B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

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Smart methods to keep an eye on your competition

PR Daily

Competitors often post documents online, thinking no one will find it if they don’t link to it. Reviews on Amazon, Google business listings, Yelp, Facebook and other platforms show useful information. Attend trade shows.

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B2C Content Marketing Trends: Key Findings from the 2015 Study


While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%).

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Why event promotion should use influencers

PR Daily

This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. of Rocksauce Studios was one of the lucky few to participate in HBO’s Westworld activation at SXSW in advance of the show’s season 2 premiere. on the Cision blog.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” A page within the printed report document triggered the experience for investors.”.

3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

They provide more meat than eBooks or blog posts, and are meant for serious reading by people involved in the industry. The following is a white paper produced by Adobe about Global Insights on Document Security. How to Get Killer B2B Leads at Trade Shows.

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Should journalists or sources hire PR firms when stories turn out false?

PR Daily

In the latest gaffe by New York , the story claimed a 16-year-old had made $72 million in stock trading. Who decided not to review the documents outlining the supposed stock trades showing the profit? Clearly a $72 million profit in stock trades can be documented.

Step-by-Step: How to Get Started with Marketing AI

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Show you how a brand could actually go from conception to reality with marketing AI. But, we still invest a lot in trade shows. Publish posts to blog. AI for blogging”. “AI

6 situations that call for a PR-savvy CEO

PR Daily

This typically translates into valuable earned media coverage, which can then be used to articulate company direction for customers or partners through the megaphone of business or trade press and social media. To show leadership during a crisis.

Why Influencer Marketing is Crucial to Event Promotion

Beyond PR

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. As a brand that relies on word-of-mouth marketing, HBO was counting on social chatter from influencers to create buzz about the show — and it worked.

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?


For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed.