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How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. We are talking about a rich digital identity that make your brand stand out, such as a regular blog, social media presence, and search engine optimization.

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. Infographics.

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Infographic: Have you checked all your SEO boxes?

PR Daily

For the uninitiated, SEO can be confusing, but this checklist will help you stay on top of all the necessary steps. . If increasing an organization’s visibility and reach is your goal, that means improving your online search engine optimization (SEO).

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The Top 50 Social Media Influencers on Twitter


As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Consistent social publishing.

3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy.

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Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. The post Infographic: How to create content that will last appeared first on PR Daily.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. We'll discuss: Why you should have a blog.

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Infographic: How to create content that produces results

PR Daily

Maybe you want your blog post to bring more traffic to your website. This infographic from Spiralytics offers tips for creating content that serves a clear purpose. Tips include: Content created for engagement should key on social media shares and page views.

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. Step 2: Publishing the infographic.

Secret Formulas Behind Successful Social Media Posts


I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Encourage more social shares to amplify your content among new audiences.

How PR pros can conquer SEO strategies in 2018

PR Daily

MyTasker’s infographic outlines several useful tactics to get more buzz for your brand on search engines and elsewhere online: 1. Your older blog posts can still make a splash and increase website traffic with a little cajoling. Boost your social media presence.

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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Companies and brands can only be truly social if they do it themselves.

To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors


Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? We love your blog!”. Blogging SEO

PR tools for better SEO, content and design

PR Daily

SEMRush helps you conduct keyword research, improve your SEO ranking and analyze your reach compared against that of your competitors.You can see how your website ranks for keywords, how competitive a keyword is, which keywords your competitors are using, and their ranking. It offers paid and free SEO tools for businesses, as well as workshops and training programs to put you in the driver’s seat of your search engine ranking.

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7 Reasons Why Video Needs to Be in Your PR Plan


Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Who can even remember a world without online videos?

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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Match voice to the publication or blog. Blog posts are usually opinion-based with a casual tone; e-zines might be written in more of a traditional journalistic tone – quoting sources, using a formal tone, written in AP style.) One blog post can become a SlideShare deck, video, infographic, quote image.

Post Election Digital Skills Shortage

The Proactive Report

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Christoph Luke | Christoph Luke Media Relations.

Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 4 Lessons Learned From the Most Agile Brands on Social Media. Social media platforms were constantly evolving and updating in 2018.

5 Steps to Creating More Social Media Traffic Through a Content Distribution Plan

Critical Mention

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Images, infographics, GIFs, and interactive videos can breathe new life into your content.

Infographics: Dead—or still a useful tool for communicators?

PR Daily

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening. To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated?

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5 ways to revive old blog content

PR Daily

There are many reasons why it's a good idea to reuse your blog content from time to time. Second, an old post could be new to readers who recently started following your blog. Create an infographic or slideshow: Repurpose an old post's content into an infographic or slideshow.

How to optimize your infographic for search

PR Daily

Infographics are a great tool to gain traction for search engine optimization (SEO). Just make sure your infographics (and the pages on which they live) are optimized correctly to ensure you get all the benefits. That's one of the main advantages of infographics: They get shared!

How to recycle key marketing and PR content for superior reach

PR Daily

A blog post shouldn’t be a one-and-done endeavor. More media platforms than ever before can be used to spread the word about your business, but producing and placing your content still requires a lot of time and money. Evergreen webinars are good for your SEO.

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SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.

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7 ways to get broader reach for your infographics

PR Daily

B2B marketers are creating an increasing number of infographics, and it's not because of anything in the water. According to Neil Patel , a consistent method, unique story, and reliable statistical data are crucial to the success of your infographics.

Ready to craft a content strategy? Answer these questions first

PR Daily

Do we want articles, infographics, videos or motion graphics? Are our publishing platforms optimized for SEO? Media planning. Katy French is managing editor at Column Five Media. A version of this post first appeared on the Column Five Media blog.

2015 Media Trends and State of Online Newsrooms

The Proactive Report

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms.

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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. But without a distribution channel, your company blog is like a car without an engine.

9 Quotes About the Intersection of PR, Social & Content


The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Now, they’re also in charge of social media and content marketing.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets


Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

I was pretty good at media relations and I was confident I’d be able to turn things around. Something similar has happened in content marketing and blogging in the marketing community. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. 23% are taken to another social platform (thus further increasing engagement and brand loyalty). Infographic via Guest post by Alex Slichnyi.

Owned Media: How to Create the Best Content

B2B PR Sense

One such component is owned media, which includes the writing and self-publishing of articles. In this article, we'll cover: An owned media definition. What you need to know about owned media vs earned media. An Owned Media Definition. Infographics.

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The main mistakes of brand newsrooms and how to avoid them


Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics.

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Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

Research what questions people ask on Quora and then create a blog post or other content that provides a satisfying answer. Influencers are noted individuals who have become authorities within an industry -- and who have a social following that matches. Engage on Social Media.

5 Must-Have Types of Content Marketing


When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Infographics.