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4 ways to maintain your media relations skills

PR Daily

Here are some ways to grow your media relations skillset and start earning more coverage. The same idea is true in media relations. Here are four ways to “stretch” your own media relations muscles: 1. Study your media. Meet with members of the media.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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6 potent tips for nailing media interviews

PR Daily

So you’ve landed an interview with a respected reporter. The story they publish or clip they air will be amazing for your business—if you get the interview right. RELATED: Join us for our Leadership and Executive Communications Conference ].

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned.

Blogging Tips for PR Pros

PR Expanded

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today.

6 ways to solidify your media relations

PR Daily

How can we improve media relations? Read what they write—not just posted pieces, but their social media feeds and personal blog, as well. RELATED: Join us at Microsoft, and learn tactics and strategies to conquer all your biggest communications challenges. ].

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. Media relations efforts can aid in all of these endeavors. Layoffs. Buyouts.

Tried and True Media Relations Best Practices [UML]

Sword and the Script

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it.

What Sam Hinkie can teach PR pros about media relations

PR Daily

Ironically, it was Hinkie’s leaked 13-page, investor letter-style resignation that gave insight into their media relations. RELATED: Executive communicators— Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications.

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? To improve writing.

Why media relations is alive and well

PR Daily

Media relations alone doesn’t drive a PR strategy for a brand or client, but that doesn’t mean outreach to journalists is dead—nor even dying a slow death. Here’s why: Print media's decline. An increase in brand/news media partnerships. RELATED: Innovate or disappear.

How to Prepare for the Big Interview: Q&A With Brad Phillips


When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Featured Influencers brad phillips media relations

6 tips to help you meet your media relations goals

PR Daily

As a public relations pro who also fields pitches for the Public Relations Society of America (PRSA) blog , I view pitches from two angles—the sending and receiving ends. Realize that media relations is a tactic, not a strategy. Most pitches I receive are terrible.

3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Relevant or related coverage.

Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1.

How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

The Media Reference Challenge. In some cases, it might be apathy, fear or even distrust of the media. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another.

B2B 101

The Public Relations Grand Slam

Mora Communications

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. So, do your best, get the interviews done, and then let ’em go.

I Can’t Use National Media

Mora Communications

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

My recent interview with Vuelio

Norton's Notes

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. They have very kindly allowed me to re-share this with you here on my blog, I hope you like it.

Air Canada chief highlights what not to do in a media interview

PR Daily

It’s not uncommon for some executives to lash out during a media interview. On Tuesday, Canada’s The Globe and Mail published an interview in which reporter Trevor Cole asked a series of seemingly fair questions about the airline. Phillips Media Relations.

The sunsetting of one of Minnesota’s most successful all-time blogs–the MN PR Blog

Communications Conversations

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country!

PR & Media Relations: Top 22 Posts from a Decade of (Really) Bad Pitches

Bad Pitch Blog

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Even the media send them our way.

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege?

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PR Interviews: Arik Hanson – 20:20 Vision

Norton's Notes

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. Most of the people I speak with will have an interest in digital, online or modern public relations strategy. My first interview is with Arik C. pm: Reach out to some media on behalf of a client. pm: Work on a blog post for tomorrow. And, I laugh a lot when I read his blog.

PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

PR Daily

Twitter and other social media platforms aren’t soley responsible for stopping the flow of misinformation. Results show that public relations functions are more important than ever as organizations navigate the crisis.

6 lessons from a never-delivered Apollo 11 disaster statement

PR Daily

Put together various crisis scenarios and related press releases, some of which deal with tragedies, adds Gil Rudawsky, vice president of GroundFloor Media. Line up approvals for social media posts. Write up the interview, and have it ready in case of emergency.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

In a blog post , the company’s founder and chief executive, Eric S. The Wall Street Journal reported : “‘If we mess up again, it’s done,’ I thought a lot last night,” [Yuan] told The Wall Street Journal in an interview Friday, after what he said was a sleepless night.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Along with a double-arrows icon placed on forwarded content, WhatsApp is hoping the action slows the spread of misinformation, especially related to COVID-19.

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Public speaking lessons from Dr. Martin Luther King Jr.

PR Daily

No matter if it’s for a conference, presentation or broadcast interview, here are four guidelines to follow before setting onto any podium: 1. RELATED: Take the first step in achieving communications excellence ]. Jordan Brueckner is an account executive at Cognito Media.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

The tech company has published its website that touts heath information, safety and prevention tips, data, helpful resources, links to relief efforts and blog posts regarding the COVID-19 outbreak: Image courtesy of Google.

9 Media Relations Tips for 2016


Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find.

WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

PR Daily

To celebrate its 25 th anniversary, the company went on a media blitz to push out its brand message. RELATED: Join us Dec. 10-11 in New York City for our Writing & Content Creation Conference ].

Lonny Kocina’s Guide to Marketing

Critical Mention

We recently spoke to Lonny about his perspective on marketing, PR and what he’s learned in his 30-year career since founding Media Relations Agency. Media used to have a hold on things with licensing, and now anyone can jump in and claim to be a marketer.

9 steps for working with journalists

PR Daily

The best pitches capitalize on positive relationships with media contacts built over years. You can’t guarantee what the reporter will write, but you can help guarantee that your voice or your organization’s voice will be represented. Pre-interview the reporter.

7 outstanding tech tools for PR pros

PR Daily

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management and media list building, just to name a few. It’s a great place to get a real-time summary of what’s trending across the tech blogs.

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight.

Survey 166

9 steps for working with journalists

PR Daily

The best pitches capitalize on positive relationships with media contacts built over years. You can’t guarantee what the reporter will write, but you can help guarantee that your voice or your organization’s voice will be represented. Pre-interview the reporter.