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Infographic: 10 tips for creating viral content online

PR Daily

You can’t guarantee a post will go viral—but certain elements can set you up for success. This infographic from Red Web Design blog and Infographic Design Team share essential elements to help your content make a big splash. Use emotions like amusement, delight and affection to generate viral sharing. To learn more about the attributes that can help land major success for your content, read the full infographic.

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The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral. It came from a small corner of the internet, gained momentum, went viral, and then it just kept going and going. It''s not just cat videos or ice bucket challenges that go viral, says Watts.

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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Hello, communicators: Nathalie Balda, senior social marketing manager for Prime Video at Amazon, took part in a spreading joke format that applies a pun to your industry. You can view the entire report and infographic here.

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Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. You’ll see immediate success if your content goes viral, but if that same piece provides long-term value without losing its luster after only a few days—or even hours—you can extend its shelf life and repurpose it for future use.

Infographic: Content marketing from A to Z

PR Daily

Content creation starts as an easy investment, a few blog posts and a new page on your website. However, optimizing the benefits of your blog or video channel requires discipline and experimentation. Savvy marketers know that they should cast a wide net to, perhaps, get lucky and go viral. A new infographic. offers a comprehensive guide for content marketers with tips for creation and measurement, along with resources for better distribution.

Infographic: The best words to grab audience attention online

PR Daily

Wondering whether your content could go viral? Here are some words that indicate your blog post or social media share is destined for greatness. Content might be king, but a well-written headline can be the crown jewel of your online marketing. Though it’s inadvisable to turn your blog into a keyword mad lib, some words have a track record of delivering big content marketing wins. Marketing Writing & Editing

Your audience is telling you what content they want. Are you listening?

ReimaginePR

You may know what they like and don’t like, and if you’ve thought about it, you may also have solid processes in place in order to counteract any negative (and potentially viral) comments. Blog infograph marketingIf you have a good social media process, you probably regularly (hopefully daily!) check out what customers post about you on your sites.

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Guest Blogging for PR Pros

Solo PR Pro

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. But blogging on your own site can get lonely, especially when you’re just starting out, and if you don’t have your own blog you may be looking for a way to share your insights. Securing Guest Blogging Opportunities. Search to see if the blog you’re approaching has guest blogging guidelines.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

15 crucial content marketing resources and tools

PR Daily

Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you. Here are 15 invaluable tools for content marketers: 1. The “Content Gap” feature tell users where their competitors are ranking for keywords they’ve missed, and the “Keyword Difficulty Score” tool helps content marketers decide where to focus their efforts first. A version of this post first appeared on the Epic Presence blog.

Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. How can you create great infographics that will captivate your audience and clearly communicate your brand message? Compelling infographics are built around content, not design. Sometimes your topic or data simply won''t fit the structure of an infographic.

The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. We've created a comprehensive list tthat will help you ace content marketing. 7 Mistakes That Harm B2B Content Marketing Success. There’s a good reason why 53% of the most effective content marketers have a documented strategy -- it works! Infographics. Blog posts.

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Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. Are we marketing or teaching with this content? Instead of slapping your brand message onto an infographic, embrace the opportunity to highlight your expertise and stand out from the crowd.

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

Good morning, PR pros: Though most organizations are ramping up their PR, marketing and social media campaigns with messages of love in advance of Valentine’s Day on Friday, San Antonio Zoo took a different route.

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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. A recent study found that infographics are shared 3x more often than any other visual item. The following is a guest post from Michael Peggs.

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Marketing with Pinterest

Jexan

Your average Pinner also enjoys finding useful or inspiring content and sharing it with their social groups, creating a higher level of engagement for the platform and improving the potential for business pins to go viral. Businesses can also use Pinterest as a market research tool.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. The No-Fail, 20-Step Guide to Success in B2B Content Marketing. Where do I need to create media (images, infographics, videos), and what kinds of media do I need? Good preparation is one of the keys to success in content marketing.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. Brands spend large sums of money on content marketing.

Accelerated PR For Startups

Doctor Spin

In Stage 1 we will concentrate on the Surround Effect and the Viral Loop. After all, it’s what you do every day that will determine your PR success, not aggressive marketing activities every once in a while. Testing: Fixing The Viral Loop A viral loop is all about social engineering. When someone is exposed to your business and that someone actively exposes your business to another person in their network — that is a viral loop of yours.

