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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

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Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Distribution, technology, strategy and measurement are outsourced far less frequently. Blogging benchmarks. How long does it take to write the average blog post?

How to Write an Agency Brief

Action PR

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. What are you going to measure?

11 easy ways to write more clearly

PR Daily

If you''re like me, you probably write posts or press releases, and then proofread them and wonder what in the world you were thinking when you wrote them. For PR copy, this has a few facets: What, where and why you are writing all influence how you''ll structure your copy.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

Polaris

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively.

Why and how a writing center can streamline your organization

PR Daily

Writing in the corporate world is terrible. That bad writing undermines productivity as employees waste time trying to understand reports and misinterpreting instructions. With their strong backgrounds in writing and storytelling, PR pros are well suited to manage writing centers.

SpeakerNet News | How to Write a Press Release for Speakers

wiredPRworks

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

SpeakerNet News | How to Write a Press Release for Speakers

wiredPRworks

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

The 20 Responsibilities of PR and What They Entail

Onclusive

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S.

6 crucial actions to take before releasing content

PR Daily

A Documented Content Strategy. Write down what goals you want to achieve—and keep your list handy as you start your content journey. These goals will inform the types of content you create, the topics you cover, where you publish and how you measure your progress.

SEO 152

10 terrific tech tools for PR pros

PR Daily

These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues. Most pros are familiar with online tools such as media databases, press release distribution services and media measurement services.

Tools 153

The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos.

eBook 118

What Goes in an Annual PR plan

ReimaginePR

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. You can measure how many people shared a post on social.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

The ad, in which a woman receives a Peloton bike as a gift and then documents her yearlong fitness journey, quickly drew snarky comments and video spoofs from Twitter users. MEASURED THOUGHTS.

Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

PR Daily

In a Twitter thread and Medium post , Google Walkout for Real Change said the search giant redrafted its policies that forbade looking at certain documents without specifying which were off-limits, “setting up an excuse to retaliate against organizers.”. MEASURED THOUGHTS.

Putting the pieces together: “synthesists” vs “analysts”

Media Bullseye

a presentation, usually in writing, of the results of this process.”. Measurement Monitoring FeatureOne of the most fundamentally valuable roles that a human analyst plays in the media intelligence world is that of synthesizing disparate bits of information into a cohesive whole.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

Document Your Strategy. Only 39% of B2B marketers have a documented content strategy. But why is a documented content strategy important? The key reason to have a documented strategy is that it keeps you on track. Creating content for your own blog?

Defining Your PR Goals for your Brand Campaign

Mora Communications

Write your targets, goals and intents. Create targets that you can measure. . Make it a living, breathing document. . Blog brand campaign Media Relations PR CampaignBefore launching a new PR campaign, make a list of your business goals and main media objectives.

Brand 75

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. Ever draft a document, edit carefully using all the tricks – stepping away or reading it from the bottom up – and still having someone point out typos later? by Frank Strong.

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

Tools 170

9 New Year’s resolutions for content marketers

PR Daily

That’s because that one high-quality, in-depth blog post you develop is ultimately way more meaningful than 10 micro-blogs you dash off in an afternoon. Stop guessing, and start measuring. Document everything.

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success.

Using the PESO Model to Drive an Effective PR Content Strategy

Cision

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos.

eBook 111

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

SEO 199

How to Get On in New Communications: Be Nice

ZudePR

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Michael blogs at B2B Marketing Insider.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more.

Google 116

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Measuring outcomes is like a holy grail for the PR industry, and here, too, automated tools help.

Agency 165

Follow These 5 Steps to Start Building Your Content Strategy

Contently - Strategy

When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. More blog traffic? Each goal is clearly defined and measurable, like “complete 75% of enrollment for workshops.”

The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos.

eBook 78

Inbound PR With Iliyana Stareva

The Resolution Blog

It’s using your own channels (like your blog and social media) to attract people to your business. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. Measurement can be quite interesting here.

How to Create a Successful B2B Content Strategy

B2B PR Sense

Studies have revealed that of the 88% of B2B marketers who use content marketing, only 32% have a documented strategy. Think of your B2B content marketing strategy as a compass that guides you through the planning, production, promotion and measurement of your content.

B2B 297

COVID-19 and variations

Practical Law Construction

Instead, this blog focuses on changes to the way the works are undertaken and whether this can be said to be a variation, entitling a contractor to additional monies. The contract documents contemplated a site facilities camp directly adjacent to the workface.

4 tips for better social media editing

PR Daily

Sloppy writing signals to prospects that you’re lazy, incompetent or careless—and perhaps all three. FREE GUIDE: 10 ways to improve your writing today ]. Write down forbidden phrases that should never appear in your content. Don’t neglect measurement and metrics.

Tips for executing influencer marketing on a tight budget

PR Daily

While one of the perks of influencer marketing is that they essentially do the hard part— creating a video, writing a blog post or creating and editing a series of photos—it’s important to lay out guidelines so that the end result is not just a good fit, but also a success.

How to Self-Publish Your Content Cheap and Quick

Cision

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book.

Print 267

Keys to a successful Twitter chat

PR Daily

If you represent an education nonprofit, maybe you want to dialogue about the grant writing process. Remember that non-profit organization that was discussing grant writing? to track and measure your impact with your hashtag. Document it.

20 key responsibilities for today’s PR pro

PR Daily

There’s often lack of clarity about goals, measurement and priorities, resulting in an inefficient, scattershot approach. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication and the like.

Director of Product Marketing

Onclusive

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Exceptional writing skills.