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How brand journalism fills the void as media outlets dwindle

PR Daily

The erosion of staffing at newspapers and other media outlets presents a problem for PR pros. As newspapers have disappeared or shrunk, PR staff and agencies have fewer opportunities for media placements. A version of this post first appeared on the blog.

John Oliver and the future of newspapers

Media Bullseye

Earlier this month, John Oliver highlighted the plight of newspapers in a 19-minute soliloquy that focused on how important newspapers are—and he also made some fun of the industry’s attempts to address declining subscription rates.

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.

Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed

PR Daily

The platform has shared blog posts and tweets from security experts. Now, Zuckerberg is trying an op-ed in The Wall Street Journal. His latest peace offering is a Wall Street Journal op-ed titled, “The Facts About Facebook.”

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism

Ishmael's Corner

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool.

6 ways artificial intelligence is transforming writing

PR Daily

Are we going to see computers writing the next Great American Novel? Over the last decade or so, though, AI (artificial intelligence) has become increasingly sophisticated, and it’s influencing the world of writing in a number of interesting ways.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email. RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ].

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email. RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ].

13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing.

8 writing tips for young PR pros

PR Daily

Writing is a cornerstone of all that we do as PR professionals. To become a PR pro, many of us (like me) attended journalism school—where the PR program resides at some universities—or took journalism courses. That gives you an idea of how important writing is to the PR industry.

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

One of the most insightful looks ahead is Nieman Lab’s annual Predictions for Journalism from journalists, editors and other key figures in the media. Selfie” journalism: This will become more prevalent as 2017 rolls out, says Taylor Lorenz, director of emerging platforms at The Hill.

Use strong nouns to fortify your writing

PR Daily

RELATED: Attend the Business Writing Summit and start writing more powerful press releases, blog posts, internal memos and more. ]. Read more of her posts on writing, editing and corporate life at.

Modern Journalism: What You Need To Know To Keep Up In Today’s World

Masters in Communications

Today's journalism is a far cry from what it used to be. In the past, you received the majority of your news and information from your local newspaper published every morning. Add in a few national newspapers, and that was it. Journalism as a whole has changed in response.

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest.

The State Of Journalism, How It Might Evolve, And How PR Can Help

Mindful Marketing

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Newspapers like the Washington Post are even beginning to hire staff again.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds.

Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? ” Run an ad in a newspaper and it needs to be labeled as an ad. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. “Nail the elevator pitch.”.

8 ways reporters’ skills can defeat writer’s block—and help you find

PR Daily

Whether you’re stuck on a dull assignment from your execs or you can’t find a topic for that external blog, journalists’ techniques can dynamite the logjam. You’re sitting at your computer, faced with writing a communiqué, press release or internal story on a dry topic.

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Interview with Ann Handley

Critical Mention

I went into Marketing by way of writing. But I thought writing a diary was boring. I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ).

House of Style: Q-and-A With AP Stylebook Editor Paula Froke


How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc.,

What PR Professionals Can Learn from Being Reporters First


In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. In college, I filled my time with journalism classes. You learn to how to write for an audience. No BS Blog

Why a List Press Release Might just Give You the Best Bang for Your Buck

PR Fuel

There are many different formats you can use when writing your press release. Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. Write a nice, juicy headline for your list.

Why and how you should keep working on media relations

PR Daily

Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Is there still value in cultivating media relations?

The Silicon Valley Watcher to publish on PressPage


In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology.

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. ” To many, injecting a CTA into a piece of writing is to sully the art form. Translating is a tricky business.

Warren Buffet Underscores the Value of Reputation

Sword and the Script

The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money. In preparing this blog post I spent some time on the very simplistic Berkshire Hathaway website which features “A Message From Warren E.

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. It seems making the leap is very difficult for many – even in journalism. Look at newspaper “stories” today?

Why your PR strategy must go beyond the press release

PR Daily

Before you even think about writing a press release, ask yourself what’s in it for the reader. Your SEO barely improved, because search engines don’t index them and those news outlets aren’t writing original stories about your “news.” It’s not your fault.

3 essential skills for today’s PR pro

PR Daily

Not long ago, public relations success meant getting your company or client’s name mentioned in a local newspaper. For a PR pro, the clear path to making that happen usually involved writing a press release. Brand Journalism , named Best Health Care Agency in both 2013 and 2014 in.

Russia Hacking The News

Flatiron Communications

He writes: “Media Hacking refers to the usage and manipulation of social media and associated algorithms to define a narrative or political frame. The Flack Hacking the News ISIS JOurnalism Media PR Propaganda Russia

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. It seems making the leap is very difficult for many – even in journalism. Look at newspaper “stories” today?

AP Style: How relevant is it in 2019?

Communications Conversations

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Blog content from people with varying writing skills (this even applies to some “media “sites now).

How to pitch an Op-Ed to The New York Times

PR Daily

Founded in 1851, The New York Times (NYT) is considered one of the leading newspapers in the world. awards for excellence in journalism, Yale University noted that the NYT has earned itself a “worldwide reputation. encourages authors to write in their own voice.

Building the brand newsroom of the future

PR Daily

One thing I miss about working in a newsroom is the squawk of the police scanner, the banter of the photographers and the mad scramble on deadline to get breaking news onto the front page of the newspaper. Brand journalism demands a newsroom.

Brand 148

Is it always a mistake to repeat inaccurate information?

PR Daily

Three years ago, I published a post called “ Seven things to do when reporters get it wrong ,” in which I offered the following advice: In print journalism, you almost always have forums available to you for a response, such as a letter to the editor or op-ed.

How the PESO Model Changes PR’s Conversation


Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

How communicators can use Alexa’s ‘Flash Briefings’

PR Daily

Some examples are newspapers and journalism, as well as highly regulated industries such as medicine, law, finance and real-estate. You’ll want to re-write them as complete thoughts, but this method is very easy to batch for east, daily release.

Why am I on your media list?


I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. That means journalists working across newspapers, online, radio and TV; in sectors as varied as sports, politics, health, arts, cars, travel … and so on.