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Writing Inspiration Roundup: Our Top Writing Posts of 2015


Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. Top PR Blogs You Should Be Reading . How to Write a Feature Press Release.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Here’s what you need in place: Blog guidelines.

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Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

11 easy ways to write more clearly

PR Daily

If you''re like me, you probably write posts or press releases, and then proofread them and wonder what in the world you were thinking when you wrote them. For PR copy, this has a few facets: What, where and why you are writing all influence how you''ll structure your copy.

4 ways to freshen up your writing

PR Daily

PR pros write, edit, review and rewrite dozens of documents each day. Here are four quick tips to help you keep your writing lively, interesting and inspired: 1. Powerful PR Writing Virtual Summit. ”

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. A blog-eat-blog world .

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. PR writing needs to be high-impact, but not overblown.

Pitching the press: the complete guide


This guide contains everything you need to pitch the press. You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. Send email pitches that get results. Write a great headline.

6 Steps for a Better Media Pitch List

Beyond PR

By not targeting the right contacts, your perfect pitch can fall on deaf ears. Don’t just focus on traditional media; the rise of blogging and social media translates to a higher number of online influencers who attract content-hungry audiences.

Help write the CIPR’s story as part of 70th anniversary project

Stephen Waddington

How to submit a pitch. CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. You should be comfortable using cloud based tools such as DropBox, private Facebook communities, and Google Documents. If you enjoyed this blog post you may like to receive future posts as they are published, via email.

A Bad LinkedIn Pitch Has Tips for You

Bad Pitch Blog

Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. My first boss taught me that a pitch should focus on the audience, the recipient or both.but not on you or the topic you''re pitching.

Starting a career in PR, why it’s so much more than press releases and media pitching


Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media.

The 20 Responsibilities of PR and What They Entail


The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Blog Musings PR industry

Starting a career in PR, why it’s so much more than press releases and media pitching


Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media.

The Cover Letter Pitch

Bad Pitch Blog

Yeah, students are digital natives, but that doesn’t mean they’re born with a blog and Twitter account. Via Colin McKay, I saw Karen’s request for “a dozen things I wish PR pros would blog about.” So I picked “3 things you should know before you write a cover letter.”

10 terrific tech tools for PR pros

PR Daily

These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues. The tool notifies you when someone watches the video, enabling you to follow up with timely pitches. Evernote is a useful tool for writing and organizing.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

The ad, in which a woman receives a Peloton bike as a gift and then documents her yearlong fitness journey, quickly drew snarky comments and video spoofs from Twitter users.

Defining Your PR Goals for your Brand Campaign

Mora Communications

Write your targets, goals and intents. Make it a living, breathing document. . Use your business goal roadmap to clarify your campaign’s direction, pitches and press releases. Blog brand campaign Media Relations PR Campaign

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Why a List Press Release Might just Give You the Best Bang for Your Buck

PR Fuel

There are many different formats you can use when writing your press release. Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. List press releases are easier to write – Why.?

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

Sword and the Script

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 8) Picks from the PR tech vendor blogs.

12 ways to produce a killer press release


Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. SaaS,PressPage,Blog,News,pressrelease

Improving Your Press Releases – It’s This Simple?

PR Fuel

Writing just might be the most important skill you can have. It doesn’t matter how many reporters you know or how unique your story angle is, if you can’t write a compelling press release that instantly sucks readers in, everything else is meaningless. Press Release Writing

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7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. It’s a great place to get a real-time summary of what’s trending across the tech blogs.

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10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Names and bylines on blogs.

Lisa Buyer Talks PR SEO with Search Talk Live Podcast

Social PR Chat

The Best Way to Pitch Stories to Reporters. The wrong way to pitch a reporter is being too risky or too vanilla. Get a reporter’s attention in a non-spam very approachable way where they can easily digest what you are trying to pitch to them. Writing Tools. for writing.

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. You can also edit and delete a blog post relatively easily.

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How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. The information can be crucial to generating interest for reactive pitching and seeing what industry trends are buzzing.

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4 tips to sustain your career growth as a young PR pro

PR Daily

Many in public relations demonstrate abilities right out of the gate through their media relations, social media, research, writing and other necessary skills. Master your writing style. Solid writing skills are needed throughout your career. Write more often.

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

And being a best-selling author can’t hurt when pitching bylines or features to the media. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

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How to Get On in New Communications: Be Nice


Your blog is just not working and you’re wondering why. And they all blog. Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches. Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more.

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Using the PESO Model to Drive an Effective PR Content Strategy


Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Align your media pitching and your editorial content calendar to keep your message focused.

Why getting links in articles still matters

PR Daily

However, you can’t haphazardly pitch website backlinks to your media contacts list. To make this happen, you need to shift your perspective on how you pitch to the media. RELATED: Pitch—and receive instant feedback from—reporters at major news outlets. ]. Emailed pitches.

15 enduring keys to PR success

PR Daily

Analytical writing and counseling success have remained the same irrespective of whether a writer is pecking away at a typewriter and pulling copy paper and carbons from the carriage, or devising a digital strategy in a remote site thousands of miles away from the client. Creative writing?

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Because the entries often explicitly list required elements, it might seem that a dry boilerplate document is called for.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. Web 2.0

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3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

Handpicked Related Content: How to Write Press Release Headlines That People Actually Read. They provide more meat than eBooks or blog posts, and are meant for serious reading by people involved in the industry. People are tired of being the target of a sales pitch.

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A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs.

Inbound PR With Iliyana Stareva

The Resolution Blog

It’s using your own channels (like your blog and social media) to attract people to your business. I worked in PR and did a lot of traditional pitching and working with journalists and media people. They get thousands of email pitches per day.

5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Be sure to document everything. Write the book.