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How to measure social media reach?


Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. You may have begun a social media and branding strategy. B2B Social Media


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How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. We are talking about a rich digital identity that make your brand stand out, such as a regular blog, social media presence, and search engine optimization. If your brand is not available on a digital platform, such as a blog, to not mince words -- you're impacting your bottom line. "As Write and Maintain a Blog.

7 ideas for social media posts

PR Daily

Here are some ideas for social media missives to stay connected with your followers. What are some of the proven, time-tested social media ideas that can help build engagement? Posting curated content is a great way to build engagement and bridge any gaps in your content marketing strategy. Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post.

Infographic: The best times to schedule your social media post

PR Daily

Consider this infographic to learn when readers are most likely to visit your channels. How can you make the most of your social media efforts? However, each social platform utilizes different algorithms. brands and their social media activities. Based on their research, you should post on Facebook, Instagram and Twitter on these days and times to the get most of every social media post. Marketing Social Media

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. 500 Social Media Study. Infographic: Millennials and Social Commerce.

The Top 50 Social Media Influencers on Twitter


As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

Marketing is drowning in data but starving for wisdom. In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? What is the impact of social media engagement on the business?

Infographic: The best times to schedule your social media post

PR Daily

How can you make the most of your social media efforts? However, each social platform utilizes different algorithms. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications ]. brands and their social media activities. Based on their research, you should post on Facebook, Instagram and Twitter on these days and times to the get most of every social media post.

5 Tips on Sharing Press Releases on Social Media

PR Fuel

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. Blog About It. Adding a blog to your website is great for many reasons.

How to find a good social media blog to add to your reader

Communications Conversations

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. I read these blogs because I need to stay on top of what’s happening in our industry–the same reason many of you read these blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). People with marketing chops.

Infographic: 65 fresh blogging ideas

PR Daily

A blog is a bit like a steam train. You either keep cranking out the goods, or your marketing money train comes to a screeching halt. Here to help you keep those blogging fires burning hot and bright is an infographic published on Social Media Today that’s stocked with 65 fresh content ideas. A dead or even bland blog can turn off customers and derail your business. Read the rest of the infographic for more fresh blogging ideas.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

7 reasons organic social media remains essential

PR Daily

While there are ways to continue to stay relevant on the platform , is organic or unpaid social media still worth the time and resources a business needs to invest? Organic social media efforts are cost-effective. Even though it takes time and energy to create social media updates, they’re still extremely cost-effective. Social media provides authenticity. As Top Rank Blog. Organic social media compliments advertising.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. SOCIAL BUZZ.

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How to Show the Exciting Side of Manufacturing on Social Media

B2B PR Sense

Do you hesitate to feature industries like manufacturing on social media? Or you may even ask, is social media the right place for your industry? Many industries like manufacturing hold back from engaging on social networks, feeling that their field isn't a match for social media-- and maybe too unexciting. Marketing for the manufacturing industry is a specialized field, and it can be an exciting one! b2b social media

6 Steps to a Scintillating Social Media Presence


These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. For a platform that’s been around for over a decade, social media is constantly evolving, and the lines in the sand are regularly shifting. Look around and you’ll realize that the top social networks are all image-driven.

8 Great Ways to Tell Your Brand’s Story on Social Media

Critical Mention

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. A classic example comes from Sarah Farrow, a content marketer for Big Assignments. Many social media platforms have a timeline feature, particularly Facebook. Alternatively, you can create an infographic displaying the same information.

7 ideas for social media posts

PR Daily

What are some of the proven, time-tested social media ideas that can help build engagement? Posting curated content is a great way to build engagement and bridge any gaps in your content marketing strategy. Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post. When presented with an infographic, people are able to understand, appreciate and take action with ease.

Best Practices in Social Media Content


By: Pola, Director of Digital Marketing. Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Once your objectives are outlined, follow the seven steps below for best practices in social media content: 1 – Choose the Right Channels. Nearly 80% of social media is now consumed on mobile devices.

Infographic: How to maximize your LinkedIn marketing potential

PR Daily

Your business network can be an important sales tool, but only if you construct your social media presence to drive new customers to your sales team. However, to get the most out of your network, you must optimize your account for social selling. In this infographic by HubSpot, learn how to create a sales-focused LinkedIn profile. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Infographic: A month’s worth of fresh content ideas

PR Daily

Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

What Taylor Swift Can Teach You About Social Media Marketing


Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014.

