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3 ways to drive better SEO results for any website

PR Daily

That’s where great content and a solid SEO strategy come into play. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. 5 tips for improving website SEO. Consider hosting a company blog.

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How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Here’s what you need in place: Blog guidelines.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. Infographics.

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Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted.

Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. Your blog serves a crucial purpose for your organization. FREE GUIDE: 10 ways to improve your writing today ].

5 steps to writing guest blog posts

PR Daily

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. The post Infographic: How to create content that will last appeared first on PR Daily.

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. We'll discuss: Why you should have a blog.

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5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. Step 2: Publishing the infographic.

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

So how do you stand out from the crowd and go from SEO wannabe to SEO master? SEO errors you can make. This, combined with your growing knowledge of SEO, will help win you a prime spot on any search results page. And it's another SEO tactic many ignore.

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How PR pros can conquer SEO strategies in 2018

PR Daily

MyTasker’s infographic outlines several useful tactics to get more buzz for your brand on search engines and elsewhere online: 1. Ask yourself if your writing addresses your audience’s needs, and make sure to include plenty of data and facts.

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Stop writing content for the sake of writing content

PR Daily

Press releases, earned-media coverage, articles, blogs, collateral, data sheets, video, webinars, podcasts, short- and long-form ads and infographics (before they were called infographics)—it’s all content.

To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? We love your blog!”. 5 Reasons Your Blog Should Identify Its Authors.

PR tools for better SEO, content and design

PR Daily

SEMRush helps you conduct keyword research, improve your SEO ranking and analyze your reach compared against that of your competitors.You can see how your website ranks for keywords, how competitive a keyword is, which keywords your competitors are using, and their ranking. It offers paid and free SEO tools for businesses, as well as workshops and training programs to put you in the driver’s seat of your search engine ranking. Poor writing is ruinous for your credibility.

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27 blogging tasks brand managers should outsource

PR Daily

Corporate blogging tends to hearken the old adage, “We can do this the easy way, or we can do it the hard way.”. By “everything,” I’m talking about “the works” package of blogging. Crafting a blog post is much more than just writing text in Wordpress and slapping it on the web.

8 writing mistakes that ensure your guest post won’t get published

PR Daily

You might think that if you can write an informative and interesting post, it can be published on any blog. Here are several common guest-blogging mistakes writers make , along with proven practices to follow when authoring guest posts: 1. Writing about an exhausted topic.

10 tools to help marketers write outstanding headlines

PR Daily

Related: Tricks to Help You Spell Unfamiliar Words (Infographic). Just type in a few words related to your content topic, and it will come up with engaging, SEO-friendly headlines: 3. Qualaroo surveys users about why a blog post caught their interest, providing real data on what works.

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Infographic: Why content marketing is a must for your small business

PR Daily

Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing , it can “drive traffic to your website for years to come.”. Great content boosts your SEO, too.

Copywriters, are you committing these 7 deadly sins?

PR Daily

Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading. Whether you’re working on your newsletter, blog, website or a social media caption, your efforts won’t much matter if the words on the screen alienate your audience.

3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

18 ways to write better business copy

PR Daily

It’s tough to differentiate between a wise investment and a wasteful rabbit hole, but one thing you should not skimp on is writing. Here are 18 tips to write copy that convinces, influences and converts: 1. Write conversationally. Learn how to write a great headline.

11 tactics to repurpose original podcasts and videos

PR Daily

Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects. Turn the content into a blog post. Be sure to pitch the idea before writing the piece.

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Ready to craft a content strategy? Answer these questions first

PR Daily

Do we want articles, infographics, videos or motion graphics? Are our publishing platforms optimized for SEO? A version of this post first appeared on the Column Five Media blog.

The 5 most popular stories on PR Daily this week

PR Daily

Here are the five most widely read stories this week on PR Daily : 15 tips to improve your SEO. Infographic: How to write copy that compels action. 6 was to boost your SEO for Google's new algorithms. Infographic: What is the ideal blog post length?

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SMART News Content

The Proactive Report

SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. They dig through LinkedIn and blogs for experts and sources. Write content that gives them the news and information they need.

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Owned Media: How to Create the Best Content

B2B PR Sense

One such component is owned media, which includes the writing and self-publishing of articles. How to write articles that best promote your brand and B2B products. Owned content includes: Blog posts. Infographics. Consider SEO.

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5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Infographics.

How to Build Effective Backlinks Using Images

Critical Mention

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO.

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How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

We are talking about a rich digital identity that make your brand stand out, such as a regular blog, social media presence, and search engine optimization. If your brand is not available on a digital platform, such as a blog, to not mince words -- you're impacting your bottom line. "As

5 ways to squeeze every drop out of a tight marketing budget

PR Daily

Even if design’s not your thing, you can create professional-looking infographics, social media images and other graphics that enhance your marketing. Be mindful of SEO. You can’t afford to ignore SEO. Christine Soeun Choi is an SEO associate at Fit Small Business.

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94 helpful, handy content marketing resources

PR Daily

10-11 in New York City for our Writing & Content Creation Conference ]. Common Errors in English Usage : A comprehensive list of common writing mistakes and misunderstandings. Copyscape : A tool to check writing for plagiarism. Infographics.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

We’ve divided them into categories, including tools for SEO, keeping on top of industry trends, and creating awesome content. You will receive reports on who is writing on those topics, their reach, how well their content resonates with their audience, and their relevance to your desired keywords. As with any press release service, you should not expect that journalists will automatically write about your press release. Tools for SEO and Website Design.

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Search Engine Optimization is a PR Pro’s Friend

Solo PR Pro

Do thoughts of how to use search engine optimization (SEO) make your head spin? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. Feel free to fly by this section if you’re already well-versed in SEO.

How to recycle key marketing and PR content for superior reach

PR Daily

A blog post shouldn’t be a one-and-done endeavor. Some enjoy reading blog posts; others prefer deriving information from an infographic. Plenty of blog readers are out there, but other forms of content are highly popular. Evergreen webinars are good for your SEO.

5 Steps to Creating More Social Media Traffic Through a Content Distribution Plan

Critical Mention

Images, infographics, GIFs, and interactive videos can breathe new life into your content. For example, repurposing your content into an infographic or video is a great way to reach different audiences on all of your social channels, as the platforms require distinct ways to present content.

10 distribution blunders that kill your content

PR Daily

You’ve devoted time, effort—and quite a lot of absolute brilliance, if you do say so yourself—but that blog post or infographic just keels over due to lack of interest. Not optimizing for SEO. A version of this post first appeared on the Column Five Media blog.

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3 tactics that can impact your marketing budget

PR Daily

Here are three marketing tactics and, should you choose to invest in them, important questions to consider for your marketing budget: Infographics. You’ve surely seen infographics floating around the internet; as Fission. If you decide to create and share infographics.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

Writing speeches. This might be through blog posts that answer key questions or eBooks that delve into deeper industry trends and issues. Blog posts. Infographics. These could include social media , SEO , and paid media , to promote and amplify content.

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