Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). company website, blogs). It expresses an opinion on a specific topic and appears in newspapers or online publications. How Do You Pitch the Media ? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

AUGUST 17, 2016

Could it be on a news site or in the newspaper? Or is it more of something that should live on your blog? You can also send a press release to a journalist, but do so as part of a carefully-written pitch. But on Facebook, one share to your business page should suffice. Amplification.

Newspapers 144

Newspapers Writing Strategy Pitching 144

PR Fuel

DECEMBER 14, 2021

Promoting your company’s presence on the web via social media, websites, and blogs. Knowing when and how to pitch media members is key to securing coverage. This includes magazines, newspapers, TV channels, and their websites. This includes: Blogs. Facebook groups. Create a Media List. Email address.

Product Launch 97

Product Launch Social Media Newspapers Writing 97

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Online – websites, blogs, online media sites. Social Media – Twitter, Instagram, Facebook, YouTube, etc. What is Media Monitoring?

Media 75

Media Radio Newspapers Print 75

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. “The We are always pitchable by PR people. And do you read books?

Print 48

Print Newspapers Interviews Journalism 48

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Unfortunately, as proven by Facebook and Instagram recently, social media companies are opting to turn a blind eye.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

JANUARY 24, 2012

While perusing my Facebook stream the other day, I came across this article on Business Insider. I’ve pitched and been pitched. Did you know that newspaper jobs are disappearing at an alarming rate? He also blogs. I’ve worked both sides of the fence. PR vs. Journalism: Why Rivalry Hurts Both.

Journalism 93

Journalism Newspapers Pitching Groups 93

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Can it be turned into a blog? And don’t forget Facebook too if it is relevant. brilliant?—?that’s that’s great.

Retail 168

Retail Internal International Twitter 168

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. There’s nothing wrong with having an opinion.

Content Marketing 67

Content Marketing Marketing Journalism Financial 67

PR Fuel

MAY 13, 2021

You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Journalists receive hundreds of PR pitches every day. The journalist can transition from reading your pitch to reading your press release.

How To 68

How To Pitching Writing Social Media 68

Bad Pitch Blog

JANUARY 2, 2015

people who were blown off in 2014 ," business reporter John Crudele turns a dozen pitches into a story and outs the 12 folks that sent them his way. 1) Consider the Source: The New York Post notes it''s a "tabloid-format" newspaper. 2) Target the Pitch: Cision provides the following insight on Crudele.

Pitching 40

Pitching Newspapers Writing Report 40

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. That kind of PR pitching reveals a shot-gun approach.

Interviews 48

Interviews Radio Journalism Newspapers 48

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Thanks to cable, online news, blogs and social media, we live in a 24-hour news cycle. “No” is sometimes good.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Public Relations Sydney

JANUARY 5, 2015

Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. Promote your media coverage on social media sites such as Twitter, Facebook and LinkedIn as well as company websites sharing the links to your coverage.

Pitching 40

Pitching eBook Strategy Newspapers 40

Sword and the Script

OCTOBER 20, 2015

Former pitch man for the President, Jay Carney , came out swinging in a big way for Amazon today. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books? by Frank Strong. Nobody wins in a knock-down, drag-out fight. It’s as if the WaPo has lost faith in its own abilities.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Waxing UnLyrical

MARCH 4, 2015

A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. It’s not just marketing.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Press releases and blogs are known for building brand awareness. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MAY 23, 2017

Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. Subscribing to blogs, email newsletters, press releases and other communications. Ahrefs pitched me on content after spotting this post , and I countered with a review. 1) Web alerts and client mentions.

SEO 64

SEO Tools Engineering Web 64

Waxing UnLyrical

DECEMBER 14, 2010

My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. Not as common is a genuine interest in the things around them. He also got a job out of it.

Publicity 90

Publicity How To Course Facebook 90

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. Their Publications.

Report 120

Report Pitching Trade Shows Newspapers 120

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. How is technology being used in public relations? That seems like a fair answer.

Interviews 97

Interviews Publicity Technology Social Media 97

Sword and the Script

MAY 9, 2017

The kids were fascinated by the snakes, and the snake man didn’t disappoint with a chat that would check blogs in both entertainment and reptilian education. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. The PR Stunt that Saved Batman for Generations. 6) Media gets in Free.

Publicity 82

Publicity Radio Crisis Crisis Communications 82

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The deluge of PR pitches.

Survey 173

Survey Marketing B2B Study 173

Cision

MAY 18, 2017

Profile-Centric Social Networks: Facebook and LinkedIn represent social networks that both attempt to limit people to one user profile per person while creating separate business pages for companies to maintain. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Favorite a user’s tweet.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. I see a few things.

Marketing 185

Marketing Content Marketing Data Social Media 185

PR Fuel

MARCH 17, 2020

It may be a literal space like a billboard or a section of a newspaper or magazine page. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog. The title of your blog post isn’t objective proof that your barbecue is the best. PR Tips How To Pitch to a Publication.

Publicity 64

Publicity Small Business Advertising Advertising 64

The Hoffman Agency

JULY 26, 2017

In reality, the success rates of our efforts don’t always match the regularity of our outreach — on a few occasions we’ve even found our pitches being passed over, or worse … ignored. Publications often keep an eye out for varying types of content, so tailoring our pitches to different media outlets will up our chances for scoring coverage.

Infographics 46

Infographics Pitching Newspapers Instagram 46

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories.

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

MAY 18, 2017

Profile-Centric Social Networks: Facebook and LinkedIn represent social networks that both attempt to limit people to one user profile per person while creating separate business pages for companies to maintain. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Favorite a user’s tweet.

How To 57

How To Instagram Social Media LinkedIn 57

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Communications Conversations

DECEMBER 15, 2016

My elevator pitch is always changing, and that’s because no two days are the same here. When you know all of the latest SnapChat hacks or have become a brand ambassador via Facebook Live, it’s easy to get a little cocky in your social savviness. What do I do? Arik, that is a good question. SocialMedia.org? What’s that?

Social Media 60

Social Media Data Measurement Analytics 60

Beyond PR

MAY 17, 2018

While the survey didn’t ask specifically about photos and infographics, anyone who has followed any event on Facebook or Twitter, whether it was the recent March for Our Lives rally in Washington or the Oscars, will know how important multimedia is to reporters — and to the story. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Thread contributed content into blog posts. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60