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How brand journalism fills the void as media outlets dwindle

PR Daily

As they report company news, they write in a journalistic style, cite industry experts and emphasize facts over fluff. In addition to following recommended best practices of brand journalism , PR and corporate communications can study the following examples of exceptional brand journalism.

'Discover' feature brings brand journalism to Snapchat

PR Daily

A Snapchat blog post. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.

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15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Tressa Robbins is the technology director and past president of PRSA’s St. Writing.

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? If you want your company's story told, you'd better write it or shoot it yourself. Brand journalism is not a product pitch,” he says. “It

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6 ways artificial intelligence is transforming writing

PR Daily

Are we going to see computers writing the next Great American Novel? Over the last decade or so, though, AI (artificial intelligence) has become increasingly sophisticated, and it’s influencing the world of writing in a number of interesting ways.

5 technologies that will change how you do PR


The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Embrace the future of PR The incremental progress of technology often gives the impression of stagnancy.

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Not long after that I started this blog and began writing.

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

One of the most insightful looks ahead is Nieman Lab’s annual Predictions for Journalism from journalists, editors and other key figures in the media. Selfie” journalism: This will become more prevalent as 2017 rolls out, says Taylor Lorenz, director of emerging platforms at The Hill.

8 simple ways to improve your PR writing

PR Daily

The public relations profession is evolving, but good, persuasive writing remains a core component of good PR. Since strong writing is a skill to be maintained and improved, a refresher course is always in order. This one is particularly apt for public relations and journalism.

7 reasons why effective PR is more important than ever

PR Daily

Skilled practitioners can seize the moment, with help from technology for metrics and scale. The public values journalism, and people are moving to media channels they trust. Technology helps it scale. A version of this post first appeared on the Crenshaw Communications blog.

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How to Create an Editorial Strategy for Your Blog – Part One


In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016.

Industry Pundits on Google Using Its Corporate Blog for the “China Bombshell”

Ishmael's Corner

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. Making the switch to journalism and a move to Bangkok, his career has flourished.

Sparks Fly at Publishers and Platforms Meetup

Flack's Revenge

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. I wanted to learn what the research revealed about our news consumption habits and tech’s impact on journalism.

8 reasons a contemporary digital newsroom improves your coverage

PR Daily

By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets. When Amazon Go opened a futuristic grocery store, the technology was interesting enough for The New York Times to write it up.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

Google’s vice president of product management for Google Ads, Scott Spencer, wrote in a blog post : Whether you’re running for office or selling office furniture, we apply the same ads policies to everyone; there are no carve-outs.

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Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

At Adobe, we believe transparency with our customers is important,” the company’s communications team said in a blog post. Instead, marketers should slow down and measure ROI over the entire sales cycle: Image courtesy of LinkedIn Marketing Solutions blog.

Facebook Redefines News. PR will Never be the Same

Flack's Revenge

We know a story starts with the lede , not lead, and about the reverse triangle approach to news writing. Stay tuned to this blog for further updates on the topic. In the News PR PR Tech Social Media Technology Facebook journalism media news public relations social media

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Page and Brin wrote in a Google blog post : Today, in 2019, if the company was a person, it would be a young adult of 21 and it would be time to leave the roost. At the same time, I’m excited about Alphabet and its long term focus on tackling big challenges through technology.

All brands are media: The biggest lie the marketing industry has ever told

Communications Conversations

One of my favorite blogs is the Content Strategist. The blog, after all, is written by Contently, a content shop with clients like Coca-Cola and AMEX. But, for every Red Bull, there’s a Verizon (you remember Verizon’s failed attempt at brand journalism, right?).

Dior’s China dustup, Dunkin’s CMO departs, and Vatican introduces a digital rosary

PR Daily

In partnership with @virgingalactic , we used our most groundbreaking and iconic fabric technology to create a suite of products for Future Astronauts. Of all active social media users worldwide, 93% watch online videos, with 51% watching video blogs.

Our industry experts want to write for you

PR Daily

Technology and social media continue to drive the plummeting costs of promotion, distribution, and self-publication. This is the golden age of information and technology. Blog posts. White papers/freelance writing. Every company is a media company.

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. I laughed (out loud) earlier this year when writing to compliment Tom Friedman.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog.

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How the coronavirus has spread online


After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. How the coronavirus has spread online.

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How to Create an Editorial Strategy for Your Blog – Part One


In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016.

9 fantastic holiday gifts for PR pros

PR Daily

FREE GUIDE: The 7 questions you should be asking about brand journalism ]. A blog editorial calendar. Instead of another tchotchke that might get relegated to the corner of the cubicle or in the back of a drawer, give your PR pro an editorial calendar for his or her blog.

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post?

Personal Branding: Always Be Prepared for Your Next Job Opportunity


Publish a blog and promote your posts through your LinkedIn profile and other social media channels, or better yet, identify respected blogs in your business networks and submit guest posts. Best Practices Featured brand journalism personal brand

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How To Create An Editorial Strategy for Your Blog: Part Two


You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.”

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services.

Marketing Manager or Managing Editor: How to Streamline Content Overload


This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. No BS BlogContent has become synonymous with marketing.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology.

10 More Reasons for the Bad Pitch Blog

Bad Pitch Blog

We started this blog almost two months ago and the feedback has been great. In the past, we’ve posted links to stories and resources that inspire us to write this blog. Here are 10 more reasons we will continue the Bad Pitch blog in earnest. Publicist and Pitch From Hell – What’s Next Blog A publicist puts a string of email addresses into the To: field. It''s become a joke in the journalism world. Technology makes it simple for everyone to do so.

The Deep Work Habits of 28 Highly Productive People


Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. She is a social media, SEO, Internet marketing and blogging consultant.

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How To Create An Editorial Strategy for Your Blog: Part Two


You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.”

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

The rallying cry of clients and executives was “Get us in the New York Times or Wall Street Journal.” Two Technology Companies Demonstrate How Public Relations is Changing. O’Neal shared with me the story of two technology companies. Photo Credit: Frank McKenna.

The Top 10 Books of 2016 (According to Zude)


Like some technological teddy. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing.