ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. The findings or data from a white paper can also be pitched out to the media.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. This is where your research on what impactful authors write about and in which style comes in handy.

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Messaging & Positioning.

Media Training 397

Media Training Crisis Communications Conference Training 397

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 105

Publicity Tools Exercises Ethics 105

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

Remote PR Jobs

SEPTEMBER 25, 2023

Attachments are automatically stripped from the email in order to protect journalists from viruses, so use services such as Google or Dropbox to send links to images or documents in your pitch. Write in Soundbites Many journalists will quote directly from your response, especially if they’re on a tight deadline.

How To 100

How To Media Pitching Reputation 100

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Karen Freberg

FEBRUARY 26, 2023

You know you have been busy when you realize it’s been a while since you have written a blog post. since I have written a blog post. That on top of teaching, researching, coordinating projects, and writing – and then there is my life outside of academia as well. But that’s sometimes what happens in life!

Conference 82

Conference Agency Resources Social Media 82

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. It’s hard when you don’t have the skills to get the media’s attention. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

PR Fuel

OCTOBER 14, 2022

Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

Small Business 88

Small Business Community Local Social Media 88

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. The social media marketer didn’t even have access to social media channels.

Marketing 85

Marketing Guidelines Social Media Conference 85

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. It’s hard when you don’t have the skills to get the media’s attention. Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 66

Pitching LinkedIn Technology Engineering 66

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! These two aspects of business and social media are at the forefront of what people are talking about across industries. Document, Don’t create. Supplemental pieces of work.

Social Media 45

Social Media Media Education Industry 45

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Email and social media are often your best bet. A social media monitoring tool can also be useful here, as it allows you to monitor brand mentions from across the social landscape.

Content Marketing 128

Content Marketing How To Marketing B2B 128

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Before Writing a Press Release. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Tools 128

The Proactive Report

JULY 28, 2014

Thus, the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the importance of the referring documents and other agents.”. Verify who you are and what sites you write for.

Google 174

Google SEO Reputation Writing 174

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? Overview of Your Company And Blog/Resources Sections. Headline writing tips. Social media content to promote the post.

How To 177

How To Guidelines Content Marketing Video 177

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites.

Corporate 270

Corporate Brand Branding Guidelines 270

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. The best way to show there are people, not robots behind your company is to have an active social media presence on social channels that your audience engages with the most.

Marketing 75

Marketing eBook Case Study Measurement 75

Karen Freberg

MAY 28, 2018

We are all documenting our story to share it w/ the world, creating more content than ever before. We are creating our own logos, taglines, hashtags, and media kits to promote ourselves to our audiences. have seen this across the board here with celebrities and social media influencers. Lily Singh with Sephora.

Social Media 42

Social Media Brand Branding Media 42

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog.

Survey 101

Survey Report Media B2B 101

The Hoffman Agency

MARCH 1, 2023

Unfortunately, I deleted it at some point … Don’t worry, this blog won’t be about any alien apocalypse or me being author of the year. Writing … Now, that is something I have always loved to do in my free time or even in school. In Germany, lessons mostly consist of writing stories or later analysing existing texts. I loved it.

Film 36

Film Writing Social Media Corporate 36

PR Fuel

DECEMBER 21, 2021

It’s a document provided by a company to give information about their business to the media. That said, sending out regular updates via press releases ensures that you reach more potential customers through journalists who take interest in writing about your company. What Is a Press Release? What is a press release?

Engineering 52

Engineering Writing Web Google 52

The Hoffman Agency

MARCH 1, 2023

Unfortunately, I deleted it at some point … Don’t worry, this blog won’t be about any alien apocalypse or me being author of the year. Writing … Now, that is something I have always loved to do in my free time or even in school. In Germany, lessons mostly consist of writing stories or later analysing existing texts. I loved it.

Film 36

Film Writing Social Media Agency 36

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. The best way to show there are people, not robots behind your company is to have an active social media presence on social channels that your audience engages with the most.

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

DECEMBER 12, 2016

Social media leverage and a keen understanding of your audience are vital to standing out in the marketplace. We have a history of changing how Black media approaches the news of the day and, in particular, issues of race, gender and sexuality…and we are looking forward to continuing to do this at iOne!

Social Media 120

Social Media Twitter Strategy Interviews 120

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Landis: What are your impressions of ChatGPT’s impact on social media thus far? Use ChatGPT responsibly!

Education 52

Education Training Technology Journalism 52

PR Fuel

OCTOBER 27, 2020

A press release is a very specific document. Even if you are adept at writing, you may not necessarily have the kind of writing skills for a press release. It involves telling a story, conveying news, and selling a product or service all in one document. The Social Media Aware Press Release.

Examples 52

Examples SEO Writing Engineering 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. The best way to show there are people, not robots behind your company is to have an active social media presence on social channels that your audience engages with the most.

Marketing 60

Marketing eBook Case Study Measurement 60

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) There are certainly degrees of relevance, but it should be obvious why the two pages are interconnected.

How To 62

How To Google SEO Pitching 62

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Muck Rack also deserves a mention – while it doesn’t have the list generation capabilities of Cision, it finds journalist’s information and ties it to their Twitter, offering real-time information on what that specific journalist is writing and talking about on social media. AI-generated content is picking up steam.

Pitching 136

Pitching Agency Tools Resources 136

Stephen Waddington

JANUARY 20, 2019

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. My job next week is to write how to guides for each of the main platforms. I’ve stopped spamming out my blog posts as they’re published.

Twitter 61

Twitter Print Crisis Travel 61

Prohibition

JANUARY 30, 2019

However, this progressive and ever-changing industry in fact offers attractive, exciting and diverse roles, proving a career in PR is so much more than squirrelling over keyboards creating press releases and chasing journalists for media coverage. What does a job in PR involve? However, this is not limited to just press releases.

Pitching 54

Pitching Media Film Enterprise 54