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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.

What journalists need from PR pitches

Presspage

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches. Blog,News,pp-one-column-layout,Strateg

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5 steps to writing guest blog posts

PR Daily

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism isn’t just for reporters.

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Brad Phillips is the president of Phillips Media Relations and the author of “The Media Training Bible” and the Mr. Media Training Blog.

Journalism tactics for telling your story and securing coverage

PR Daily

During that time, I would pitch story ideas, all the while learning my editors’ preferences. One time, an editor declined my offer to write about an emerging artist. Reporters must obtain approval for stories from editors, so knowing what and how to pitch makes a difference.

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? If you want your company's story told, you'd better write it or shoot it yourself. Brand journalism is not a product pitch,” he says. “It

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5 Pitches That Journalists Don’t Care About

PRSay

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." For many organizations, the problem with pitching reporters isn't just that journalists' priorities differ from yours. Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." For many organizations, the problem with pitching reporters isn't just that journalists' priorities differ from yours. Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email.

The Secrets to Successful Pitches: Q&A With Michael Smart

Cision

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips?

Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

In a blog post, Instagram wrote : … Asking for this information will help prevent underage people from joining Instagram, help us keep young people safer and enable more age-appropriate experiences overall. However, that doesn’t mean journalists enjoy being blasted with pitches.

Keys to writing the best headline ever

PR Daily

As chief honcho of its cultishly popular AdFreak blog, Which covers all things digital advertising and creative. Griner’s topic, “How to Write Content Without Selling Your Soul,” was a bit misleading, but not in a bad way. We all suck at writing headlines. Shoulder pads.

13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing.

What data-driven journalism is, and why it matters to PR

Media Bullseye

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. What is data-driven journalism—and why should PR pros care? What data-driven journalism is. Why data-driven journalism matters to PR.

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5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

One of the most insightful looks ahead is Nieman Lab’s annual Predictions for Journalism from journalists, editors and other key figures in the media. Selfie” journalism: This will become more prevalent as 2017 rolls out, says Taylor Lorenz, director of emerging platforms at The Hill.

Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. They want to write the story because it is relevant—but the time might have come and gone for it to get traction. So, why even pitch it in the first place? What belongs in the pitch?

Use strong nouns to fortify your writing

PR Daily

RELATED: Attend the Business Writing Summit and start writing more powerful press releases, blog posts, internal memos and more. ]. address, appeal, commentary, declamation, diatribe, dissertation, harangue, keynote, lecture, pitch, recitation.

How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016.

Why your guest post or news pitch was rejected

PR Daily

A common step along the five stages of grief when mourning your PR pitch’s demise is often to seek feedback. You want to know why your pitch fell short—maybe even hope to be told that you checked all the boxes and, simply, a horrible mistake was made. The PR version suggests: Your pitch was flawed. Here are five of the most common reasons we reject pitches at PR Daily— and the associated pitch behavior that might be holding you back across the board.

11 writing mistakes that can tank your online content

PR Daily

Everyone makes mistakes, but some can quickly kill your writing efforts. Make sure you’re avoiding the following writing flubs: 1. Step away from your writing before you edit to look at your copy with fresh eyes. You might think your writing is excellent, but everyone makes mistakes. Ask a colleague to proofread your writing before publishing so you have another defense against incorrect grammar, erroneous spelling and other blunders.

The Volume of Bad PR Pitches is Out of Control

Sword and the Script

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?!

5 ingredients for becoming a repeat guest contributor

PR Daily

You can get your thinking in front of new audiences with targeted guest posts, but your work will have to be better than your average blog post. An author’s willingness to write isn’t enough to secure an ongoing column. A version of this article first appeared on the BLASTmedia blog.

4 secrets for writing guest posts editors love

PR Daily

As a PR company, one of our day-to-day tasks is helping to plan, write and edit possible guest articles with clients. Don’t write unless you have something useful to say. Related: 5 Steps to Write a Winning Bylined Article. Don’t pitch every article to TechCrunch.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

Google’s vice president of product management for Google Ads, Scott Spencer, wrote in a blog post : Whether you’re running for office or selling office furniture, we apply the same ads policies to everyone; there are no carve-outs.

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Should you be pitching to algorithms rather than humans?

PR Daily

In 2014, the Associated Press began using a platform called Wordsmith to automate the writing of earnings reports. Of those, only a fraction need a human touch, either by updating the original story or by writing a separate follow-up article.

What I Learned From NOT Blogging

Journalistics

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why I Was NOT Blogging. I didn’t wake up one morning and consciously decide to stop blogging (denial?).

8 reasons a contemporary digital newsroom improves your coverage

PR Daily

By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets. When Amazon Go opened a futuristic grocery store, the technology was interesting enough for The New York Times to write it up.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Originally published for the Jaffe Blog: [link].

11 writing mistakes that can tank your online content

PR Daily

Everyone makes mistakes, but some can quickly kill your writing efforts. Make sure you’re not avoiding the following writing flubs: 1. Step away from your writing before you edit to look at your copy with fresh eyes.

How to pitch an Op-Ed to The New York Times

PR Daily

awards for excellence in journalism, Yale University noted that the NYT has earned itself a “worldwide reputation. To give your opinion piece the best chance of being published, here are some tips on how Op-Ed editors at The New York Times like to be pitched: Submission guidelines and process.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Page and Brin wrote in a Google blog post : Today, in 2019, if the company was a person, it would be a young adult of 21 and it would be time to leave the roost. Brand journalism continues to rise with communicators looking to break through the noise of a crowded digital media landscape.

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. PR writing needs to be high-impact, but not overblown.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Originally published for the Jaffe Blog.

The Secret of The Bad Pitch Blog

Bad Pitch Blog

It''s a heck of a lot easier to snipe at someone behind the wall of a blog than it is to tell someone in person, and I''ve always been a bit dismayed at how this blog picks on people. This blog was launched to fight bad media relations from inside the industry.

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Blogging is a strange beast.

Pitching the press: the complete guide

Prezly

This guide contains everything you need to pitch the press. You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. Send email pitches that get results. Write a great headline.

What I Learned From NOT Blogging

Journalistics

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why I Was NOT Blogging. I didn’t wake up one morning and consciously decide to stop blogging (denial?).

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Finally: Who will we be pitching? I laughed (out loud) earlier this year when writing to compliment Tom Friedman.

4 ways PR pros can master the art of one-line pitching

PR Daily

A few weeks ago, Wall Street Journal reporter Chris Mims tweeted his kudos to a PR professional that sent him a one-line pitch. I just got my first one-sentence pitch, and instinctively I responded right away. A one-line pitch. Reporters are busy people, and they are becoming busier—sometimes writing up to 10 articles each day. Before you start pitching, make sure you read Elizabeth Yekhtikian’s post on what reporters want—direct from the reporters themselves.