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Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

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#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder.

Is your pitching unethical?

PR Daily

PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality. Mass mailing your pitch to every journalist’s email you can get your hands on is wrongheaded—even foolish.

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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The vast majority of media relations hinges on relevancy.

Survey 116

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

5 keys to successful media relations right now

PR Daily

Be a helper, keep your pitches snappy, and do your research before hitting send. The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. Think of your media relationships like you would your friendships.

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent. 3 More Reasons Media Relations is Harder. Most of my experience in media relations comes from a B2B technology perspective. Also, see these related posts.

Tips for targeting trade publications with your pitch

PR Daily

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape. Having a piece published in a recognized magazine is often more appreciated than pushing it to a company website or via its social media channels. Despite this, PR pitching to trade press editors often feels like an afterthought. Listen to what media pros want.

10 media relations essentials

PR Daily

Improve your media outreach with these simple—but often overlooked—tips. Do your research; then target and personalize your pitches accordingly. Don’t send a press release about a new app to a fashion publication (unless it’s the next Polyvore ) nor promote a book to a movie review site. Once you’ve selected media outlets that are a good match for your pitch, identify the individuals who would be most responsive.

4 tips for pitching magazines

PR Daily

We sat down with three experts to learn more about the art of pitching magazines. When Kristi Dosh isn’t helping to establish entrepreneurs and nonfiction authors, she’s a freelance writer contributing to a variety of publications, including Forbes and POPSUGAR. Elena Mauer is a freelance editor and writer, with a background in editing at both magazines and digital publications. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. Media relations needs to be two-way. media

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. These bad behaviors can get your pitch thrown in the garbage, make you the subject of a #PRFail tweet and ensure that you don’t see your story—or client’s name—in a headline: 1. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?!

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Not so, savvy PR veterans say, asserting instead that media relations has evolved. Social media networking. Owned media.

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. Simply translating press releases and media statements into Spanish is dreadfully inadequate, warn PR pros who specialize in Hispanic media.

6 ways to solidify your media relations

PR Daily

How can we improve media relations? Dig deep into a reporter’s beat before sending a potentially meaningless pitch. Read what they write—not just posted pieces, but their social media feeds and personal blog, as well. We must also know the story we’re pitching. Any decent journalist will approach even a softball pitch with some skepticism. If it’s not airtight, it’s not ready to pitch. Our timely pitch resulted in a great Inc.

This is How the Sorry State of Media Relations Ends

Sword and the Script

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Also, see these related posts: 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. How to Generate Media Referenceable B2B Customers with a Blog.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1.

How machine learning can perfect your pitching

PR Daily

Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach. Meltwater , Cision or any other media monitoring platform can provide similar data. However, many of these were syndicates, press releases and company blogs. If you use standard media monitoring tools, you’re basically sitting on the “Big Data” gold mine we hear so much about.

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes.

Top Media Relations Challenges & How to Solve Them

Shift Communications

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. In this spirit, I’ve recapped what I believe are the top challenges when approaching media relations, as well as what we as PR pros can do to solve them. Making Time for Media.

Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same. ” Pew Stateo f the Media 2016. That means there are fewer reporters to pitch your stories to. MEDIA RELATION TIPS FOR 2017.

PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. From Google Alerts to more formalized media monitoring platforms like Cision , there are number of tools to help identify relevant items quickly. Choose the right media. Don’t forget owned media.

Are the days of media relations coming to an end?

PR Daily

A while back, a reporter I had been pitching threw me what I thought was an unexpected softball. The sorry state of media relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Media relations ends; content marketing begins. Many on the corporate communications side would likely agree with Mr. Pearlstein’s assessment of media relations, but for different reasons.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. I’ve also seen great opportunities come to fruition without tangible results beyond media impressions. Media relations can be tough.

10 dating techniques to improve your media relations

PR Daily

There is a common misconception among business owners that media relations means writing a news release and sending it to 1,000 journalists, and suddenly they're all writing about you. It takes a lot of time and energy to conduct media relations well. RELATED: Understand newsjacking and learn how to make it work for your content when you download this free guide. ]. If you think about media relations like dating, you'll have better luck.

How you can use cyberstalking to bolster your media relations

PR Daily

From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list.

8 Reasons Why PR Should Love Small Niche (or Trade) Publications

Glean.info Blog

Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. Specific PR Benefits of Niche Publications. Niche publications offer these PR benefits: Reach a specific audience.

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch.

What Is Wrong With Your Story Pitch?

HMA Public Relations

Giving a little “link love” to our Public Relations Global Network partner Buchanan Public Relations today, sharing their recent PRGN blog post on “Five Reasons Your Media Pitches Are Getting No Response.”. The post What Is Wrong With Your Story Pitch? appeared first on HMA Public Relations.

5 selfish pitching behaviors PR pros should banish

PR Daily

For media relations success, consider putting the reporter first. Often, PR pros scrambling to grab media coverage list reasons why a journalist should publish their stories. Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness.

What You Pitch Is Secondary to Who You Pitch

PRSay

It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. I found the tweet when someone sent me this blogger’s lengthy takedown of a PR firm’s efforts to publicize a hollow startup. The blogger portrayed the pitch as comically superficial. But the blog also is known for snarky opposition to PR outreach.

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. PR media relations Off Script

Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles. The best pitches are short emails in the morning. Most journalists (65%) prefer to be pitched before 11 a.m.

Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. Also, when a PR pro pitches a time-sensitive story, his or her source may not be prepared for the quick turnaround required. So, why even pitch it in the first place? What belongs in the pitch?

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. After that, the blog world is your oyster! Bad Pitch Blog.

PR Hacks: Sure-fire Shortcuts to Public Relations Success

Bianchi Biz Blog

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running.