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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

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Smart methods to keep an eye on your competition

PR Daily

RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. Competitors often post documents online, thinking no one will find it if they don’t link to it. Reviews on Amazon, Google business listings, Yelp, Facebook and other platforms show useful information.

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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%).

B2C 212

Smart methods to keep an eye on your competition

PR Daily

Competitors often post documents online, thinking no one will find it if they don’t link to it. Reviews on Amazon, Google business listings, Yelp, Facebook and other platforms show useful information. Attend trade shows. Glean.info blog.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” A page within the printed report document triggered the experience for investors.”.