Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Bell holds a degree in journalism from the University of Missouri School of Journalism. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. About a month ago, The New York Times made a lot of hay when they purchased Wordle.

Strategy 103

Strategy Media Journalism Banking 103

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. earned $13.9

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless.

Media 212

Media Pitching Report Interviews 212

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Articles, blog posts and content picks. PR tech mentions. It appears Forbes opens even fewer.

Media 105

Media SEO Analytics Analysis 105

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market?

Automotive 86

Automotive Journalism Interviews Engineering 86

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 6) Technology that will change reporting.

Survey 101

Survey Report Media B2B 101

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. Do not be afraid. We are counseling our clients the same.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. The database was merely tool and any technology can be misused. A Blogging Perspective.

Pitching 60

Pitching SEO Media Relations Report 60

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Scoring positive coverage in a respected business newspaper or credible trade journal in the current environment is a major challenge today. Is media relations dead? Not in today’s PESO PR model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Shift Communications

SEPTEMBER 15, 2016

It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. How long have you been in journalism and how did you get started? Any pet peeves with PR people? Oh, I could go on and on!

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

JULY 25, 2022

I have a blog series called Chatty Chassis, and I try to focus on professional advocacy, building yourself up, setting achievable goals, and so much more. As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 97

Ethics Crisis Transportation Airlines 97

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting.

Agency 89

Agency Energy Crisis Management Industry 89

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. In public relations, we call this: Media Relations ( blog posts ) Still, many people know that public relations has the tools necessary to generate publicity. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Associated Press and other outlets. I know what you’re thinking. Surely a machine can’t write as well as a human?

Journalism 90

Journalism Software Sports Analysis 90

Landis PR

JANUARY 9, 2023

You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications. Landis: Do you have any stats or data to support this blog post?

Ethics 52

Ethics System Crisis Management Data 52

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. in order to make early morning workouts and then 8 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

The Hoffman Agency

MARCH 23, 2021

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. I was often approached and received pitches, emails, press releases from public relations professionals, so it seemed natural to make the leap to PR since my experience as a recovering journalist gives me the leverage to succeed.

Storytelling 69

Storytelling Crisis Management Internal International 69

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Should PRos only be pitching individual journalists? I would only pitch individual journalists.

Strategy 52

Strategy Interviews Pitching Energy 52

The Hoffman Agency

AUGUST 10, 2021

It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. There are many similarities between PR and journalism, such as the need for communication and writing skills. By Reanna Griffith, Intern.

Journalism 36

Journalism Internal International Agency 36

Beyond PR

APRIL 24, 2018

Don’t spread fake news by pitching a half-baked story! Make sure your own sources are reliable before you pitch journalists. Nearly as important is tailoring your pitches to their beat. As many pitches as journalists receive, they simply don’t have time to field inappropriately targeted pitches. 63 percent of U.S.

Media 75

Media Survey Pitching Journalism 75

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Blogging and Social : Traditional media isn’t the only channel for reaching your audience during the holidays.

Survey 60

Survey Enterprise Radio Print 60

Cision

NOVEMBER 30, 2016

This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism. Nobody wants to be duped.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. Most of my experience in media relations comes from a B2B technology perspective. How to Generate Media Referenceable B2B Customers with a Blog. Pitch a story about how the world is ending.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history! What is your favorite part of your job? The clients.

Local 52

Local Case Study Nonprofit Healthcare 52

The Hoffman Agency

SEPTEMBER 3, 2020

Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. During a storytelling workshop with CEO Lou Hoffman, we learned about the different storytelling techniques and how to apply them to technology PR.

Storytelling 69

Storytelling Internal International Instagram 69

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Associated Press and other outlets. I know what you’re thinking. Surely a machine can’t write as well as a human?

Journalism 54

Journalism Software Sports Analysis 54