ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Bad Pitch Blog

OCTOBER 14, 2012

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. 2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' Changes across content, skills and tech are confusing PR.

Media Relations 69

Media Relations Trends Media Infographics 69

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. What does that mean in the context of the Backlinko study?

Content Marketing 78

Content Marketing Study Analysis Marketing 78

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. infographics, 39.3% social media posts.

Report 52

Report Trends Media Infographics 52

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Owned media is the top area of emphasis, according to the findings. The average blog post was 1,376 words in 2022. In what ways has the nature of work changed?

B2B 114

B2B Marketing Survey Software 114

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. infographics, 39.3% social media posts.

Report 40

Report Trends Media Infographics 40

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. Far too many press releases and pitches fail to include these points, which affects their impact—and chances of being read.”.

Creativity 100

Creativity Pitching Writing Interviews 100

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. I also think it’s wacky when I get asked to publish an infographic. What advice do you have for PR people who want to pitch you? . Hunt down editorial calendars and media kits. Marina Mayer is the editor-in-chief at Food Logistics and Supply & Demand Chain Executive.

Meeting 69

Meeting Media B2B Transportation 69

Bad Pitch Blog

OCTOBER 13, 2012

Anyone attending our presentations on trends and media relations, respectively, will confirm we''re nice folks. Yet we still hear a lot of buzz about people fearing they''ll wind up on the Bad Pitch blog. I''ll be posting my slides, as well as an infographic on the evolution of the news release, here as early as tomorrow.

Pitching 46

Pitching Infographics Conference Internal 46

Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary. Do you know the AGENDA before your media interviews? will help you to figure this out.

Interviews 157

Interviews Infographics Media Media Training 157

Cision

MARCH 8, 2016

Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist. This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend.

Trends 120

Trends Mobile Media Infographics 120

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Essentially, content syndication involves republishing content such as a blog or video across third-party sites. Sound daunting?

Infographics 84

Infographics Fashion Advertising Advertising 84

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Communications Conversations

OCTOBER 16, 2017

When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. On a practical level, our MaccaPR blog and the original content we share on social have become our #1 source of new client business.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Blogger relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. Share your post liberally on social media. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Critical Mention

JANUARY 15, 2019

In this blog, we’ll explain how inbound links work and show you six ways to build effective backlinks using simple images. To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. Images are essential when it comes to backlinking opportunities.

How To 60

How To SEO Mobile Google 60

Sword and the Script

JUNE 28, 2016

There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”.

Infographics 61

Infographics Survey Consumer Study 61

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Real Estate Video 54

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Rock the Status Quo

NOVEMBER 3, 2014

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. If eight out of ten pitches are irrelevant, it’s no wonder that journalists ignore most of their inbox and sleuth out their own resources. This might be why.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

DECEMBER 18, 2018

It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. But, I’d say that it’s easier in that what we do in PR has really expanded, creating more opportunities for those who want to pursue a career in public relations.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? An example media relations workflow is set out below. Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post. Writing a blog post?

How To 60

How To Software System Employee 60

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Technology 84

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. If they visualized the data in a chart or infographic. What would be even better? Conclusion.

Data 97

Data Meeting Measurement Guidelines 97