What do social media managers do?

PR Daily

Social media workers used to be derided as mere button-pushing Facebook jockeys, but they’ve become indispensable communications professionals. Meltwater has created an infographic showing the array of responsibilities social media managers shoulder and the variety of skills they employ. Their work touches every organizational nook and cranny, whether it’s PR, crisis communications, marketing, graphic design, human resources, PR or data analysis.

Social Media Marketing for Complete Beginners


When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It all starts with an intentional strategy for existing and interacting on social media. Here’s a handy social media marketing checklist. Sprout Social. Be Social.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Social Media Game of Thrones: A Song of PR and Social

Shift Communications

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Today, the world is radically different, and thus it was time to revisit the social media world map. Vice President, Marketing Technology.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Venngage created this infographic with tips for creating content that is an instant success, but remains valuable to both you and your audience. Check out the full infographic for more ways to craft content that will grab readers immediately and for days to come.

5 social media trends PR pros must embrace

PR Daily

Social media tactics are a must for any well-rounded PR or marketing campaign. However, how can you stand out in the sea of content and messages online—especially as social media best practices continue to change? Video is the future of social media marketing, and it can drive engagement for your organization. Though most social media pros know they shouldn’t post only promotional content, it seems that only some employ the practice.

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A day in the life of a social media manager

PR Daily

There’s an article and infographic that have been going around for the past year or so about how to manage your social media in 34 minutes or less. I must be doing something wrong – or something right – because I’m one of thousands of people who have made social media management their career. Here’s a look at how a social media manager spends her day and why I agree that 34 minutes a day isn’t enough for your social media.

What to monitor on social media in 2018

PR Daily

What should we expect from social media in 2018? Where are we headed next year with social media? What is hot or what is not on social media? RELATED: Join is at Walt Disney World for the Social Media Conference for PR, Marketing and Corporate Communications. ]. The key social media trends for 2018 are the following: 1. Influencer marketing. Check out this infographic by Filmora. It is almost 2018.

5 ways PR pros and marketers can use social media to network

PR Daily

Networking is paramount for PR and marketing pros—not just for the brands and clients they represent, but for personal brands as well. Young knows not only the value of networking, but also the important role of social media in optimizing the time PR and marketing pros spend connecting. Here are five ways to use social media to network effectively and enhance your personal brand: 1. Guest blogging is alive and well.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. This is because content marketing is about publishing and building an audience you own, rather than rent. The Blogging Gutenberg .

15 things that happen to every social media campaign

PR Daily

You might think being a "social media manager" is a dream job, like a travel blogger minus the packing and jet lag. It seems easy: You do nothing but publish blogs, humor followers with memes, post a quote, share a link and watch YouTube. Well, if you plan on joining a social media company, you've got it all wrong. Nearly nine out of 10 companies { 88 percent) use social media marketing. Social media requires hard work.

6 social media lessons from NCAA basketball's top teams

PR Daily

I want to know what social media lessons managers can borrow (or completely ignore) from winning teams. All the teams are active on several social platforms. It''s not surprising, since the schools and teams are targeting young consumers, alumni and basketball fans, that the social presences are focused on more consumer-oriented networks: Facebook, Instagram, YouTube and Twitter. Clearly, these teams’ fans are willing to work to find them on social media.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare? WEBINAR: Cisco shares its best brand journalism and social media tips. More than half (54 percent) of the 1,000 bloggers surveyed said that they can knock out a blog post in an hour or two.

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? The popular feature, a copy of Snapchat’s “Stories” tool, has become an essential part of many people’s media diet. This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns.

Infographic: Why you should produce less blog content

PR Daily

When you sit down to create content, do you immediately think about your organization's blog? Does your mind start racing through potential blog post ideas and how you can use them to turn readers into customers? There's nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business. An infographic from HubSpot.

Infographic: 10 tips for creating viral content online

PR Daily

How can you create content that takes on a life of its own on social media and digital channels? This infographic from Red Web Design blog and Infographic Design Team share essential elements to help your content make a big splash. To learn more about the attributes that can help land major success for your content, read the full infographic. The post Infographic: 10 tips for creating viral content online appeared first on PR Daily.

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Drive Blog Traffic With These 4 Content Marketing Tools


When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? Infographics and Graphics. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal.