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Infographic: What editors want in a guest post pitch

PR Daily

Sick of sending out hundreds of pitches that don’t get any bites? Standing out among hundreds of daily pitches journalists receive is no simple task, but there are ways to catch their eye and earn a second glance. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. percent) and “obvious mass template” (71 percent) are the most common reasons reporters will ignore your pitch. Adam Connell, founder of Blogging Wizard.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. THE DO’S Think like a publisher, not a marketer.

Infographic: Why your guest blog is rejected

PR Daily

To grow your personal brand , it important to become a thought leader on certain topics by blogging. One of the ways you can grow your brand is to earn guest blogging placement. These publications are looking for contributors, and guest blogging can be a good addition to your content marketing strategy. a leading provider of bylined guest posts to major online publications, surveyed editors to find out what they’re looking for in the guest blog posts.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. This is because content marketing is about publishing and building an audience you own, rather than rent. The Blogging Gutenberg .

10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. Because most PR departments relax, PR pros who pitch in December find less competition for media attention. Looking forward as well as backward can boost content marketing efforts.

Beyond PR 101: 3 Truly Unique Pitching Tips [UML]

Sword and the Script

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. The volume of bad pitches has long been out of control, and though I contend SEOs account for much of this, there seems to be a genuine need for a continual stream of PR 101 level content.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. In fact, most vertical trades will run guest pieces, and a pickup of your blog post results in the kind of multiplier effect anyone blogging for business should seek. Harness the power of guest blogging.

Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data.

Multimedia: The Future of Media Relations

Glean.info Blog

Infographics, audio clips, photos and especially videos grab and hold attention and tell stories that people tend to remember. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

Rock The Pitch #10: PR Pros From The Journalist’s Viewpoint

Rock the Status Quo

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. The very same dogged persistence that makes the video funny isn’t so amusing when you are on the opposite end of a relentlessly bad pitch that completely wastes your time. THE PITCH This example of a bad pitch came in just this morning. Public Relations Rock The Pitch media relations pitching

5 steps to writing guest blog posts

PR Daily

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material. Identify the websites and blogs where you want to be featured. Once you pinpoint your targets, then pitch yourself, your expertise and your content. Every brand journalist.

3 ways infographics can power your content marketing campaigns

PR Daily

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience. Use an infographic as a pitching tool.

4 blogging ideas for brand managers

PR Daily

Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1. Many of the blog’s hot tips don’t require the company’s products. Don’t be afraid to share content that isn’t tied to a product or sales pitch, either.

6 reasons your content marketing program is struggling

PR Daily

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. But Those Troubled Infographics. 3 Studies that Challenge Marketing Assumptions [UML].

Is PR is sending more pitches during COVID-19? [PR Tech News]

Sword and the Script

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR pros “sent an average of 16 pitches per day to journalists, as compared to 14 in March.” Do more pitches work?

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data.

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Pitching the press: the complete guide

Prezly

This guide contains everything you need to pitch the press. You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. Send email pitches that get results. At its most basic level, a press release is a story that you tell about your brand , such as: the launch of a new marketing campaign. Social media press releases live online rather than inside a pitch email.

Forbes writer dishes 3 terrific pitching tips

PR Daily

Some journalists consider PR emails and pitches nothing more than “ a bunch of fridge letters ,” to quote a recent tweet by Ed Zitron, author of “This is How You Pitch.”. Search for “PR pitch” on Twitter, and you’ll see why. For example, RedEye Chicago ’s Matt Lindner recently called out an email pitch for using four text colors, bold, italics, underlines and highlighting. “ My advice to PR is to pitch trends that are surprises,” says Forbes staff writer Alex Konrad.

12 Tips for an Effective Joint Press Release

Glean.info Blog

Many PR and marketing veterans say joint press releases offer outsized publicity that a firm seldom can obtain on its own. These recommendations from PR and marketing experts can help organizations overcome inherent challenges of joint announcements and reap their full benefits.

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Guest Blogging for PR Pros

Solo PR Pro

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. But blogging on your own site can get lonely, especially when you’re just starting out, and if you don’t have your own blog you may be looking for a way to share your insights. Securing Guest Blogging Opportunities. Search to see if the blog you’re approaching has guest blogging guidelines.

