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What Goes in a Great Media Kit


And I receive them from organizations hoping for coverage in our blog. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Even radio. Again, the highest resolution and biggest photos you can manage are critical to anything print.

Media 286

How much is your PR expertise worth?

PR Daily

Many consultants and public relations firms offer individual items off the shelf such as TV, radio and print placements, op-eds, press releases and blog posts. based in southern California, bills clients $1,000 to draft two media documents—including the company biography and a press release—and a $250 per month subscription fee. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 116

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Avoid email mistakes with this 14-point checklist

PR Daily

Catching errors can be challenging if you’ve read the document a few times already,” writes The Expert Editor. Especially if you’re proofreading your own work, give yourself a day (if possible) between when you finish writing and when you begin to proofread,” suggests the GrammarPhile blog.

Print 132

Don't drop the ball when you get this 'gimme' interview question

PR Daily

At the end of most interviews—for print, radio or TV—journalists ask something like this: “Is there anything you’d like to add?”. For that reason, I prefer a single note card to a lengthy document for your notes.

6 Steps for a Better Media Pitch List

Beyond PR

Don’t just focus on traditional media; the rise of blogging and social media translates to a higher number of online influencers who attract content-hungry audiences. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines.

Media relations is thriving

Stephen Waddington

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass.