White Paper: Want Content Success? Think Outside the Box!


Content marketing is a crucial piece of content strategies. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. Content marketing doesn’t have a one-size-fits-all solution.

B2C 200

Free White Paper! Give Your Story Legs


Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Here’s a glimpse at what to consider when building out, or improving, your content marketing strategy: Let Goals and Audiences Guide The Way. Guesswork should not guide a content marketing strategy.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Marketing Communications


Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved. This blog was originally published by Geoffrey Moore on LinkedIn. The post Marketing Communications appeared first on Onclusive.

5 Free Blog Editorial Calendars to Improve Your Content Marketing


Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. The style of calendar you use will vary depending on the objective of your blog, the kind of content you create and the type of organization you work for. 3: Content Marketing Institute.

5 Ways to Get More Blog Reads With Social Media


Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Here’s how you can boost your blog’s traffic with a few social media tricks.

4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging


Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. You can extend the reach of your content if you find blogs that target HR managers and offer to write content for them.

6 reasons your content marketing program is struggling

PR Daily

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. Most B2B marketing organizations don’t do this enough. They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing.

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. 4) Marketing impact.

B2B 87

How the New York Public Library’s Blog Mobilizes Communities


The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Mobile 209

Drive Blog Traffic With These 4 Content Marketing Tools


When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. LinkedIn Blog Posts.

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends. Create an Email Marketing Strategy.

B2B 165

6 meaty content marketing metrics to monitor

PR Daily

Are your content marketing efforts accomplishing anything substantial? There are multitudes of statistics you can glean from your marketing platform or from Google Analytics. Email subscriptions, signups for a white paper or other downloadable content—any piece that gathers contact information of potential customers or clients is fair game for lead generation. A version of this post first appeared on the Grammar Chic blog.

How to Win at Content Marketing During a Pandemic

B2B PR Sense

But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time?

How compounding blog posts will boost your website traffic

PR Daily

How do you feel about your blogging strategy? If you just sighed in response, you wouldn't be the first marketer to do so. Rather than thinking of your blog as a chore on a to-do list, what if you saw it as a savings account, with each post a long-term, growing investment generating traffic and relevant leads. When you publish a blog post, typically you'll see traffic volume do one of two things over time: 1. WHITE PAPER: Do employees delete your emails unread?

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know. COVID Impacts Content Marketing.

B2B 260

8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

The same is true with marketing. As modern marketing expands and audiences change, new strategies emerge. With that in mind, we’ve gathered 8 tactics from Influitive’s 2017 State of Customer Marketing Report to bring you up to speed on your marketing strategy. Let’s look at 8 approaches that you can add to your current marketing strategy, and how you can implement them. As modern marketing expands and audiences change, new strategies emerge.

B2B 262

We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The white paper calls the pageview a “superficial impression of how people behave on the web.” 3 Idealist Content Marketing Metrics. by Frank Strong.

Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. a white paper that makes the case for solving a problem in a new way. It might even be integrated marketing.

Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility. A short while ago, a contributing author from venture capital (VC) firm published an article in a trade publication and cited my client’s blog as a source of data. So, content marketing does bring a level of credibility and it can help you earn more in the process. >>>Also

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

B2B 205

4 things every marketing and PR pro can do during coronavirus

PR Daily

FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. Now, active marketing campaigns and media pitching are impacted and require a more deliberate, selective approach. Here are four things every marketing and PR pro can focus on: Awards.

How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. For its part, content marketing has become so popular that there’s a “lowest common denominator” effect, with mediocre or redundant content dominating and crowding digital channels. But when they work in concert, PR and content marketing are a 1+1+3 situation.

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

10 questions to answer before you publish your next blog post

PR Daily

Running a business blog can be overwhelming—especially if you've never done it before. Your organization's marketing and advertising efforts no longer depend solely on platforms that are out of your control. Download the free white paper, "Creating a Consistent Message," to discover how to keep your organization's message and voice on track across all your internal communications platforms.

Study: The perfect blog post length—and how long it should take to write

PR Daily

If you're looking for short, easy answers to some common blogging questions, here you go: How long should a blog post be? How long should you take to write a blog post? How often should you publish blog posts? Read on to understand why: Two comprehensive studies about blogging. Additionally, the data in both studies mirror my experience in B2B content marketing. How long should a blog post be? How long does it take to write a blog post?

Study 95

6 tools to help pump up your blogging game

PR Daily

Check out the following six tools to help produce outstanding blog posts: 1. RELATED: Ragan creates custom content, from white papers to emails to intranets and more! What are your favorite blogging tools? Benjamin Brandall is a freelance writer and the head of content marketing at. Veteran bloggers are familiar with the highs and lows of the writing process. One week you’ll feel unstoppable, but the next two can be a struggle to achieve the minimum word count.

Tools 66

B2B Solved the Biggest Content Marketing Challenge Yesterday

Sword and the Script

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge in the 2015 B2B Content Marketing survey by the Content Marketing Institute and Marketing Profs. In essence, B2B marketers solved their biggest problem yesterday. by Frank Strong.

B2B 116

2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

Sword and the Script

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. 16% on marketing analytics. “As The biannual survey queried 341 senior marketers about an array of topics including budget.

Why your whole organization must get involved in content marketing

PR Daily

All too often, clients struggle to initiate and maintain an ongoing content marketing program. After all, it’s usually the marketing and communications departments who shoulder the entire brunt of the effort, without a lot of help from the rest of their organization. Marketers don’t have to do it all themselves, but It’s up to them to lead the effort, clearly articulate roles to various team members and ensure each team has an avenue for contributing. Content Marketing

7 Business Writing Sins PR Pros Commit Regularly

PR News

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The post 7 Business Writing Sins PR Pros Commit Regularly appeared first on PR News Blog. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. This is also an important point because marketing technology is only useful if people actually use it.

The 5 Stages of Content Marketing Grief

Sword and the Script

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors. And the tech analyst firm called content marketing the future of marketing. Content marketing values: utility over hype.

How to Use Word-of-Mouth Marketing


When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Think of all the places you’ve wasted money trying to market your brand. While you’re throwing money down the drain, your customers are doing the marketing for you…and doing a better job than you ever could. I just let my peers market to me. Remember: your fans are your marketing army.

How To 211

How to identify subject matter experts for a business blog

PR Daily

Producing quality content for an industry blog can be challenging. These individuals have special in-depth knowledge and are the type of people writers and marketers rely on for background information or technical details when seeking to gain a better understanding of customer needs. These experts give your blog content inherent authenticity and credibility, and help build a foundation for relevant and engaging content. Weidert Group blog.

What’s hindering your content marketing efforts?

PR Daily

How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Content Marketing and the Battle for Attention. Why are marketers creating content? Blogs.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of leads you generate. Bury the Hatchet Between Marketing and Sales.

B2B 236

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. A blog-eat-blog world .

5 Must-Have Types of Content Marketing


When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. White papers & E-books. Let’s say you run a content marketing firm, and you cater to software companies.

Everything You Need to Know About Word-of Mouth Marketing


How can you break into or improve your word-of-mouth marketing? Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. Our free white paper provides answers to all of those questions and more.