Axios HQ examined the best time to send an internal email in order to boost employee engagement.
The company analyzed the average open rates of 8.7 million email deliveries over 215 different organizations between January 2022 – March 2023.
Key findings include:
- 70% of employees preferred their employer send vital internal updates by email.
- The best days to send an email were Sunday (54% open rate) and Monday (54% open rate).
- Tuesday (52%) and Wednesday (52%) had the next highest open rates.
- Saturday (31%) had the lowest open rate.
- Internal emails that were sent from 3 a.m. – 6 a.m. had the highest open rate (70%) likely due to the fact that they are at the top of an employee’s inbox at the start of the workday.
- 12 a.m – 3 a.m. was the next best time, with a 65% open rate.
Read the full report here
