Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Local economy is not as bad as it may look based on just the indicators.

Marketing 105

Marketing Newspapers Print Local 105

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 111

Technology Policies Government Community 111

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Were they looking for baking recipes or the nearest bakery?

SEO 84

SEO Mobile Engineering Ethics 84

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Using data and technology can help you make pitching even more targeted and precise. local time. This article is all about best practices for pitching—based on our customers’ collective experience and wisdom.

Pitching 195

Pitching Data Technology Storytelling 195

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. John cares about putting humanity first, and our stories about technology second.

Twitter 293

Twitter Community Ethics Radio 293

5W PR

FEBRUARY 19, 2024

Another crucial element is to leverage data and technology to tailor recommendations, content, and marketing messages to individual preferences. Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

MAY 30, 2023

They can also collaborate with local tourism boards or other businesses to create packages and promotions that attract visitors. Technology Upgrades Investing in technology upgrades can help businesses and summer travel locations handle the increased demand during the summer rush.

Tourism 97

Tourism Hotels Travel Meeting 97

David PR Group

JUNE 27, 2014

Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars. Neither Uber nor Lyft joined any of the local chambers of commerce or made any visible connections to charities or other community groups. To its credit, Uber did start a Miami page on its blog site. www.davidpr.com.

Technology 40

Technology Local Crisis Management Crisis Communications 40

5W PR

JANUARY 16, 2020

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests.

Trends 120

Trends Communications Big Data B2C 120

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. Relationship-Building Is More Important Than Ever This blog began with the seemingly never-ending rounds of job cuts at major media outlets. But what does all this mean for the media relations component of public relations strategy?

Strategy 95

Strategy Publicity Media Video 95

Stephen Waddington

NOVEMBER 27, 2020

He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. COVID-19 has driven the adoption of technology. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Or thereabouts. I’m blaming it on the blur that’s been time the last several months.

Internal 147

Internal International Tools Software 147

Contently - Strategy

JANUARY 24, 2022

With Contently’s technology, editorial team, and freelance network, the tech giant was able to build a staff of writers of all races, ages, gender identities, and sexual orientations to tell great stories—and tell them right. How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content.

Case Study 80

Case Study Study Brand Branding 80

NewsWhip

MAY 16, 2023

Their stories tackle global and national news, as well as health, technology, economics, and opinion pieces. At the end of the day, no matter how similar international dialogue can be, there is always a localized interest that can overpower even the loudest conversations. Check out our most recent blog on Mexico.

Facebook 78

Facebook Sports Comparison Fashion 78

Flack's Revenge

MARCH 30, 2020

My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). Michelle Garrett blogged about pitching media in the Coronavirus Era based on journalists’ feedback.

Crisis 199

Crisis Pitching Airlines Technology 199

Victorious PR

JUNE 8, 2023

In the fast-paced and ever-evolving world of cryptocurrencies and blockchain technology, a robust public relations (PR) strategy is essential for the success and growth of any project. In the dynamic and competitive world of cryptocurrencies and blockchain technology, crypto PR agencies have emerged as vital partners for project success.

Education 52

Education Community Agency Crisis 52

NewsWhip

DECEMBER 13, 2022

Our rankings are determined by using NewsWhip’s Spike and API technology, which accumulates the aggregated likes, shares, and comments on content produced by outlets in the rankings. . Surprisingly, the fourth most engaged article in 2022 comes from a personal blog. Let’s dive into the data.

Newspapers 78

Newspapers Local Facebook Data 78

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes.

Company 59

Company Report Government Local 59

Barokas

JANUARY 29, 2019

It was inspiring to see the growth of the conference over the previous year, and the community that has formed around a common goal of inspiring, connecting and accelerating the growth of women in technology. Here are a few nuggets that stood out to me: You don’t have to be highly technical to start a technology company.

Software 97

Software Technology Engineering Conference 97

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Network outside your company.

Nonprofit 154

Nonprofit Local LinkedIn Big Data 154

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. Why not open the list up to all sorts of local “influencers?”

Case Study 131

Case Study Wireless Company Local 131

5W PR

JUNE 23, 2022

The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. The post Prop Tech Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Media Coverage.

Publicity 88

Publicity Reputation Technology Industry 88

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. After this audience, perhaps technology publications are a great fit. Pros/Cons of online loans versus local banks?

Pitching 100

Pitching Real Estate Banking How To 100

Flack's Revenge

OCTOBER 22, 2014

Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S. There is a rich collection of media in China and other countries, and a growing focus and interest on business and technology news. You can get by with great U.S.

Government 214

Government Agency Mobile Technology 214

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Technology companies. Please support my PR blog by sharing it with other communication professionals. Nonprofit organisations. Government agencies. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). Learn more: press release , blog post.

Industry 85

Industry Media Technology Employee 85

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

Skype 150

Skype Industry Storytelling Interviews 150

5W PR

DECEMBER 9, 2020

Having successful employees means that they can access all the technology they need to allow remote connectivity and fast communication. Finally, all of these points mean that employers no longer have to rely on local people to fill out their company positions.

Communications 88

Communications Employee Energy Local 88

Doctor Spin

JANUARY 17, 2023

For example, a solarpunk community might work to create a community garden that provides fresh produce to people in need or to create a local renewable energy cooperative owned and controlled by the community. It incorporates decentralised technologies, renewable energy, and sustainable gardening practices. 2 Ecotopia. In Wikipedia.

Wikipedia 52

Wikipedia Energy Community Fashion 52

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). Not surprisingly, many PR consultants and consultancies have repositioned themselves in this space.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”.

Survey 101

Survey Report Media B2B 101

Scott Public Relations

APRIL 2, 2020

When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71