Onclusive

MAY 10, 2018

It’s a great listening tool to ensure your pitches are targeted.” 3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling. “Traditional storytelling isn’t going away per se, but today visual is the new black.”

Storytelling 230

Storytelling Technology Tools Infographics 230

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

B2B 114

B2B Marketing Survey Software 114

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise.

Tools 147

Tools Radio Data Analytics 147

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Presspage

JUNE 4, 2019

For instance, Disney, discovered its audience – not the children watching their programming, but their moms – was looking for resources on parenting and a place to connect, so the company made the decision to purchase the online magazine and blog Babble , where it could control the content without making it a direct sales opportunity.

Journalism 68

Journalism Strategy Brand Branding 68

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. Far too many press releases and pitches fail to include these points, which affects their impact—and chances of being read.”. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

ReimaginePR

JUNE 27, 2016

On top of having a website, you need to build an interactive blog that engages and inspires your audience. But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. A media kit is like having your elevator pitch in the form of an interactive package. Press Releases Are Old News.

Reputation 120

Reputation Brand Branding Product Launch 120

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. Blog posts, on the other hand, tend to be more visual. They include infographics. But, they do it in a way that looks and feels like a blog post. What they do instead is post news in the form of blog posts on its corporate site. Take a peek. Big visuals.

Corporate 60

Corporate Strategy Pinterest Web 60

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 101

Case Study Marketing Study Content Marketing 101

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Enable Data Visualization to Empower Data Storytelling.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. These folks want to talk about their needs outside the scope of actual pitches. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. You can find all posts that reference Muck Rack here.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. Then it’s just a press release or a blog post or whatever.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Pitches should be personal and relevant. Learn more: report registration page ; PR News infographic. 5) Picks from the vendor blogs. Here we go….

Software 100

Software Reddit Marketing Survey 100

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Report 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Pitching 115

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 85

Content Marketing Marketing Media SEO 85

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60