What journalists want — straight from the source.

Pitching 111

Pitching Twitter Tools Community 111

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. OnePitch feature recommends reporters to pitch.

Pitching 88

Pitching Report Software Survey 88

Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important.

Pitching 120

Pitching How To Sports Web 120

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness.

Media 195

Media Pitching Tools Resources 195

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Insights for better relationships with the media. Think about how much work that is: try writing a blog post every day – then add two more.

Study 165

Study Communications Survey Pitching 165

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 95

Pitching Print Measurement Report 95

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. It’s not a practice exclusive to public relations specialists like it used to be.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. CNBC was one of just a few possibilities for business or technology stories in broadcast news.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Do you need help with media relations?

Media Relations 60

Media Relations Media Pitching Writing 60

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. What’s your social media elevator pitch? A follow up blog post by PR 2.0

Social Media 150

Social Media Pitching How To Media 150

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

Flack's Revenge

SEPTEMBER 1, 2021

So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. She wanted my thoughts, and is probably sorry that she asked, because I chided her and gave reading assignments from my blog (like this post and this one ). Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients.

Media 97

Media Sports Agriculture Pitching 97

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Improved technology is on the wish list, as well. Using data & technology to support your business case. As we mentioned earlier, technology in itself can be the subject of a business case for investment.

Resources 195

Resources Technology Data Tools 195

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Barbara Rozgonyi , CEO CoryWest Media. The post Pitching in a Pandemic COVID-19 PR Coronavirus Tips appeared first on wiredPRworks. How about you?

Pitching 52

Pitching Training Radio Media Training 52

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. It enables practitioners to understand stakeholder interests and make better-informed pitches.

Publicity 105

Publicity Tools Exercises Ethics 105

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. We love following up with them after pitching an interview/story idea. “Now that we have social media, how about replacing that with a Twitter pitch?”

Pitching 88

Pitching Twitter Social Media Agency 88

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well.

Media 212

Media Pitching Report Interviews 212

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm.

Travel 281

Travel Technology Conference LinkedIn 281

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover.

Automotive 87

Automotive Pitching Meeting Healthcare 87

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging.

Publicity 256

Publicity Brand Branding Storytelling 256

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. She did review it and ended up writing about it too.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 101

Survey Report Media B2B 101

Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. The next step is to break through the noise to get their attention and put a pitch in front of them that they cannot ignore. Request Demo.

Industry 195

Industry Media Reputation Report 195

Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. The database was merely tool and any technology can be misused. A Blogging Perspective.

Pitching 60

Pitching SEO Media Relations Report 60

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. And now, here’s this month’s PR technology summary…. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. 6) Picks from the PR tech vendor blogs.

Analytics 67

Analytics Report Technology Pitching 67