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7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism isn’t just for reporters.

Journalism tactics for telling your story and securing coverage

PR Daily

During that time, I would pitch story ideas, all the while learning my editors’ preferences. One time, an editor declined my offer to write about an emerging artist. Reporters must obtain approval for stories from editors, so knowing what and how to pitch makes a difference.

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

5 steps to writing guest blog posts

PR Daily

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material. Identify the websites and blogs where you want to be featured. Where are my competitors writing? Always know your audience before you write content.

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. You can often see her in PR-related Twitter chats, and she shares articles from across the web geared toward helping PR pros develop their skill sets, embrace video content, stay current on social media trends and successfully pitch reporters. Writing. TechPR Writing Coach (@LaurenEdwardsSV) November 16, 2017.

5 Pitches That Journalists Don’t Care About

PRSay

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches.

What journalists need from PR pitches

Presspage

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches. Blog,News,pp-one-column-layout,Strateg

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? Ragan Communications chief executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, offers his philosophy : Stop begging the media, and become the media yourself. If you want your company's story told, you'd better write it or shoot it yourself. brand journalism.

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5 tactics for successful survey research in times of uncertainty

PR Daily

With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch. If budgets or timelines are too tight, at minimum, a permanent blog post on the company’s website is warranted.

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The Secrets to Successful Pitches: Q&A With Michael Smart

Cision

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” At his recent webinar, media pitching coach Michael Smart shared his tips for creating newsworthy pitches, engaging with reporters on social and identifying the outlets your media list may be missing. ” Want to get all of Michael Smart’s pitching tips?

Why your guest post or news pitch was rejected

PR Daily

A common step along the five stages of grief when mourning your PR pitch’s demise is often to seek feedback. You want to know why your pitch fell short—maybe even hope to be told that you checked all the boxes and, simply, a horrible mistake was made. The PR version suggests: Your pitch was flawed. Here are five of the most common reasons we reject pitches at PR Daily— and the associated pitch behavior that might be holding you back across the board.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." For many organizations, the problem with pitching reporters isn't just that journalists' priorities differ from yours. Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email. To pitch a story to the media, you basically have to do that story in advance," Chesney says. "So By comparison, over the entire previous year the blog got 24,000 views.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." For many organizations, the problem with pitching reporters isn't just that journalists' priorities differ from yours. Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email. To pitch a story to the media, you basically have to do that story in advance," Chesney says. "So Last year Denver Water wanted to pitch a.

Keys to writing the best headline ever

PR Daily

As chief honcho of its cultishly popular AdFreak blog, Which covers all things digital advertising and creative. Griner’s topic, “How to Write Content Without Selling Your Soul,” was a bit misleading, but not in a bad way. We all suck at writing headlines. Most importantly, Griner asked, “Would I click on the headline if I didn’t write it?”. You might get your feelings hurt, but it’s better to have a pitch perfect headline,” he said. Shoulder pads. Hot coffee.

Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. They want to write the story because it is relevant—but the time might have come and gone for it to get traction. So, why even pitch it in the first place? What belongs in the pitch?

Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

In a blog post, Instagram wrote : … Asking for this information will help prevent underage people from joining Instagram, help us keep young people safer and enable more age-appropriate experiences overall. However, that doesn’t mean journalists enjoy being blasted with pitches.

13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing. Here are 13 rules to follow to hone your writing skills and final product: 1. Journalism’s story foundation still applies. If you’ve studied print journalism, you understand the inverted pyramid.

11 writing mistakes that can tank your online content

PR Daily

Everyone makes mistakes, but some can quickly kill your writing efforts. Make sure you’re avoiding the following writing flubs: 1. Step away from your writing before you edit to look at your copy with fresh eyes. You might think your writing is excellent, but everyone makes mistakes. Ask a colleague to proofread your writing before publishing so you have another defense against incorrect grammar, erroneous spelling and other blunders.

What data-driven journalism is, and why it matters to PR

Media Bullseye

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. What is data-driven journalism—and why should PR pros care? What data-driven journalism is. The simple definition of data-driven journalism is the use of raw data to ground a news story. Much of the recent surge in attention to data-driven journalism has been fueled by the success of a few sites that really focused on using data to frame stories.

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Use strong nouns to fortify your writing

PR Daily

RELATED: Attend the Business Writing Summit and start writing more powerful press releases, blog posts, internal memos and more. ]. magazine, periodical, newsletter, newspaper, journal, blog, post, circular, digest, brochure, booklet, rag, review, manual, gazette, sheet, tabloid, broadsheet. address, appeal, commentary, declamation, diatribe, dissertation, harangue, keynote, lecture, pitch, recitation.