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Social Media Marketing for Complete Beginners

ReimaginePR

Here’s a handy social media marketing checklist. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. You’ll need to be mindful of your sales funnel and how your social media marketing strategy fits in that funnel. The level of precision marketing can be scary, to be honest.

10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

B2B PR Sense

Are you looking for ways to improve your B2B inbound marketing? Whether you're debating which inbound marketing services to use, or how to fine tune your inbound marketing approach, these 10 tricks can help you reach that goal. Instead of fighting for attention amidst the annoying noise of banner ads and other push marketing techniques, B2B inbound marketing brings potential customers to you. Inbound marketing services may include: Blog posts.

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SHIFT Archives: The Best of Q2 2015

Shift Communications

Want to see how to do this for your blog? One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Will a blog post go viral? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Marketing Analyst.

8 tips for marketers on a budget

PR Daily

Data from HubSpot say the third top marketing challenge execs face is a lack of budgeting resources. Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. Here some ways you can market your business with a limited budget. Guerilla marketing can insert creativity, imagination and originality in place of a big budget. Smart small businesses with a limited budget often use guerilla marketing to compete with huge companies.

Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content. CONTENT MARKETING FOR THE PURPOSE OF …. CONTENT MARKETING ASSETS. B2B Blog: A Destination for Thought Leadership Content, Women's Marketing Inc. The Real Deal Blog, RetailMeNot.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. Next, the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Content Marketing Awards. CONTENT MARKETING FOR THE PURPOSE OF …. CONTENT MARKETING ASSETS.

Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1.

5 ways to translate your storytelling to PR

PR Daily

They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. When PR and marketing pros can find the magic formula to tell a compelling story, the result can be inspiring—and lucrative. Deploy viral power.

As digital marketing grows, Google to launch real-time ads

PR Daily

Digital advertising saw a significant jump in 2015, and early indicators point to marketers keeping the momentum going this year. Among marketers using the Kenshoo ad management tool—which enables users to manage paid search, Instagram and Facebook campaigns—global budgets saw an eight percent year-over-year boost in 2015’s last quarter. Kenshoo says that money spent on mobile marketing accounted for nearly all the growth.

How to get more PR value from surveys

PR Daily

The good news for marketers is that technology has made it immensely simple to generate your own research. Here are the most important steps to cover when amplifying your survey results for maximum PR impact: 1. Publish a blog post. 2. Create an infographic.

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5 cheap ways to pump up your content marketing

PR Daily

The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it. Related: 7 Inconvenient Truths About Content Marketing. Blogs and articles might not sell that way, and direct sales are not a good way to measure content success anyway. Did you know that email is still the most effective form of marketing there is?

5 ways PR pros and marketers can use social media to network

PR Daily

Networking is paramount for PR and marketing pros—not just for the brands and clients they represent, but for personal brands as well. Young knows not only the value of networking, but also the important role of social media in optimizing the time PR and marketing pros spend connecting. Shocase offers a news feed to help members stay on top of the latest PR and marketing news, and users can follow communications industry leaders as well. Guest blogging is alive and well.

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. This article will focus on outlining the importance of Instagram Stories, how marketers use the feature, and how effective it is for achieving marketing goals. Infographic via 99firms.com.

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? If your CEO or President ever questioned whether there’s proof that social media marketing can provide ROI for a company’s investment, now you can point to Swift’s sales: More than 3.66 Social Media Marketing

How to Create an Action Plan for Your Content Marketing

PR Fuel

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What do you hope to achieve by increasing your content marketing efforts? Different Types of Content —When you think content marketing, most of the time blogging is the first thing to come to mind.

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Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’

PR Daily

Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more. In a blog post to employees , Bezos wrote: As much as I still tap dance into the office, I’m excited about this transition.

How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Here is a basic definition of growth hacking: Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers, and product managers that specifically focus on building and engaging the user base of a business. Growth hacking has been used in the marketing efforts of such B2C startups as Uber and AirBnB.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. Infographics.

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

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Beyond the Word: Why Visual Content Matters in Communications

Cision

The phenomenon raises an important question for marketers and PR professionals: Are your viewers averse to reading or is there something more to the attraction of imagery? Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides.