OnePitch

SEPTEMBER 14, 2022

On this week’s Pitches That Placed, we are highlighting an exclusive funding announcement that landed coverage in WSJ Pro Venture Capital. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . I have _ at the ready to chat and a few founders in the portfolio, _, ready to interview as well.

Pitching 69

Pitching How To Journalism Interviews 69

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Storytelling Creativity 170

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Bianchi Biz Blog

JANUARY 8, 2024

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you or your publication? I understand that it’s just a list they’re likely going down, but I get a lot of pitches about things that have nothing to do with anything I’ve ever reported on. Repeated emails!

Meeting 97

Meeting Energy Local Media 97

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. They don’t pitch stories but beg for links and make other nonsensical requests (I get these every day too). These overshadow even relevant pitches.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless.

Media 212

Media Pitching Report Interviews 212

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. And many of these reporters have shared insights and tips for more productive relationships and story pitches.

Meeting 82

Meeting Automotive Media Transportation 82

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Examples 136

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. What is the takeaway?” Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 88

Software Pitching Measurement Enterprise 88

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Bell holds a degree in journalism from the University of Missouri School of Journalism. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Blog about the coverage. Explain more in a blog post and post to your site.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. I do a lot of interviews with pros in the EV industry. How long have you been in journalism and how did you get started?

Meeting 81

Meeting Media Travel Interviews 81

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Radio 238

Radio Interviews Community Storytelling 238

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews.

Survey 101

Survey Report Media B2B 101

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Paul Business Journal, and news director for SPNN-TV Neighborhood News. That kind of PR pitching reveals a shot-gun approach.

Interviews 48

Interviews Radio Journalism Newspapers 48

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Should PRos only be pitching individual journalists? I would only pitch individual journalists.

Strategy 52

Strategy Interviews Energy Pitching 52

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Presspage

FEBRUARY 11, 2019

Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, attending events and creating connections. Embrace Brand Journalism. Pitch your story to the right outlets, follow up fast and build those relationships.

How To 60

How To Media Journalism Pitching 60

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Scoring positive coverage in a respected business newspaper or credible trade journal in the current environment is a major challenge today. Is media relations dead? Not in today’s PESO PR model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 89

Agency Energy Crisis Management Industry 89

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. By Landis Staff. Sean Dowdall, President – Finance and International Business Major.

Communications 52

Communications Software Interviews Journalism 52

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts.

Meeting 98

Meeting Writing Pitching Case Study 98

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Similar to trade journals, podcasts cover an array of niche subjects. Don’t overlook blogs. Is your client still hesitant to embrace blogs?

Media Relations 117

Media Relations Publicity Media Blogging 117

Bianchi Biz Blog

JULY 25, 2022

I have a blog series called Chatty Chassis, and I try to focus on professional advocacy, building yourself up, setting achievable goals, and so much more. As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

The Hoffman Agency

AUGUST 10, 2021

It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. There are many similarities between PR and journalism, such as the need for communication and writing skills. By Reanna Griffith, Intern.

Journalism 36

Journalism Internal International Agency 36

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. There are so many opportunities to write now, whether it’s for your own blog or for the many smaller news outlets that need content.

Education 227

Education Writing Pitching Groups 227

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. This resulted in us forming a variety of clubs.

Local 52

Local Nonprofit Case Study Healthcare 52

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers. Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Paul Business Journal).

Media Relations 100

Media Relations Pitching Media Report 100

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90