The Media Blackout: When PR Declines Media Interviews

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The Media Polarisation Model

We often hear how the media cli­mate is “polar­ised” — a known and reas­on­ably well-under­stood effect of clas­sic media logic.

It also seems true that social media logic has amp­li­fied the effects of polar­isa­tion by group­ing people into echo cham­bers where con­firm­a­tion bias, con­ver­sion the­ory, and the hos­tile media effect are allowed to roam freely without any checks and balances.

“Political elites, par­tis­an media, and social media con­trib­ute to soci­et­al-level polit­ic­al polar­iz­a­tion, lead­ing to mis­per­cep­tions of divi­sion among the elect­or­ate and fuel­ing anim­os­ity and actu­al ideo­lo­gic­al polar­iz­a­tion over time.”
Source: Current Opinion in Behavioral Sciences ²Wilson, A., Parker, V., & Feinberg, M. (2020). Polarization in the con­tem­por­ary polit­ic­al and media land­scape. Current Opinion in Behavioral Sciences, 34, 223 – 228. … Continue read­ing

More deeply, media polar­isa­tion is prob­lem­at­ic because it draws false lines between extremes that aren’t neces­sar­ily per­pen­dic­u­lar. These “false lines” will force oth­er­wise bal­anced media con­sumers to place them­selves between the media-sug­ges­ted extremes.

At the extremes, sheltered by the social safety of a like-minded peer group (i.e. echo cham­ber), it’s pos­sible to dis­reg­ard oppos­ing evid­ence as “attacks” on their pos­i­tion. As the amp­li­fic­a­tion hypo­thes­is states, any such attacks will only strengthen the pos­i­tion of the extremes.

Through media polar­isa­tion, the amp­li­fic­a­tion hypo­thes­is sus­tains a “Post-Truth” Zone at the extremes. If a) the zone is wide enough and b) the extremes are suf­fi­ciently close to each oth­er, the forced “bal­anced” pos­i­tion between them will end up in the “Post-Truth” Zone as well.

“Post-truth is a soci­et­al phe­nomen­on, influ­enced by the expect­a­tion that hon­esty is the default pos­i­tion, and the pub­lic tol­er­ance of inac­cur­ate and undefen­ded alleg­a­tions in polit­ics.”
Source: Nature ³Higgins, K. (2016). Post-truth: a guide for the per­plexed. Nature, 540, 9 – 9. https://​doi​.org/​1​0​.​1​0​3​8​/​5​4​0​0​09a

The forced “bal­anced” pos­i­tion is weak and argu­ably also extreme, there­fore cred­it­ing (not threat­en­ing) all extreme post-truth positions.

Since the forced “bal­anced” pos­i­tion will have a hard time shel­ter­ing any­one from our fear of social isol­a­tion, the spir­al of silence par­tially explains why extremes are so effect­ive in silen­cing the major­ity of oth­er­wise bal­anced media con­sumers. ⁴Silfwer, J. (2020, June 4). The Spiral of Silence. Doctor Spin | The PR Blog. https://​doc​tor​spin​.net/​s​p​i​r​a​l​-​o​f​-​s​i​l​e​n​ce/

Learn more: The Media Polarisation Model

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