Survey: Financial journalists see cybersecurity as No. 1 topic for 2019

PR Daily

You might think twice, though, about pitching them via Twitter or Facebook. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. With recent changes in legislation, potential reforms and fluctuations in the stock market, the financial industry must contend with many external forces. Here are five key takeaways for PR and marketing pros: Build a social media presence for your client or your company. Personalize your media pitches.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches.

Infographics: Dead—or still a useful tool for communicators?

PR Daily

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening. To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated? The Clutch report cites a study by Moz and Buzzsumo, provider of a content discovery tool, that makes the case for content marketers to re-evaluate their dependence on infographics.

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13 tips for creating an enlightening survey and pitching your findings

PR Daily

Reporters and editors ignore them and delete the pitches. Begin by envisioning your ideal survey results first, suggests Jennifer Moritz at marketing and communications firm Zer0 to 5ive. Think about pitch angles and headlines. Top executives won’t approve the public release of survey results that show market preference for features not available in their product or service, although such results can be valuable for internal market research.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

How the PR pitch will change in 2016

PR Daily

As we continue pitching in 2016, the process of crafting and selling successful PR pitches will evolve. PR pitches moving forward will likely be more social media oriented, more personalized and more focused on connecting with journalists. Keep this in mind when you pitch: Come up with a plan for sharing the story. Don’t be afraid to share your strategy with the reporter during the pitch or after the story posts. Once you have a dialogue going, make your pitch.

Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. Are we marketing or teaching with this content? Instead of slapping your brand message onto an infographic, embrace the opportunity to highlight your expertise and stand out from the crowd.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . For example, a top-tier news outlet covered a story I had pitched and included a link to our website.

How to Create a Pitch Perfect LinkedIn Profile

Social PR Chat

Viveka von Rosen, who authored the book- LinkedIn Marketing: An Hour a Day , states that it’s your image, name and headline which are seen most of the times by users. We also recommend you to use Youtube videos, Slideshare presentations, jpegs, blogs and mp3 in this section. To assist you create the perfect LinkedIn profile , check out this infographic by TruConversion. What’s so Social PR awesome about a LinkedIn profile? It’s your professional gateway to success.

4 Ways to “Automate” Good Design with Canva

Shift Communications

For marketing and PR professionals, generating images for campaigns or any other needs can be a trying and expensive process. This way, you don’t have to go to design school to make a simple blog image or email newsletter header. Quote graphics like this one are great for blog posts – call out an impactful line from the post using an image. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing.

3 Important PR & Marketing Predictions for 2021

Glean.info Blog

That’s not stopping anyone from issuing 2021 predictions for PR and marketing. These are the top 2021 predictions for the PR and marketing. The post 3 Important PR & Marketing Predictions for 2021 appeared first on glean.info. Image by Gerd Altmann from Pixabay.

Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? What is Content Marketing? Content marketing is not self-promotional.

5 moments when it’s time to double down on content marketing

PR Daily

There are so many reasons to put off making content marketing a priority. You have a never-ending to-do list, and you don’t have time to think about blog posts or whitepapers. The best time to start content marketing was yesterday, but the second-best time is now. It’s not too late to change your company’s future positioning in the market using content. It should be chock-full of informative blog posts, educational whitepapers and newsworthy insights for your industry.

Marketing with Pinterest

Jexan

Businesses can also use Pinterest as a market research tool. Observation is key, by spending time on Pinterest you can passively help to improve your sense of good content, which will help improve your social media content and marketing overall. Marketing Social

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. Content marketing: 51%.

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What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Is this the end of content marketing? A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

11 Simple Ways for PR to Score Content Marketing Points

Sword and the Script

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. While there are several factors leading to the rise of content marketing – the fractured media landscape notwithstanding – the generational impact on information availability is one of the key drivers: content marketing is a path for brands to re-establish trust and credibility as an information source for buyers. Thread contributed content into blog posts.

10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

B2B PR Sense

Are you looking for ways to improve your B2B inbound marketing? Whether you're debating which inbound marketing services to use, or how to fine tune your inbound marketing approach, these 10 tricks can help you reach that goal. Instead of fighting for attention amidst the annoying noise of banner ads and other push marketing techniques, B2B inbound marketing brings potential customers to you. Inbound marketing services may include: Blog posts.

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