Remote PR Jobs
FEBRUARY 27, 2022
You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book.
Polaris
DECEMBER 9, 2014
While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Note that this drop in blog usage could be explained by the study’s + 5% margin of error.).
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Sword and the Script
FEBRUARY 14, 2017
Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?
Sword and the Script
JANUARY 20, 2018
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.
PR 20/20
AUGUST 2, 2018
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. But, we still invest a lot in trade shows. For my made-up marketing department, these tasks look like the following: Create and edit content for our blog and for social media. Publish posts to blog. AI for blogging”. “AI
Sword and the Script
DECEMBER 15, 2020
Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Test, test, test. Hunter Montgomery | ChurnZero. Is your website up to date?
Beyond PR
MAY 8, 2018
This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. If that hasn’t swayed you already, influencer marketing can also result in: New, original content creation: Influencers can create authentic content in the medium that resonates best with their audiences, such as blog posts.
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