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

One of the most insightful looks ahead is Nieman Lab’s annual Predictions for Journalism from journalists, editors and other key figures in the media. Ranging from fake news to the “selfie” of journalism and thinking beyond the click, here are several important trends to watch for in 2017 in journalism and the news media in general. Selfie” journalism: This will become more prevalent as 2017 rolls out, says Taylor Lorenz, director of emerging platforms at The Hill.

How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. Doing this will help you maintain focus over time, but also help you to be more successful in your blogging efforts.

The Volume of Bad PR Pitches is Out of Control

Sword and the Script

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative ). They hated the company in a visceral way that defies the calm and impartiality that’s characteristic of journalism.

4 secrets for writing guest posts editors love

PR Daily

As a PR company, one of our day-to-day tasks is helping to plan, write and edit possible guest articles with clients. Why you should use a social media marketing software platform” written by a company who specializes in exactly the type of software discussed in the article is—you guessed it—promotional, and we strongly advise that you don't waste your time writing it. Don’t write unless you have something useful to say. Related: 5 Steps to Write a Winning Bylined Article.

How to pitch an Op-Ed to The New York Times

PR Daily

awards for excellence in journalism, Yale University noted that the NYT has earned itself a “worldwide reputation. To give your opinion piece the best chance of being published, here are some tips on how Op-Ed editors at The New York Times like to be pitched: Submission guidelines and process.

Should you be pitching to algorithms rather than humans?

PR Daily

In 2014, the Associated Press began using a platform called Wordsmith to automate the writing of earnings reports. Of those, only a fraction need a human touch, either by updating the original story or by writing a separate follow-up article. Earlier this year, the AP announced it would further streamline its reporting by using Wordsmith to write sports stories as well, mainly focusing on college sports. Will platforms like Wordsmith mean an end to journalism?

5 keys to successful media relations right now

PR Daily

Be a helper, keep your pitches snappy, and do your research before hitting send. But if you follow her outside of her regular coverage, she also pens a weekly newsletter called True Colors , which highlights journalism and other multimedia work by women of color. Our media team has often pitched Rosalie with tech angles, but they also keep in touch with her when it comes to her other (really awesome) projects. Short, timely pitches prevail.

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Blogging is a strange beast.

What I Learned From NOT Blogging

Journalistics

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why I Was NOT Blogging.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you.

PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum]

Sword and the Script

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. 7) Picks from the PR trades and vendor blogs.

4 ways PR pros can master the art of one-line pitching

PR Daily

A few weeks ago, Wall Street Journal reporter Chris Mims tweeted his kudos to a PR professional that sent him a one-line pitch. I just got my first one-sentence pitch, and instinctively I responded right away. A one-line pitch. Reporters are busy people, and they are becoming busier—sometimes writing up to 10 articles each day. Before you start pitching, make sure you read Elizabeth Yekhtikian’s post on what reporters want—direct from the reporters themselves.

Is PR is sending more pitches during COVID-19? [PR Tech News]

Sword and the Script

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence. That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020.

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. PR writing needs to be high-impact, but not overblown.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

In a blog post , the agency’s chief executive, Dave Armon, wrote: 3BL Media realizes that many organizations have not budgeted for communicating their response to COVID-19. Consider how your organization can pitch in, and focus your messages on how you’re helping your communities. Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.

11 writing mistakes that can tank your online content

PR Daily

Everyone makes mistakes, but some can quickly kill your writing efforts. Make sure you’re not avoiding the following writing flubs: 1. Step away from your writing before you edit to look at your copy with fresh eyes. You might think your writing is excellent, but everyone makes mistakes. Ask a colleague to proofread your writing before publishing so you have another defense against incorrect grammar, erroneous spelling and other blunders.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

In a blog post , Fitbit wrote: Given the current circumstances, we know how hard it is to focus on your health and wellness. More than half (52%) said you’re offering expert insights and alternative angles, and 32% said you’ve ceased (or at least slowed) your pitching efforts. Only 8% are focusing on brand journalism. Tell us your storytelling and pitching efforts below and under the hashtag #DailyScoop , and check out tips for pitching around the pandemic here: [link].

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I guess Lady Luck is smiling on me , because the bad pitches continue.

5 ingredients for becoming a repeat guest contributor

PR Daily

You can get your thinking in front of new audiences with targeted guest posts, but your work will have to be better than your average blog post. An author’s willingness to write isn’t enough to secure an ongoing column. Some publications have clear guidelines for how to pitch contributed content — like PR Daily’s “Pitch Us” landing page — but others limit information, providing an email alias or nothing at all.

8 reasons a contemporary digital newsroom improves your coverage

PR Daily

By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets. When Amazon Go opened a futuristic grocery store, the technology was interesting enough for The New York Times to write it up. So Cisco used its brand journalism newsroom to feature its technological contribution to the futuristic marketplace. Here’s why: You can tell your preferred story through brand journalism.