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Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. The infographic lists six other mistakes that keen bloggers should be careful to avoid. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Infographic: 21 writing tips to add juice to your content

PR Daily

Your blog serves a crucial purpose for your organization. Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand. FREE GUIDE: 10 ways to improve your writing today ]. This infographic from Manage Inbound offers 21 tips on improving your owned media so readers will click on and share your insights.

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How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

Infographic: 55 blog post ideas to captivate your audience

PR Daily

Marketers and content creators must produce a steady stream of captivating, informative posts. For marketers who feel they are running out of ideas, Digital Marketer has put together an infographic that contains 55 ideas for different blog posts. FREE GUIDE: 10 ways to improve your writing today ]. Use your blog to debate with and react to other content creators and industry commentators. Are you running low on inspiration?

Infographic: 65 fresh blogging ideas

PR Daily

A blog is a bit like a steam train. You either keep cranking out the goods, or your marketing money train comes to a screeching halt. Here to help you keep those blogging fires burning hot and bright is an infographic published on Social Media Today that’s stocked with 65 fresh content ideas. A dead or even bland blog can turn off customers and derail your business. Don’t let a lack of creativity keep you from chugging toward content marketing glory.

5 steps to writing guest blog posts

PR Daily

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material. Identify the websites and blogs where you want to be featured. Where are my competitors writing? Always know your audience before you write content.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. THE DO’S Think like a publisher, not a marketer.

3 writing lessons from infographics

PR Daily

Infographics reach 54 percent more readers than blog posts do and can increase content marketing profits by as much as 12 percent, according to Contently. The infographics that get attention feature ideas and visuals that no one has ever heard or seen before,” says Karl Gude, a former director of information graphics at Newsweek and The Associated Press, who now leads the information graphics program at Michigan State University’s School of Journalism. “It’s

Infographic: How to make money by writing and editing

PR Daily

Writing and editing remain highly marketable skills. Cut through the clutter with creative corporate writing.]. This infographic from Global English Editing shares information such as the average salary of writers and editors and outlets for savvy communicators to turn their writing acumen into cash. It suggests: Being an on-call editor or writing white papers earn the highest hourly rates.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Venngage created this infographic with tips for creating content that is an instant success, but remains valuable to both you and your audience. Check out the full infographic for more ways to craft content that will grab readers immediately and for days to come.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare? A survey by Orbit Media Studios says that bloggers spend more time creating blog posts, with the average post taking about two and a half hours to write.

11 writing mistakes that can tank your online content

PR Daily

This infographic outlines missteps to avoid. Everyone makes mistakes, but some can quickly kill your writing efforts. ProWritingPartner created an infographic that outlines common errors communicators can make when crafting content for online channels—and any foible can cause readers to click away or will severely diminish your reach. Make sure you’re avoiding the following writing flubs: 1. You might think your writing is excellent, but everyone makes mistakes.

Infographic: How to craft captivating online content

PR Daily

A flashy new website must feature high-quality writing, or visitors won’t stick around for long. Specifically, customers are reading what you write about yourself on your website. The quality of your blog can have profound implications for your brand image and overall performance. This infographic from Manage Inbound offers tips for enterprising marketers who are looking to build their portfolio of owned media online.

How to Write News Release Headlines Reporters Love

Business Wire

The key to writing a good news release headline is to be both compelling and informative. While headline writing isn’t an exact science, a common formula includes the use of a number or trigger word + adjective + keyword + promise. This is why, when it comes to news releases, you write your headline after you write your news release.

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? Infographics and Graphics. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. LinkedIn Blog Posts.

Infographic: How to maximize your LinkedIn marketing potential

PR Daily

In this infographic by HubSpot, learn how to create a sales-focused LinkedIn profile. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Here are some highlights: Don’t just write your title. Check out the infographic below to learn how to optimize your LinkedIn page for prospects, not recruiters. Matthew Royse is the regional marketing director for FIT, a Syntax company. Marketing Social Media LinkedIn

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Backlinks are essential in digital marketing campaigns: The more backlinks you generate, the higher your website will rank on Google. Infographics are one of the best tools for backlink generation.

7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Harness the power of guest blogging.

10 Steps to Writing Content that Gets Read [Infographic]

Solo PR Pro

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Producing good content requires more than top-notch writing skills but understanding your audience and your competition. This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers.

8 common blog missteps

PR Daily

The most common question for PR pros and content marketers creating a blog is a simple one: How do I get started? The simple answer is to start writing—now. Under each mistake, Wallagher outlines how you can rectify your misstep to boost your blog’s traffic and increase your content’s reach. Take, for example, the mistake of not adding online sharing buttons to your blog.

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. We'll discuss: Why you should have a blog. How to use your blog to run a lead campaign based on your recent press. Why You Should Have a B2B Blog. and "What in the world would I write about?". A blog changes the picture.

