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How to Self-Publish Your Content Cheap and Quick

Cision

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). You can publish a 100-page softcover book for under $2.50

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New book: AI tools for public relations

Wadds Inc.

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. Writing a book about a fast-moving area of technology has challenges. The contributors all responded to a blog post in late August.

Tools 52
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Content shapes a personal brand.

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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. Voice/Tone of Messaging: should it be formal? Informative? Social media profiles and content.

Corporate 270
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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What Is a Press Release and Why Is It Important? A Guide

PR Fuel

It’s a document provided by a company to give information about their business to the media. These days, most people get their news from online sources instead of print or broadcast media. When writing a press release , it’s essential to keep in mind who your readers are and which media outlets they might be interested in.