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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

First, we need more local journalism–whether it’s professional or not. I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. The printing.

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How to Self-Publish Your Content Cheap and Quick

Cision

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). You can publish a 100-page softcover book for under $2.50

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3 Factors That Shape Your Brand Journalism Strategy

Cision

Today, audiences turn to blogs, online reviews and social media before making decisions. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Will you set up a digital newsroom to host everything or mail out a printed newsletter? Story Type.

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Last Night a Blog Post Changed My Life

ZudePR

Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). All this blog-reading has not gone unremarked.

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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Charity Events -You can sponsor local charity events such as concerts or sporting events.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Drew Neisser, Founder & CEO of Renegade. You can read those posts to learn more. He’s an impressive guy.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events.