Doctor Spin

JANUARY 7, 2024

Let’s discuss the Media Blackout and its origins. What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Learn more: The Media Blackout: Why PR Declines Media Interviews Subscribe and get a free ebook on how to get better PR ideas.

Interviews 59

Interviews Media eBook Journalism 59

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Bianchi Biz Blog

DECEMBER 15, 2022

As 2022 comes to a close, we’re taking a look back and our top blog posts for the year. While our blog is focused on the automotive and mobility public relations space, we found a few trending topics in our most popular posts. The post Top 10 PR Blog Posts of 2022 appeared first on Bianchi PR. Listen for Yourself.

Automotive 104

Automotive Blogging Mobile Technology 104

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Good interview subjects will answer the question in a way that draws attention back to their brand.

Interviews 74

Interviews Media Agency Conference 74

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Reputation Management. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S. If so, how? SCHEDULE A DEMO.

Interviews 105

Interviews Ethics Government Internal 105

PRSay

MAY 23, 2018

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Don’t overlook blogs. Blogs are easy to share.

Media Relations 106

Media Relations Publicity Media Blogging 106

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Do you need help with media relations? This works for two reasons.

Media Relations 60

Media Relations Media Pitching Writing 60

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

Skype 72

Skype Interviews Facebook How To 72

5W PR

MARCH 26, 2024

Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

PR in High Definition

FEBRUARY 19, 2015

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. My background is teaching video skills to would-be journalists and bloggers in Vietnam.

Film 48

Film Interviews Video Digital PR 48

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors). 31: Nicole Wojno of UserIQ. Contact us here.

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

MARCH 28, 2017

In some cases, it might be apathy, fear or even distrust of the media. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. A simple way to do this is to request an interview for a corporate blog.

B2B 60

B2B Blogging How To Media 60

Sword and the Script

FEBRUARY 10, 2015

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Most reporters will close an interview with a simple question: Is there anything you’d like to add?

Interviews 60

Interviews Media Fashion Report 60

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: . Want more blogs like this?

Media 97

Media Sports Agriculture Pitching 97

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Mora Communications

DECEMBER 7, 2017

Your PR efforts have worked and you’ve landed your first TV interview. You’ve never been interviewed before, nor have you had media training – and your interview is tomorrow. Now as the interview time grows closer, your panic level begins to rise. Study the media outlet you are being interviewed for.

Interviews 40

Interviews How To Media Training Training 40

5W PR

JULY 15, 2023

Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Media relations Building strong relationships with journalists, bloggers, and industry influencers can significantly impact the brand’s visibility and reputation.

Corporate 78

Corporate Industry Communications Ethics 78

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. What is PR?

Resources 117

Resources Publicity Reddit Interviews 117

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. In this case, I chose, “How to write blog posts that get read and shared.”. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.),

How To 98

How To SEO Strategy Social Media 98

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

Pitching 111

Pitching Media Relations Survey Advertising 111

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry.

Pitching 40

Pitching Media Relations Media Big Data 40

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

The art of the follow up can be its own blog post. This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. . An editor can likely clear the air, or at least push the reporter to respond with an explanation. Communicate with stakeholders .

How To 321

How To Media Report Pitching 321

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Remote PR Jobs

SEPTEMBER 25, 2023

Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Be curious.

Agency 310

Agency Meeting B2B Conference 310