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B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know. COVID Impacts Content Marketing.

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9 blog topic resources bursting with ideas

PR Daily

Blogging can be a slog. One exhausting aspect of maintaining a blog can be generating fresh ideas—but it doesn’t have to be. Several seasoned blogging pros have created tools for triggering a ton of writing topics. Klock Work Infographic Idea Generator. Impact’s Blog Title Generator. Hubspot’s Blog Topic Generator. Enter three words, and you’ll get a list of five blog post headlines. Write more about topics you’re already ranking for.

Infographic: The best words to grab audience attention online

PR Daily

Here are some words that indicate your blog post or social media share is destined for greatness. Content might be king, but a well-written headline can be the crown jewel of your online marketing. Though it’s inadvisable to turn your blog into a keyword mad lib, some words have a track record of delivering big content marketing wins. For these and other words that drive engagement, see the full infographic below. Marketing Writing & Editing

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

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Write With Purpose: Your Content Marketing Needs a “Why”

PR 20/20

Widmer is a content marketing expert and freelance writer. Content marketing isn’t a sprint—it’s a marathon. Why are you writing? In this article, I hope to give you two key takeaways: Down and dirty, actionable steps to creating a strategy for your content marketing. Action Time: Developing a Strategy for Your Content Marketing. And yet, only 37% of B2B content marketers have a written content marketing strategy. Step 1: Write down your goals.

Infographic: 45 ways Google makes your job easier

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Check out this infographic below by AllTechShare.com to see how you can improve your productivity using Google. Matthew Royse is the regional marketing director for Freudenberg IT, a global IT solutions provider. A version of this article originally appeared on his Knowledge Enthusiast blog. The post Infographic: 45 ways Google makes your job easier appeared first on PR Daily.

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Elements of the perfect blog post

PR Daily

The rise of content marketing means that brands compete with traditional publishers for page views, resulting in a cacophony of blog noise. How are marketers supposed to cut through that noise? It would be nice if every blog post could be perfect, but does such a thing exist? My approach to best corporate blogging practices has always been to ensure that the content is timely, relevant, valuable to my audience and well-written. What makes the perfect blog post?”

3 elements of hospital blogging you’re ignoring

PR Daily

Inbound marketing is important for all companies and it represents a huge opportunity for hospitals. Blogging is a great tool for Internet marketing success but being successful with your blog is harder than you might think. Let's assume you already have a blog up and running, but you are not seeing the traffic you would like You're left wondering how you can increase the awareness of your hospital's blog. Write for your audience.

6 reasons your content marketing program is struggling

PR Daily

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

10 tools to help marketers write outstanding headlines

PR Daily

Related: Tricks to Help You Spell Unfamiliar Words (Infographic). To use the app, you write as many headlines as possible for a post, and Headlines will use each of them and monitor how well they perform. Qualaroo surveys users about why a blog post caught their interest, providing real data on what works. Advanced Marketing Institute’s Headline Analyzer. Advanced Marketing Institute’s Headline Analyzer. is an online marketer, web strategist and entrepreneur.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. Social Media corporate blog corporate blogging corporate twitter Fortune 50

10 marketing lessons from Dr. Seuss

PR Daily

Content marketing and storytelling go together like green eggs and ham , so who better to take inspiration from than Dr. Seuss , one of the world’s greatest storytellers? Lesson: Traditional marketing has lost impact as consumers block out noise. Content marketing is about educating readers and customers—not selling. Lesson: Content marketing success depends on consistency, which can be challenging. Lesson: Authenticity is an important part of content marketing.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. But without a distribution channel, your company blog is like a car without an engine. Featured Best Practices Content Marketing

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data.

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Infographic: Why content marketing is a must for your small business

PR Daily

Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing , it can “drive traffic to your website for years to come.”. If you shuffle out materials laden with lousy writing, poor graphics and irrelevant subject matter, your brand profile will suffer.

How to Choose the Best Press Release Writing Service for Your Specific Needs

PR Fuel

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. It first helps to know the difference between a press release and a regular piece of content marketing. Writing a Press Release.

Research: Long-form writing gets more shares

PR Daily

Listicles, infographics and curated summaries dominate our news feeds. RELATED: Eradicate PR, marketing and social silos with content marketing that boosts ROI. There is another aspect of long-form content that many marketers overlook: Longer content gets more shares. A version of this article originally appeared on Mark Schaefer's blog, {grow}.

Guest Blogging for PR Pros

Solo PR Pro

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. But blogging on your own site can get lonely, especially when you’re just starting out, and if you don’t have your own blog you may be looking for a way to share your insights. Securing Guest Blogging Opportunities. Search to see if the blog you’re approaching has guest blogging guidelines.