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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers.

Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Distribution, technology, strategy and measurement are outsourced far less frequently. Blogging benchmarks. How long does it take to write the average blog post?

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6 ways artificial intelligence is transforming writing

PR Daily

Are we going to see computers writing the next Great American Novel? Over the last decade or so, though, AI (artificial intelligence) has become increasingly sophisticated, and it’s influencing the world of writing in a number of interesting ways.

Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home.

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Muck Rack also deserves a mention – while it doesn’t have the list generation capabilities of Cision, it finds journalist’s information and ties it to their Twitter, offering real-time information on what that specific journalist is writing and talking about on social media.

Agency 165

Happy Birthday World Wide Web

PR in High Definition

Blogging wasn’t really a thing – I’d seen Geocities, but those backgrounds … Google maps didn’t exist; my life in London relied on a cheap A-Z map with post-it notes marking night bus locations. The first ever web page was a communications document ; a guide on how to use the web.

Web 68

6 crucial actions to take before releasing content

PR Daily

A Documented Content Strategy. Write down what goals you want to achieve—and keep your list handy as you start your content journey. A version of this article originally appeared on the Influence & Co blog. Marketing Media Relations Writing & Editing

SEO 154

The Importance of “Being Human” in Marketing

Critical Mention

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos.

eBook 118

#SelfPub – Part 2: Finding Alphas*


Similarly if one or two of them highlight an itch you were dying to scratch during the first-draft-writing phase, you know you were right in the first place. iii:) I started writing my book on 9 January. 6 Be flexible with your technology I wrote my first draft in Google Docs.

Skype 114

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*


Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.”

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Names and bylines on blogs.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 6) Technology that will change reporting.

Survey 166

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and toxicity she experienced in the now-legendary blog post about her “very, very strange year at Uber.”. Lepore writes, “Businesses have regulations, compliance departments, and inspections.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

In a blog post, Google wrote : Advertisers will need to submit personal identification, business incorporation documents or other information that proves who they are and the country in which they operate.

Google 121

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice.

Living and Working in PR in South Africa : Lessons and takeaways ten years later

Karen Freberg

So, I wanted to write about the lessons I have learned from my time in South Africa and how this one experience has helped shape who I am today as a professor. I was doing research on blogs and outlets we would reach out to about our clients.

Local 52

The Importance of “Being Human” in Marketing

Critical Mention

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos.

eBook 111

15 enduring keys to PR success

PR Daily

Without question, technology has significantly changed the practice of public relations. Insist upon it—in your thinking, in your writing, in understanding your role. Every document you write, including early drafts, has your name on it. Seeing it before you write it.

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs.

Are you choosing your words carefully? Use Textio

PR in High Definition

In PR it’s in the form of writing and communicating that organisations establish, develop and build relationships with their clients and prospects. Positive language – is highlighted in green and a higher Textio score will show how effective your document is. Predictive technology and artificial intelligence can inform the writer of the most effective words. Blog PR toolsChoosing the right words is a key component for getting your message across.

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary….

5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Be sure to document everything. Write the book.

How to Create a Successful B2B Content Strategy

B2B PR Sense

Studies have revealed that of the 88% of B2B marketers who use content marketing, only 32% have a documented strategy. The most-effective marketers are more likely to document their content marketing strategy. --Joe

B2B 297

League of Innovative Schools Districts Demand Data Interoperability

PR Daily

More than 40 district leaders who are in charge of their district’s technology efforts attended a workshop in October 2017 to tackle data interoperability challenges. Essentially, in many cases, a district’s student information system (SIS), which supports registering students in courses, documenting files like transcripts and assessment scores, building student schedules, and tracking student attendance, is not connected to edtech products that support learning core subjects.

Data 82

The Importance of “Being Human” in Marketing

Critical Mention

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos.

eBook 78

How to Self-Publish Your Content Cheap and Quick


But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book).

Print 267

Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. The company has developed machine learning technology to monitor news and media.

Director of Product Marketing


We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Exceptional writing skills.

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

By the way, the WSJ reporter on that byline used to write for PRWeek). The Role of Technology on the Legal Market. But that’s a talent supply issue for a different blog post. for demand to come back, technology innovation accelerated.

Agency 140

How to Create a Content Contributor Guide


Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? Overview of Your Company And Blog/Resources Sections. Headline writing tips.

How To 204

The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

Sword and the Script

He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. 1) Why did you write your book? One publication or blog you read regularly is… (GK) eConsultancy.

Brand 120

Will an ethical lapse haunt the ghostwriting profession?

PR Daily

Some 300 words of that column, nearly half the piece, were borrowed without attribution from a blog post authored in 2013 by a Seattle-based organization development consultant. They are technology wizards.

Ethics 167

How to land your guest post on 10 outstanding websites

PR Daily

Untitled Document. However, pitching guest-blogging proposals and becoming a guest contributor for popular websites can be time-consuming. The better you write, the less work it is for editors—and the more likely your prose will remain unscathed.

What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

Documented strategy. Research also demonstrates that the most successful programs have a documented plan or strategy. Typically, you’ll find this in marketing shops where the person or people writing the plan are not the same as those responsible for executing the plan.

Death to the RFP

Shift Communications

A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! I’m not writing this post because RFPs prevent us from winning business, or because I don’t appreciate the invitation to participate. I personally don’t think technology is the answer.

4 trends that prove content marketing is on the rise

PR Daily

Still, it’s important to note that all the technology, tools and tactics in the world mean next to nothing without a talented content marketing team behind the wheel. The average blog post takes more than three hours to write.

Trends 156

Communication in Top Eight Digital Skills Needed

The Proactive Report

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. Working with documents. We need to know: how to write for the web. Working with documents : Digital documents are the backbone of the modern workplace. And it goes much further than the traditional PR skills of writing and research: Photography. Writing.

Career Development Tips for the 2018 Professional

Waxing UnLyrical

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Stay Up to Date with Technology.

Print 80

Letter from Whitley Bay

Stephen Waddington

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. My job next week is to write how to guides for each of the main platforms. It’s a rare book business and a new quarterly print publication focused on increasing the visibility of writing by women and their contributions throughout history.

Print 67