White Paper: Want Content Success? Think Outside the Box!
APRIL 7, 2015
Content marketing is a crucial piece of content strategies. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. Content marketing doesn’t have a one-size-fits-all solution.