Remove Blogging Remove Document Remove Product Launch Remove Writing
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Why a business case may be the missing key to securing your PR budget

Onclusive

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195
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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Be sure to document everything.

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Defining Your PR Goals for your Brand Campaign

Mora Communications

Before launching a new PR campaign, make a list of your business goals and main media objectives. Write your targets, goals and intents. Establishing a new business or product launch. Make it a living, breathing document. . List what you’re hoping to achieve from your media relations campaign. Increasing sales.

Brand 66
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The Top 25 UK Interior Blogs

Norton's Notes

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. So, I’ve compiled a list of the top 25 interior blogs – hoping that each one will give you some kind of inspiration and ideas. Bright Bazaar Blog.

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Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge.

Twitter 70
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What Is the Best Time to Send a Press Release?

PR Fuel

A press release can garner the attention of the press, bloggers, and other entities to help promote your product, service, or business. You’ve taken the time to create an awesome document, but when is the best time to send a press release? It could be a product launch, hiring a new CEO, etc.

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Brainstorming for One

Solo PR Pro

The core idea, the tree trunk, is simply “Product Launch” accompanied by an image of the product. Another branch is “Press” with twigs including publications where your releases, articles, or blog posts will be placed. Social Media” is another branch with the specific channels as the twigs.