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Why and how your reps should tap into media training

PR Daily

Interview preparation is vital to public relations. Here are tips to incorporate into your media training arsenal: Prepare your spokesperson for different kinds of reporters. Your prep sessions should include simulated interviews to prepare for each of these one-on-one scenarios.

Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions.

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PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. My first interview was with Arik C. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

The Public Relations Grand Slam

Mora Communications

Too many people believe that next TV interview or magazine article is going to be “it”. You are launching a professional media relations campaign, not playing the lottery. So, do your best, get the interviews done, and then let ’em go.

I Can’t Use National Media

Mora Communications

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

How to Prepare for the Big Interview: Q&A With Brad Phillips


When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Featured Influencers brad phillips media relations

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. Media Media Training PR 2.0

Landing the Interview Vs. Getting the Job

Bad Pitch Blog

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. How: You wrote up an agenda for clients to know what to expect in a media interview; do the same to prepare for a job interview.

Growing my blog has been all about…

Communications Conversations

The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals.

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. 8 things PR does beyond media pitching. Media training.

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15 PR, marketing and journalism pros to follow on Twitter

PR Daily

The platform can serve you best when you follow and interact with those offering information you seek—and for PR pros, that can be a variety of tweets covering crisis communications, B2B best practices, media relations, grammar tips and more. Social media. Writing.

Yorkshire’s Top 20 Bloggers

Norton's Notes

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers. Angela from York has a blog called Loving Living Well.

What PR pros owe Justine Sacco

PR Daily

And, as The New York Times contributor Jon Ronson writes, being the target of online rage comes at a steep cost: For the past two years, I’ve been interviewing individuals like Justine Sacco: everyday people pilloried brutally, most often for posting some poorly considered joke on social media.

When a panic attack strikes you on national TV

PR Daily

He froze—and the anchors quickly killed the interview. Shortly after launching my website in 2010, I started a feature called "The Worst Video Media Disaster of the Month." I still write occasionally about media and speaking disasters. Mr. Media Training Blog.

Is it always a mistake to repeat inaccurate information?

PR Daily

When I was coming up as a media relations professional, that rule was rarely questioned. From personal experience, I can tell you how challenging it can be to write a letter that tries to correct an inaccuracy without mentioning it.

How to Edit a Press Release: 11 Suggested Steps for Marketers


News releases are tricky to write … and to edit. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. Media Relations

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How 'words of apology' undermine presentations

PR Daily

In her post about the word “just” published last spring by PR Daily , leadership strategist Ellen Petry Leanse writes that she sees more women using these “permission” words than men. He is also the president of Phillips Media Relations , a media and presentation training firm, and blogs at.

5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

census data; Nielsen’s MyBestSegments, which provides demographic information and lifestyle habits; and one of our personal favorites, the the Pew Research Center website, which offers free research on everything from finance and political attitudes to media and tech.

How to step around 6 common PR traps

PR Daily

RELATED: Join us in Chicago for the PR Writing Conference, and learn how to compose content that sizzles. ]. The best rule is to slightly underpromise and overdeliver (and to put both in writing). Occasionally we see overconfident executives who feel they need no media training.

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9 ways to be an outstanding panelist

PR Daily

Many of the techniques I detail in “ The Media Training Bible ” also apply to panel presentations, especially the tactic of reversing the usual communications formula. For panels, like media interviews, you should flip the formula.

12 words and phrases you should never use

PR Daily

You know": This verbal filler annoys Brian Chandler, president of Commonwealth Public Relations: "The phrase ''you know'' is being used all over the place in interviews and by talk show hosts. Last year I published an article containing some of my least favorite words and phrases.

When is it better to take the loss rather than respond?

PR Daily

When Goliath receives media inquiries, it replies with a written statement. It has calculated that the risks of combating their opponent through an unpredictable on-camera interview are too high and that a misstatement would only give detractors more fodder for their criticism.

Should Subway have ever used Jared as its star spokesman?

PR Daily

A reporter at Men’s Health magazine, who was writing an article called "Crazy Diets That Work," happened to see the Indiana Daily article about Jared, and he included a blurb about a "Subway sandwich diet.". Mr. Media Training , where a version of this article originally appeared.

What should you do when a reporter is blowing you off?

PR Daily

A Florida-based PR pro recently wrote in about a situation almost every media relations professional has faced at some point in her or his career: I was introduced to a journalist of a national magazine. Mr. Media Training , where a version of this article originally appeared

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We Asked Today’s PR Influencers: What is #CreativePR?


This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real.

How to properly answer ‘false frame’ questions

PR Daily

RELATED: Free guide: 10 ways to improve your writing today. Like many people, I viewed his work with suspicion, and asked him this during a practice interview: “So you’re a predator who scoops up vulnerable companies and sells them for parts, no matter the human cost?”.

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PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

PR helps you to create the kind of insightful content and media exposure that earn you a reputation as an industry expert. Whether it's a comment you received in an email or on social media, use it to spread the word about your company. What blogs in your niche have a large following?

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How Smart PR Can Extend Your 15 Minutes Of Fame

ImPRessions - Crenshaw Communications

A case in point is that of Bob Ferguson, the Washington State Attorney General who successfully filed a state lawsuit challenging key sections of Trump’s immigration executive order and is enjoying national media attention that he probably never anticipated.

The Nashville police chief's smart response to a citizen letter

PR Daily

His letter serves as a good reminder that everything you write has the potential to spread. That can work against you, as we’ve seen in so many “social media fails,” but as the image below demonstrates, it can also represent you beautifully.

What Marketers Can Learn from the 2016 PRSA Health Academy Conference


The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time.

15 big mistakes that are ruining your LinkedIn profiles

Norton's Notes

I myself have picked people up for interview in this manner. There should be a strong correlation between what your LinkedIn profile is saying and what the rest of your professional social media is saying. Marketing Social Media Training and Tips linkedin Social Media Marketing Tips