Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. Please check out the sessions we’ve planned and if you’re interested submit a pitch for a speaking slot.

Media Relations 132

Media Relations Media Case Study Storytelling 132

5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Landis PR

JUNE 6, 2022

As a PR pro, a decent portion of your job involves pitching the media. Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right. Here are some tips to perfect your pitch: Do your research. Here are some tips to perfect your pitch: Do your research.

Pitching 105

Pitching Media Relations Journalism Report 105

Sword and the Script

JANUARY 2, 2024

Blogs were raging. Social media was blossoming. And the media landscape was evolving. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. That’s of course what I did.

Blogging 111

Blogging Software B2B Survey 111

Business Wire

JANUARY 19, 2022

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Trade Shows 292

Trade Shows Blogging Writing Report 292

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. Anyone can get publicity!

Pitching 130

Pitching Television Media Real Estate 130

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. So, says Propel, which provides PR software. Is that good?

Report 105

Report Publicity Marketing Pitching 105

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Community Relations. PR FOR ANYONE.

Publicity 225

Publicity Marketing YouTube Video 225

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The vast majority of media relations hinges on relevancy. 2) Volume of PR pitches received.

Survey 169

Survey Media Relations Pitching Media 169

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Business Wire

NOVEMBER 10, 2021

Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong. Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets.

Enterprise 297

Enterprise Internal International Blogging 297

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. Can pitching be taught or is it an “on the job” skills you need to develop? What constitutes a slam dunk pitch? A follow-up blog post by PR 2.0

Media Relations 150

Media Relations Media Pitching Television 150

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. social media, content, etc.). The media relations struggle is real.

Publicity 140

Publicity Survey Pitching Creativity 140

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. c) What makes a great pitch?

Media Relations 145

Media Relations Media Print Software 145

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Less media to build relationships with and constant turnover.”

Media Relations 109

Media Relations Media Survey Pitching 109

5W PR

AUGUST 23, 2023

A public relations degree offers diverse career opportunities. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? How do you, the PR professional, tell your story and place your product in this holy grail of media coverage?

Pitching 235

Pitching Print Creativity Blogging 235

PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. I found the tweet when someone sent me this blogger’s lengthy takedown of a PR firm’s efforts to publicize a hollow startup.

Pitching 114

Pitching Training Media Relations Blogging 114

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Business Wire

OCTOBER 28, 2021

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market.

Blogging 195

Blogging Marketing How To Pitching 195

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. 8 Innovations in Public Relations Technology to Watch. See you next year!

Blogging 131

Blogging Software Google Content Marketing 131

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai That’s a saving on 1 to 1.5 days of work per week.

Publicity 105

Publicity Tools Exercises Ethics 105

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. But the last thing any brand wants to do is beat media over the head with non-news.

Publicity 256

Publicity Brand Branding Storytelling 256

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Legacy media professionals (editors, reporters, columnists, etc.)

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Recommendations suggesting contacts to pitch.

Technology 167

Technology Publicity Software Pitching 167

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Don’t overlook blogs.

Media Relations 106

Media Relations Publicity Media Blogging 106

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)

Company 113

Company Publicity Leadership Pitching 113

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Onclusive

SEPTEMBER 14, 2021

Powered by our proprietary global newscrawler and advanced data science, Onclusive now empowers communications teams with a fully unified earned, owned, and social media relations and monitoring platform to enable every step of the PR process. Onclusive’s media database has everything I need to build my pitch, all in one place.

Media 369

Media Software Pitching YouTube 369

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need.

Software 85

Software Media Relations Pitching Media 85

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation.

Creativity 88

Creativity Pitching Small Business Media 88