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12 ways to produce a killer press release

Presspage

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Stick to one announcement per release Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says.

Wikipedia 103
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Future of PR: 2020 edition

Stephen Waddington

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Happy New Year.

Education 103
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." The souvenir booklet - a 40-page document with a “Which Came First?” than you might think to curate and share electronically.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. H: What about the print quality?

Writing 83
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#SelfPub – Part 3: The RESET Style Guide

ZudePR

A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). If you’re writing a long document, use a cliché-finding tool: you’ll be surprised what you miss on the edit. Use in Word or Google Docs to give your document structure. Avoid these words. Not actress. co-founder.

Writing 95
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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

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Improving Your Press Releases – It’s This Simple?

PR Fuel

Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. After you’ve perfected the rest of your document, go over the title and opening paragraph a few more times. That post on the top trending blog. I promise there’s always a better way to approach both of them.

Writing 45