Flack's Revenge

OCTOBER 18, 2016

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications. defines its main issue as. (….)

Groups 120

Groups Study Transportation Technology 120

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. The People and Communities Who Helped Me Build a Career.

Community 115

Community Software Education Web 115

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. We must continually apply new technology tools and a data-driven approach to verifying maximum influence.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. They’ll demand more uniformity in return on investment criteria across all departments.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Minor notes from the world of PR technology. Is this a rebrand?

Software 152

Software Tools Print Technology 152

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling!

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). Learn more: press release , blog post.

Industry 85

Industry Media Technology Employee 85

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flack's Revenge

DECEMBER 11, 2018

We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Thanks for participating, Frank! Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. This includes blogs, discussions and other formats. Notified says some customers use this for internal communications too. 1) Overview of Notified.

Software 113

Software Tools Publicity System 113

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog.

Survey 101

Survey Report Media B2B 101

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We’ve been big fans for quite some time, and we wholeheartedly agree that “traditional web design is broken.”. And Why You Should Now.

Web 60

Web Internal International Storytelling 60

Deirdre Breakenridge

FEBRUARY 12, 2015

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! The best thing about having interns is that they will simply do what you ask for relatively cheap.

Tools 150

Tools Agency Instagram Groups 150

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. Google continuously updates its algorithms to rank blog posts and web pages. Internal subject matter experts at your organization can also be strong sources of insight into your audience and what they want to know. Display expertise.

SEO 93

SEO Strategy Google Engineering 93

Communications Conversations

DECEMBER 13, 2017

Think through who will be your resource to help produce and edit the show, troubleshoot technology and keep you on strategy. Building a podcast audience (much like building a blog audience) takes time. And, make sure your internal partners and executive sponsors are on the same page. This could be someone within your company.

Corporate 103

Corporate Banking Resources Radio 103

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. She is also the lead blogger at Spin Sucks , a PR and marketing blog that specializes in professional development, co-author of Marketing In the Round and co-host of Inside PR , a weekly podcast about social media and communications. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

PR 20/20

AUGUST 22, 2017

Why do we need a blog? While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. For instance: Legal fears the company blog will violate copyright laws. What is the ROI of social?

Marketing 87

Marketing Resources Technology Internal 87

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. Vice President, Marketing Technology. Stay tuned! Christopher S.

Analytics 87

Analytics Engineering Data Reddit 87

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. 5) Picks from the PR tech vendor news blogs.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” This is also an important point because marketing technology is only useful if people actually use it. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way.

Case Study 97

Case Study B2B Study Marketing 97

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving? Internal subject matter experts (SMEs) and their specific _. Recommended keywords to monitor.

Industry 58

Industry Insurance Insurance Resources 58

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right.

Software 0

Software Media Leadership Journalism 0

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Tell me one interesting fact about you that you have never revealed on your blog? What is your favourite blog/website/podcast (in relation to the topic) and why? Develop your strategy.

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. If your buyer personas are based on generic or internal ideas about your buyers, your content won’t be any better than it was before you had personas.”.

B2B 114

B2B Marketing How To Survey 114

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. The web and the internet have enabled communities to form around an organisation, topic or issue. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Embrace technology and look for new tools. Is it time for that web analytics session? Publications like Inc.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 5) Picks from the vendor blogs and PR trades. Here we go….

Trends 60

Trends Media Report Technology 60

Wadds Inc.

JANUARY 16, 2023

They maintain productive relations with colleagues and peers near and far through frequent in-person and virtual communications, including video, web and audio conferencing and social media platforms. With that said, how do we start that conversation, you ask. You begin with simple conversations.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. 1) Web alerts and client mentions. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers.

SEO 64

SEO Tools Engineering Web 64

NewsWhip

FEBRUARY 7, 2020

Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic.

Journalism 163

Journalism Viral Writing Report 163

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. Google News Google News uses real-time artificial intelligence and machine learning to analyze all the content published to the web and organize all the articles, videos and more into storylines. News website.

Financial 52

Financial Media Analytics Data 52

Waxing UnLyrical

DECEMBER 21, 2012

I was cutting my teeth as a Public Affairs Intern for the U.S. Then came the ability to make phone calls, send email messages, and surf the Web (itself a relatively new concept in the scheme of things) using a little gizmo that (today) fits comfortably in your shirt pocket… the cell phone. He blogs at A Professor’s Thoughts.

Public Affairs 90

Public Affairs Nonprofit Banking Government 90

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60